In recent years, with the rise of e-commerce and the collective promotion of e-commerce, online shopping has occupied half of shopping. "Double Eleven" has become an annual event in China's e-commerce industry, closely related to the lives of every netizen, and gradually affects the international e-commerce industry.

Alibaba summarizes the four major trends in the new retail era as: "consumption is entertainment, global integration of buying and selling, omni-channel integration of online and offline, and building highly personalized consumption scenarios for big data." It sounds very tall and elegant. It seems that only wealthy merchants and brand owners can play with it, but the opportunity lies there, it depends on whether you can see it or not.

All companies face the challenge of smiling curve. When your company raises profit margins to the highest value, you have only two choices, or you go to the left of the smiling curve, which is R&D, or you go to the right of the smiling curve, which is the brand. Of course, when a company wants to go to the right, it must know what sales is, and only then can it know how to do marketing, and only then can it have enough strength to build a brand in this industry.

Zhou Longhui, 42 years old this year, started doing PC live broadcasts since early 2014. At that time, his mission was to discover a group of talented Internet celebrities from the Internet, which was equivalent to a "headhunter". However, now, he has left the company.

As the new policy on online car-hailing has begun to be implemented, online car-hailing has begun to shift to mid-to-high-end fields, and shared travel has gradually focused on shared bicycles. Whether shared bicycles can become the next hot topic on the Internet is also a hot topic recently.

These Taobao tips can make store conversions soar by 50%