From 1 million to 600 million, she actually did only one thing! (superior)

Being deceived to Shanghai and forced to start a business

      Before starting her business, Mr. Wang and her husband worked in her father's factory, and she worked as a cashier accountant. My father was engaged in chemical industry and opened a factory for producing fertilizers such as sulfuric acid and compound fertilizers. As a daughter-in-law, he naturally had to inherit the family business, so Mr. Wang and her husband did not go out to work.

      But at that time, the two of them did nothing in the factory because there were a bunch of deputy general managers, general managers, and marketing directors in traditional industries. These people regarded her and her husband as little kids, thinking that they didn't understand anything, they had no say, and they could not communicate with each other.

      This made Mr. Wang, who was already indifferent to agriculture, feel that she and her husband will not continue this industry. By chance, while chatting with a netizen, Xiao Wang was invited to start a business. This Shanghai netizen said that he has products (Huanbao), formulas and technology, but he lacks money.

      When Xiao Wang heard this, she felt that it could complement each other. She and her husband could pay for it. The other party offered product technology. When she heard that the other party could get the money back in two years, she looked at the other party’s order contract of 10 million, and her husband was very excited, and the plan to start a business together was finalized. So, Xiao Wang and her husband left Wenzhou, took 3 million from their home and invested it.

      After arriving in Shanghai, Xiao Wang realized that it was a scam and the other party had no orders. This situation inspired the nature of Wenzhou people. My husband said that he had no orders, so we could create orders. "If everything is ready, what else can I do? There are no Easter eggs."

      Fortunately, the other party came over, the machinery and equipment entered the factory, and the company was registered. Xiao Wang and her husband just need to find a way to create orders and sell goods. The two of them took action immediately. As soon as the Nuanbao was put into production, the husband immediately made a decision. Generally, they would pay the goods first and then the goods, and they would pay the goods first and pay the money to the company first to help the dealer get the money to deposit.

      Unexpectedly, this strategy made the business popular all of a sudden, and there were so many orders. After more than three years of development, the couple has built all the company's dealers, channels and other foundations, forming a stable order business, sales resources and customer group. The partner made money and began to prepare to escape. He wanted to register another company and empty the current company.

There is only one driving force, don't be a prodigal son

      From this perspective, it was to indirectly kick the couple out of the pace of the company. The couple felt that it was meaningless to cooperate like this, so they came out. Since I came out, I had to get back the 3 million yuan I invested in, but the partner did not give the money, but was only willing to give the goods, and finally gave the couple 3 million yuan of warm baby.

      "The cost of 3 million goods is actually only 1 million, so it is cost-effective to give them to them." Mr. Wang recalled that even after getting the goods of 3 million, she still felt that she was going to be done. She didn't know where to sell them, and she was worried that if she couldn't sell them, the couple would lose all 3 million and become a prodigal son.

      Don’t be a prodigal son, this is a very powerful driving force. The couple decided to sell the 3 million Nuanbao Baby No matter what, so they immediately registered the Nuanbao Baby brand trademark, and then started selling goods on Taobao and Tmall. In the end, it took more than a year to sell all of these goods.

      "It was this partner who made us." Looking back at this experience, Mr. Wang felt that because the couple did not need to consider the source of goods or other things, when they were not distracted by miscellaneous things, they could focus all their energy on one point. Mr. Wang and her husband were both thinking about selling goods. " For a period of time, we were very focused on one thing, which was to find a way to sell the goods and not become a prodigal son! "

      Although the family is rich, the couple did not rely on their family on the road to starting a business. However, because of the family is rich, Mr. Wang and her husband feel that they have a deep heart and are not afraid of relying on their backs. When people are not afraid, they will do their best. The couple has always spared no effort in anything they do, and they feel it doesn't matter how much money they make and lose.

      It’s not because Mr. Wang knew that he would not stay on the streets and would not return to before liberation overnight, but because even before liberation, the couple felt that it was good and could have new creations. Mr. Wang and her husband never thought about retreating, failure or impossible to do things with such beliefs. These words have never appeared in their minds.

The most difficult time is also the happiest time

      I left my family business and came to Shanghai because of this partner (netizen) who was forced to embark on the road of e-commerce entrepreneurship, and because of this partner. Looking back at the most difficult time, it is when I broke up with my partner and was kicked out by the other party.

      Production belongs to partners, formula belongs to partners, and employee management belongs to partners. Mr. Wang and his husband do one thing - money and sales. When they make money and lay all the foundations firmly, the partners feel that they are worthless.

      "I thought our value might be limited to sales, but in fact we were far from beginning. We just tried it." Looking at this incident again today, Mr. Wang felt that it was a good thing. She was very grateful to kick them out, because if Mr. Wang and her husband had been under their care, many of the other party's thoughts would also be bound by them. Being kicked out was just an opportunity for them to grow.

      Mr. Wang felt that the couple started their business together was very happy. She felt that if the two of them had nothing to do, they would be bored if they stared at each other. At that time, the couple would do whatever they were thinking immediately. They would discuss it in the morning and in the evening, full of strength.

      There were also quarrels in the middle, but they never met things and people. When they encountered differences, they would try their ideas. No matter whether they failed or not, they would not blame others. After trying, they would give up. If this road is not clear, they would change their path. Anyway, they would have to go on.

      Wenzhou businessmen have a tenacity. Mr. Wang’s husband has no purpose in doing anything. He is not thinking about how big he wants to do or how much money he wants to make, but just thinking about how to do this well. He is satisfied when doing things and is very happy.

      Warm baby is a seasonal product, with only a half-year sale period. It is very stressful to sell 3 million yuan in one winter. Mr. Wang and her husband tried various ways to find ways. The Tmall store was opened at that time and used the TM trademark to sell goods. Because his partner is old and doesn't understand e-commerce, he thinks that the Internet is fake and will not be long, so he looks down on Tmall. As a result, Mr. Wang sells it exclusively, and his business is very good.

      "What he doesn't believe is what I believe, and his disbelief has made me successful. Things that others don't like have given us opportunities." Mr. Wang felt that his entrepreneurial path was a particularly good life, and he responded to one sentence: Everything I wished for is fulfilled.

Blind expansion is the biggest pit, thanks to one person

      After selling 3 million yuan in a year, Mr. Wang and her husband also made money and began to conceive of the next plan and development. In June 2011, I registered the company and joined Laogao E-commerce Club. I didn’t know anything when I started Taobao for the first time, and thought it would be over if I sold the goods.

      After joining the Laogao E-commerce Club, I participated in study tours and visited members' companies. I heard about the concepts of e-commerce's 5S warehousing management model, talent management, etc. I saw that other companies were doing a large scale, with a lot of goods and a lot of employees, which made Mr. Wang envious. She realized that e-commerce could be so big.

      In the early stages of the company's development, Mr. Wang and her husband made many products, selling toothpaste and toothbrushes for personal care and women's supplies. As long as they can be sold, they will purchase goods to sell. The initial SKU reached nearly 2,000.

      Once, after attending a regular meeting at Laogao E-commerce Club, a member named Lao Xiao went to her company to play. After seeing her warehouse and goods, she asked her several questions, such as how much is the sales of goods and how much inventory turnover is. Mr. Wang couldn't answer any of them. Lao Xiao said at a glance that if he just opened a husband-and-wife shop, he could do it randomly, but if he wanted to build a formal enterprise, he would become stronger and bigger, he would definitely not do it blindly.

      Lao Xiao suggested that she delete more than half of the SKU, delete 2/3 of the goods, and cut off all the goods that were not often sold. Because the goods cannot be sold, once the production date is over, it will be garbage, so you need to clear the stock quickly.

      At the beginning, Mr. Wang didn't feel these words. After a week, she found that it was super tiring to connect with more than 60 brand suppliers to purchase goods. Even trademark renewal was very complicated and needed to find various factories to ask for trademark authorization. So she and her husband reflected on it and decided to adopt Lao Xiao's suggestion.

      Start cutting SKUs, cut 2,000 SKUs to only more than 500 SKUs left, and then focus on making them deep and detailed, treating these 500 SKUs seriously and carefully, just like treating people, care about them every day, and make every product with care . The result was indeed unexpected, and every product was done well.

Follow-up: From 1 million to 600 million, she actually did only one thing! (Down)