Traditional companies have survived the epidemic and founders have become transparent. Three e-commerce bosses over 100 million actually benefit from the same circle!
From December 28 to 29, 2020, the Golden Crown Club held an annual meeting in Shanghai. The theme of this annual meeting was "Golden Swords and Iron Horses, the world's best". More than 80 brothers came from all over the country to participate. During the interview session, we chatted with the three brothers and realized what the Golden Crown Club looks like in their eyes. We also touched the kind of brotherhood friendship between brothers, and saw that "being a brother for a lifetime" is not just a slogan, but a fact that is happening.
Why join the Golden Crown Club?
At the end of June 2020, Shenzhen President Long signed up to participate in the tour group of Laogao E-commerce Club, and dozens of members went to Daocheng Yading together . During this trip, Mr. Long had in-depth communication with Lao Gao, which solved some of his confusion that had been around for a long time. "It should be said that it was his thoughts and some of his views on things that benefited me a lot," Mr. Long said, and he decided to join the Golden Crown Club and follow Lao Gao.
Unlike Mr. Long, Mr. Li is an old member of the jewelry category, and her joining the Jinguan Club has a lot to do with the development of her own company. In 2018, Mr. Li's company encountered a big bottleneck of development because they were all offline physical stores. She found that the promotion and promotion methods at that time could no longer play a role, and it was difficult for the company's business development to make further breakthroughs. With the recommendation of a friend, Mr. Li went to Hangzhou to meet Lao Gao and joined the Golden Crown Club.
Lixia has been joining the Golden Crown Club longer than Mr. Long and Mr. Li, and she joined in 2015. For her, Jinguan’s values: sincerity, friendship, righteousness, and altruism. She said that these four values are very consistent with her. In addition, Jinguan Club is an e-commerce circle, and she has always been engaged in e-commerce, which is very consistent with her work direction. So Lixia joined Jinguan Club.
What is the most attractive thing about Golden Crown Club?
Golden Crown Club is a circle that values friendship far outweighs interests. This is what many people know, and it is also a place that attracts many people. Mr. Long is one of them. He said that what attracts him the most is the friendship between brothers . No matter which brother he goes to, everyone will be unreserved and share what they know. If there is any problem, someone will take the initiative to help you solve it.
At Jinguan Club, every member is an e-commerce entrepreneur with an annual turnover of over 100 million yuan. This group of people have been doing e-commerce for a long time and have rich resources, so everyone is very energetic. Whenever anyone encounters a problem, brothers will lend a helping hand, and resource sharing is common. Mr. Long was deeply touched by this. He felt that this effect was very important, because it would not be a small problem for e-commerce people at the Golden Crown Club to encounter problems, and critical help is crucial.
Mr. Lixia is also attracted by the mutual help between brothers in Jinguan Club. In 2015, Mr. Lixia joined the Jinguan Club and was also the last member of the first phase of Jinguan . Recalling the scene when he just joined, Lixia always said that she felt the enthusiasm of her brothers as soon as she joined. "The brothers of Jinguan are all willing to take me and let me integrate into it quickly. This atmosphere is very good."
Jinguan Club holds many events every year. Lixia always remembers a desert hiking activity a few years ago. She said that everyone was divided into different groups that activity. During the hiking process, she felt that her physical strength could still keep up. The brothers in the club would consider that she was a girl, and from time to time, people would come to ask if she needed help, and the things she carries were also divided by her brothers to help her reduce the burden. Lixia always feels that this kind of atmosphere of mutual help is particularly good, and the friendship between brothers is getting better and better after an event.
What impressed the most when joining Jinguan?
Mr. Long from Shenzhen has not been joining the Golden Crown Club for a long time. Although it has only been more than half a year, some of the things that impressed him the most have happened. Because of a store’s express operation error, a large number of orders were abnormal, and the funds and balances were frozen, and cash could not be withdrawn. After handling all orders and after-sales service, the appeal still had no results after two weeks.
After explaining the situation to Lao Gao, the founder of Jinguan Club, he immediately contacted the executives responsible for customer experience on the platform, and the matter was resolved. This incident made Mr. Long deeply understand the values of "sincerity, affection, righteousness, and altruism" of the Golden Crown Club, and also made Mr. Long feel very lucky to be able to join such a good circle.
Mr. Li from Shanghai has been joining Jinguan for more than two years, and there are many things that are impressive in her memory. She said two of them, one is her inner feelings and the other is the activities of the club. Mr. Li was born in the 1960s and is the oldest in the club. The club is a group of people born in the 1980s, about the same age as her son. She transformed from physical to e-commerce. When she first joined the Golden Crown Club, she didn't know anything about the express train and the diamond exhibition. However, the brothers in the club did not dislike her. Whenever Mr. Li encountered problems, the brothers would patiently explain to her.
This is the deepest feeling that Mr. Li felt when he joined the Golden Crown Club. In addition to this, she also had a deep memory of the hiking activities of the Lijiang Tea-Horse Trail a few years ago. During the walk during that event, Mr. Li's legs were uncomfortable and he felt a little unable to support him, but the brothers were very helpful. Seeing their attitude, she felt that she could not give up and could not drag her brothers back. In Mr. Li's eyes, the Golden Guan Club is full of positive energy, and it is very caring and family-like.
Mr. Lixia was also impressed by the hiking activities of the Lijiang Tea-Horse Trail. She was assigned to Fei Ge's group. During the walk, one of the team members was injured and could not continue walking, which affected the entire team's itinerary. The team leader Fei Ge did not give up any team members because everyone was in the same group and could not abandon anyone. Everyone accompanied the team members throughout the journey and walked to the end.
Who do the Jinguan brothers want to thank the most?
The reason why she was impressed by this is because Lixia always learned a lot from Brother Fei, which is why she wanted to thank Brother Fei the most. During the hiking process, Lixia always felt Fei Ge's energy and character, and also had some understanding of his daily work. In the eyes of Lixia, Fei Ge's career was good and his family was very successful. She was a role model for her to learn from.
"I learned a lot from Brother Fei. I talked to him about some confusion during the walk. He is a very good brother in my mind. Brother Fei deserves my thanks most." Lixia said.
When it comes to the brothers who want to thank the most, Mr. Li also has the person he wants to thank the most, and there are more than one person in his heart. Mr. Li said that the first person he wanted to thank was Lao Gao. He felt that Lao Gao was really a brother who values affection and friendship. Secondly, he should thank Lao Jin because Lao Jin was the person who recommended her to join the club. When encountering Tmall operation problems, Lao Jin would also help her solve them. Finally, Mr. Li was grateful to Fei Ge and Xiangyun.
Like Mr. Li, Mr. Long is the first person he wants to thank the most. Lao Gao gave him a lot of inspiration in his heart. The second person I want to thank is Mr. Li, who works in the office furniture of Jinguan Club. He works in the partner model, which gives Mr. Long, who has always been a first-level partner mechanism, a new idea. Mr. Li gave him a lot of advice on the partner mechanism and helped to design it. This unreserved gift made Mr. Long very moved.
The third person I want to thank is Mr. Lin from Xiamen. He has given Mr. Long a great help. Mr. Long successfully transformed into Douyin New Media in September 2020. Many of these things were learned from Mr. Lin, with a degree of similarity of at least 80%. "These two brothers want to thank you very much and don't need to consider trust issues at all, because the Golden Crown Club is a kind of trust endorsement, and you don't need to worry about whether it is reliable or not, it is very efficient." Mr. Long responded.
What are the changes and gains of joining the Golden Crown?
Two months after joining the Golden Crown Club, I heard Lao Gao’s sharing on Douyin, and Lao Gao said that he must do live broadcasts in the later stage. Originally, Mr. Long was about to give up, so he decided to try again, and was determined to start Douyin. He made 15 million in August 2020 and decided to start transforming into new media in September. By October, the direction that was going forward was basically stable, and the entire transformation had been completed by the end of 2020.
With her growth in the Golden Crown Club over the years, Lixia has become unconfused. Whether in life or career, she has received many answers and help from her brothers. Because the brothers in the Golden Guan Club are very sincere, everyone talks about everything. Whether they have problems in their career or life, or encounter good or bad things, they can express them sincerely. They will not laugh at each other. If anyone has any questions, someone is willing to answer them. This has allowed her to grow a lot and she is also clear about her.
Mr. Li, who makes jewelry, feels that the changes in the Golden Crown Club are subtle. She finds that she is mainly about changes in her thinking patterns. The brothers in the club are very in line with the form and respond to the changes in the times in a timely manner. This is very different from the conservative rules of jewelry offline stores. Mr. Li saw the thinking model of the Internet. This potential impact allowed her company to safely pass through 2020. "Our community, private domain traffic, Internet promotion, etc. allow us to safely overcome the epidemic, and the club has helped us a lot."
At the same time, Mr. Li has also begun to deploy cross-border e-commerce, and has made Amazon and independent websites. In 2020, he also started to form a team to transform the supply chain into this aspect. At present, independent websites and Amazon stores have begun to operate and promote. When talking about why it is planned to be cross-border, Mr. Li said that without the Jinguan Club environment, her company might be very difficult in 2020, and the direction given by the club must be the right direction, and she must follow this direction to plan.
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