It's been operating on Taobao for so long that it has affected the express train for 10 points. It turns out that these are the ones.

　　E-commerce Taobao operation is inseparable from direct train promotion, so many people will ask how to promote direct train? We have also carried out direct promotion, but why is the effect very little? In fact, it is not difficult to find that this type of store has a common feature, that is, the quality score of direct trains is relatively low. So this article will talk about the factors affecting the quality score of direct trains? Everyone can see that each keyword has quality scores, and the 6-10 scores are not hierarchical. Only when we understand the reason can we know how to optimize and reduce the average click unit price. Otherwise, if it is promoted directly, who can stand this PPPC?

　　There are four main factors that affect the weight of quality

　　First, the basic points for direct bus account

　　Second, creative quality points

　　Third, correlation

　　Fourth, buyer experience

　　In this article, we will focus on explaining the basic account points.

　　First of all, the characteristics of the basic score are attenuating, which means that if your direct account has not been opened for a long time, the basic score will continue to decline.

　　The second feature is that it is related. The basic score is related to all the plan weights, baby weights, creative weights, and word weights of the entire account. The quality score of each keyword is involved in the calculation of the basic score.

　　So what does the weight of the baby affect? ​​I have summarized it, which is to look at the click rate in the short term, the conversion rate in the medium term, and the roi in the long term. That is, the most important thing for your plan at the beginning is the click rate. When you weigh it, the score is 10 points. Even if the click rate is slightly lower, as long as the conversion rate can be maintained, it will be guaranteed to ensure the high weight of the plan in the long run, it depends on the ROI you plan. Only when the ROI is high can the kingly way.

　　Here I have given some suggestions on the optimization of basic points (if you think it is not good, please comment and guide and communicate)

　　First, ensure that the direct bus account is clean and tidy. If the plan is not opened, the baby will be deleted if it is not opened.

　　Second, the basic points of the clean direct bus account should start with the added keywords of 7 points.

　　Third, ensure the principle of not being too little than being too bad, and not leaving too many treasures, and you can delete it as soon as the purpose is over. Don’t leave too many words, consider deleting badly performed words after the impulse.

　　By doing this, the basic points of the express train can return to the passing line.

　　Some of the above are all convenient for us to check some problems in our direct bus account and how to solve this problem. Well, we need to make good use of the direct bus promotion, because in the early stage of store operation, proper direct bus promotion can bring us a lot of traffic and also help increase sales.