How to maintain an upward trend in opening an online store? This requires starting from internal strength and page optimization. Do you have this feeling? At the discount agency, you see an online store that conducts activities. Click to open it and you feel very comfortable. The baby page is properly matched, and maybe the reputation is not very high, which can attract your attention and make a purchase. Looking at Taobao Baby Page, it is almost the same as before, nothing more than banner, baby information, instructions, and finally after-sales service. Many sellers must have "experience" summarized by others, and there are only a few large modules. Many sellers also look boring and monotonous and disgusted. For example, everyone scores 90 points, and if there is a person with 90.5, then he will have no1. For Taobao shopkeepers, how to win this 0.5? In a nutshell, it is innovation.
Q: Are there any tips for newcomers to share with Taobao?
A: Share a few practical tips.
1. Don’t deliberately make certain keywords. I will develop whatever words you show me and use them to fight the strength.
2. The title is full of 30 words, pay attention to readability and detachability, words with large head and tail traffic, and words with long tail high conversion at the middle attribute.
3. Do not modify the price, use discounts to adjust the price, and affect the weight.
4. It is recommended that you only change 3 words at a time when optimizing the title, and pay attention to skills 2.
It is recommended not to edit the baby more than twice within 5.24 hours, as it may affect the weight.
6. Do not click Edit Baby when modifying the title. Remember to click the small pen tip for the baby on sale to modify it. Because you edit your baby, the system needs to re-include it.
7. If the attributes are absolutely unavailable, they may be demoted if they are modified, such as changing the property, etc.
8. It is recommended to operate any optimization or modification in the early morning. The reason for this is: 1. Convenient data comparison. 2The impact is minimal in the early morning. 3 The system re-includes the fastest.
9. Continuously optimize the main picture in the first 7 days (now the express train can test 4 photos at a time) to improve the click rate. When you have a main picture with a click rate exceeding the average of the peers, this single item is half successful.
10. The last 4 pictures of the main picture greatly affect the conversion rate, especially on the wireless side, the impact on the conversion rate is no less than the entire details. Now many customers do not read the details at all for shopping, which is also one of the important reasons why your wireless side has such a high jump rate. Many people underestimate the bounce rate and will not pay attention to this data at all. In fact, it is very useful. For example, our bounce rate of 70% and 90% looks similar on the surface, but if 100 people enter our page, only 10 people will stay after 90%, and 70% will stay after 30 people will stay after 20%, but the real number of people will be 3 times different! 3 times, it depends on whether you value it or not!
11. It is recommended to replace the main image, first place the main image in the second picture, and then replace it to the first image position 24 hours a day.
12. It is recommended to guide PC customers to place orders on the wireless side. When your wireless side transaction exceeds 95%, the traffic will increase significantly. The reason is very simple. You are doing what you want to do in the general direction of Taobao.
13. It is better to rebate more than change the price. Change the price to affect the customer unit price and sales level, and may also affect your registration activities due to the change of the price. For example, if you sell for a single item 60 yuan, buy two items, you will be discounted by 10 yuan per item and pay 100 yuan. At this time, the minimum price of your item will become 40, not 50, so you must pay attention to this. Because the system took this order, two treasures, one of which was originally priced at 60, and the other one was 40.
14. The details page focuses on highlighting a selling point. This selling point can be interspersed in the details and repeatedly emphasized to deepen the impression of consumers and let them remember you. Multiple selling points are equivalent to no selling points. You want to express everything, but the customer forgets you after reading it.
15. Any promotional pictures, posters, or diamond exhibition pictures, remember that the text is on the left and the picture is on the right. If you don’t explain in detail, this seems simple and actually is profound. The same is true for all kinds of news, and the same is true for Taobao Express to be placed on the right.
16. Communicate more with category waiters, and sooner or later you can go to activities. Add more category Wangwang groups. You will gain something by following Taobao gangs.
17. The corresponding product picture of SKU must be uploaded, otherwise it will seriously affect the conversion.
Q: How to improve traffic and conversion? Please share it?
A: Free traffic requires optimization of main image, title, and details page. Paid traffic includes Taobao customer, direct train, and diamond exhibition.
The following is a free traffic. How to get traffic that doesn’t cost money? Taobao is so popular, what should I do if the store is opened and expires? In fact, it depends on wireless traffic. Now we all know that the traffic on the wireless side has reached more than 80%. The gameplay is to increase sales through direct trains, drilling exhibition promotion, reporting various official activities, etc., to increase wireless weight and obtain wireless traffic. Therefore, low-average unit price babies are relatively easy to do, but don’t blindly drive direct trains and burn money to earn wireless traffic. Therefore, if you want to do a good job and make money, you must obtain free traffic and do not operate blindly.
The first thing we need to do when operating a store is store analysis, so that we can decide how the store operates in detail. The idea should be clear, and you can start by analyzing the current problems of the store from the following aspects:
1. Store traffic sources and traffic trends
2. Baby's collection status
3. Analysis of traffic baby
4. Store decoration, homepage, paging bar, and baby details layout
5. Wireless homepage, classification page, details structure
6. Product price
7. Target group
8. Planning and layout of store babies: Which baby should be used, which baby should be recommended first, and make good layouts for the baby to be put on and off the shelves and plan for new ones
9. Analyze the product situation of competitors in the same industry
10. After knowing yourself and your enemy, you need to make further determination, so select and test the baby.
11. Determine the main promotional model, refine all aspects of the main promotional model, determine the daily price, activity price, and Taobao customer price
12. Deepen the selling points of treasures and improve the selling points of attributes
13. Make good fortune in the main picture, promotion picture, diamond exhibition picture, and activity picture
14. Optimize weights and make good titles, main pictures, and weighted promotional points
15. Accumulate sales, evaluation, especially evaluation, and encourage high reputation evaluation and buyers to post high-quality pictures, which depends on customer service.
16. Make a good keyword database, explore high-quality keywords, and adjust the title and promotion methods in a timely manner
17. Depending on the baby's situation, we can use a hot product to drive our new model
18. Old customers are an important point in building a store now. Nowadays, playing live streaming or playing old customer marketing is improving customer stickiness, so you must keep old customers active so that the store can have better traffic weight
19. The event is to build a store with a large-scale store traffic and sales that have been rising, and you can still find a certain similarity.
Improvement, in fact, there are also many things to do. Events are essential and have a significant effect on improving the sales of babies. However, in addition to considering how to go on the event, you should also consider how to be more fun. Since you have started the event, you will have to have attractive and deeper inventory to undertake the activity traffic.
20. Promotion is an indispensable auxiliary means, which can attract high-quality traffic and drive store sales.
If you are building a store yourself or operating it, you need to have a good plan. You should not only analyze yourself but also your peers. It’s not that difficult to do Taobao, but the data analysis is a bit complicated, so just get used to it. Step by step, you can always succeed.
Q: Mine is low-top shoes, autumn products. Now the express train is 2,500-3,500 yuan a day, and the transaction is about 70 orders. Now I have no money to make money, so I give all the money to Taobao. Do you still need to continue to open? Or how to increase sales?
A: Taobao and Tmall are now dominated by thousands of people. The cost of driving is too high, so it is difficult to make money by driving. It is used to attract new customers, increase store users, and accumulate product sales, which is still relatively beneficial to the operation and subsequent development of the entire store. It's good that you can level it at present, so why not continue to drive? The direct train will bring you some transactions and some customers who collect and shop carts. (Why collect it? It’s just that you think the price is high, there are other options, and then buy it after discount). Then do some promotional activities and shopping cart marketing activities to promote the transactions of these customers. Many things change from quantitative change and qualitative change
If the quantity is not enough, give up. It will be difficult to cause qualitative changes because your customers will be lost and you don’t drive, and the traffic will be
It will be stolen by someone else. My suggestion is still OK to continue opening, do a good job in store transportation and adjustment, and adjust the strategy.
Q: I uploaded a baby and was doing a direct train, but there is only the direct train traffic but no one is a self-recognized search traffic. How can I improve the search for natural traffic?
A: A new baby has no natural traffic, because you don’t have any advantage to let Taobao give you traffic. You can do some conversions first by direct bus first. The higher the click rate, the higher the conversion rate, the cheaper the car will be. The more traffic, the more natural the driving will be. However, if the baby clicks low, no one will click in to see it, and then there will be no traffic. You should optimize the pictures first and see what the hell is the best picture of your peers. Try to get as close as possible and try slowly. At least it must be similar to the industry average before you can make this link. The click rate is twice that of the industry, which means it is at least a small hit.
Q: I am a store with two stars. I want to use the direct train to break the zero. After driving for a week, the visitors came, but there was no conversion? What is the reason?
A: There are 6 reasons for low conversion:
1. The product price is high and the peers have other products with relatively low prices.
2. Visual marketing is not done well. Details page product description is not in place.
3. In the early stage of the big promotion, everyone waited for the big promotion before buying it
4. After the National Day holiday, everyone will go out to play and wait until they come back
5. The other party’s customer service work is better than yourself.
6. The marketing of old customers in competitor stores is in place.
Optimize for the above 6 reasons and will have effect
Q: Wechat sent out can only be seen when you enter the store, and friends you don’t know don’t know about the store. Is there any way to let friends you don’t know see?
A: Dear, as long as the buyer of the store is collected, the system will automatically push it, it depends on how many fans in our store are. If the push headlines are not displayed, it is better to study how to attract fans carefully.
Q: Why are the data of business consultants and the collection and purchases on Qianniu inconsistent? I don't know which one to believe.
A:1. The collected treasures on Qianniu: refers to a few treasures that have been collected (for example, you have 10 treasures)
2. The collection of treasures by a business consultant refers to how many people have collected a treasure (for example, 1 of 10 treasures has been collected 50 times)
Q: What is the most effective way to reduce the bounce rate? In addition to details, reviews, sales, weights and discounts?
A: The most important thing to reduce the jump rate is whether the entrance is accurate. What you said above is deepened based on the entrance. The most effective way to reduce the bounce rate is to attract traffic accurately.
Q: After changing the category, there are no visitors. What should I do?
A: Changing the category has no effect on your store, but for example, when you sold men's clothing in your store before, now you have changed to women's clothing. In this case, the weight of women's clothing in your store is not very high, so it is recommended that you increase the weight of the new category, delete all the previous products, and then increase the sales and traffic of the new products. This is a process. When your store population needs to be adapted to the new products, your store will have the same weight as before. I hope it will be helpful to you.
Q: Is there any rule for the product to be removed from the shelves one day?
A:1. Select 7 days for product removal cycle
2. The weight is well-known one hour before and after the product is removed from the shelves
3. Adjust the time of the placement and removal based on product data and store purchase crowd time period
4. Avoid the time when high-selling products are removed from the shelves and the time when high-selling products are removed from the shelves. Your product weight and popularity are not as high as theirs. Yours is at the back, so avoid the time when high-selling products are removed from the shelves.
5. Depend on how many products you have in your store. It is best to have products removed every hour every 7 days. If there are fewer products, it depends on the high time of the store transactions to adjust the products. If there are many products, the products should be removed every day.
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