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I quit my job and started a business, but I didn’t earn a penny for half a year! During the trough period, two nobles helped him, but he declined...

2021-08-27

      "You just try to break through, anyway, you can't break through, let's talk about it."

      He Junhui's wife said this to him. At this time, He Junhui had been in business for more than half a year, and he had no business or earned a single point.

      "Have you ever thought about giving up?" I asked.

      "I really haven't thought about it." He Junhui told me that in his eyes, his wife is a person who is better than him, thinks about things more thoroughly than him, and is better than him in all aspects. When encountering something, He Junhui's wife will always give him more confidence and belief, support him to continue moving forward, and regain the power to move forward.


What do you want to do in the first genius of starting a business and how to do it


      He Junhui is from Henan. He said that Henan people all have a dream of starting a business, and so is he. When he was working in the company, he would look at a lot of things and often think about how to make his value bigger.

      People are the product of the environment. Many of He Junhui's friends are starting businesses and they usually come into contact with entrepreneurs, which made him think about starting a business and he resolutely started his business.

      He seems to be prepared for his business, but he also seems to be unprepared. The reason why he was not prepared is that before starting a business, He Junhui did not make any preparations, such as accumulating some connections. On October 31 that year, He Junhui resigned and started his business on November 1. At this time, he began to think: What do I want to do and what do I want to do.



      But He Junhui said that he seemed to be prepared again because he had the will to start a business.

      Before starting his business, He Junhui had two work experiences, one was the warehousing and logistics work he had been engaged in. This was a very long work experience, and the second was the experience of a retail company. He was the deputy general manager of the company. The boss of this company wanted to retreat to the second line and looked down on him, so he asked him to help run the company.

      On the first day of starting a business, He Junhui was thinking about what he wanted to do. He had thought about many ways, such as doing relatively familiar warehousing and logistics, or doing completely unfamiliar ones , but with relatively wide connections, such as joining the team of college classmates, the construction industry they worked in, and have relatively high positions for many years. If he went there, he might have developed in the past.

      After thinking about it, He Junhui decided to give up. He wanted to continue along his own path, so he chose warehousing and logistics. In fact, there are many ways to do warehousing. He Junhui chose to do e-commerce warehousing supply chain consultation and cloud warehouse waiting for shipment. The reason he chose this path was because He Junhui felt that this path was what he was best at and could bring the greatest value to customers, so he recognized this path and decided to continue.


Have you ever thought about giving up after having no business for 6 months?


      Difficulties in entrepreneurship are inevitable, and He Junhui encountered it at the beginning. He started his business on November 1st, and it was not until April 28 of the following year that He Junhui received his first order in business. "It took a full 6 months, but these 6 months were actually a period of confusion, waiting period, and hesitation period. You can imagine all kinds of suffering," He Junhui recalled.

      During the 6 months of suffering, He Junhui mainly did two things. The first thing was to explore. He explored exactly which link he should do things accurately. The second was to find the resources needed to do this. This resource is not only a human, but a comprehensive resource.

      He Junhui said that he never thought about giving up in those six months, but was very firm because his family gave him great support. His wife asked him to try to break through, and then he would talk about whether he could break through or not.



      He Junhui, who gained strength in his heart, has gone through the most difficult period. Instead, he has had two ideas to give up during the entrepreneurial process. Because e-commerce has developed wildly for so many years, the status of the industry has brought two major difficulties. One is that e-commerce companies do not have enough understanding of consulting companies, and traditional companies have a very mature understanding of consulting, but e-commerce is not.

      Another is that e-commerce companies do not have enough understanding of the warehousing supply chain. At that time, they were all trading traffic, and the business of brushing orders and obtaining traffic was very good. But someone told you how to do a good job in warehousing to support the development of the front-end. Such a business is not easy to do.

      Because these two levels of awareness are not enough, it is very difficult for He Junhui to do it. In addition to this time, he wanted to give up because the warehousing consulting industry is a knowledge output industry with a slow development speed. Seeing that many brother companies have started to make money, He Junhui wondered whether he was so slow or not, and whether he should persist.


Independent director who is both a teacher and a friend is my noble person


      When he started his business, He Junhui found an entrepreneurial mentor. This entrepreneurial mentor is a very sincere friend of his and is currently an independent director of his company. He is a small-achieving entrepreneur. He has always accompanied He Junhui and is aware of every step of the company's development. He has experienced every process of He Junhui, and he will give He Junhui guidance, confidence and support.

      In addition to the entrepreneurial mentor, He Junhui also has support from his family . During the entrepreneurial process, he will also have fluctuations in his mentality, such as other people's companies rising sharply and his own companies rising slowly. This gap has caused him to give up, but it did not end up. "Actually, it is to convince yourself that if you choose something, what a person can do in his life may be decided by God. Then I think warehousing and logistics is the mission given to me by God, and I should do it like this." He Junhui firmly decided on his choice.

      The word "accumulating strength" has been circling in He Junhui's mind, so he did the existing business while doing related extensions of the business, looking for better opportunities to allow the company to flourish. He Junhui's independent director once said to him: Any industry has the opportunity to explode vigorously. Whether the opportunity can be seized depends on whether you have precipitation in this industry. People without precipitation will never be able to seize it. So as long as you settle in an industry, you will have a chance to explode sooner or later.


When it's the most difficult time, someone sends money


      One year, He Junhui's company's business development was not going well, and it was raining all the time. His team also had problems, and the two sides attacked each other. He Junhui described that period as his most panicked day because he had never experienced it. It turned out that when he was at work, he had little to do with him. After all, he was not the last line of defense, but when there was a problem with his company's cash flow and personnel, he was the last line of defense.

      "I was the most painful right now, but looking back now, it was also the one I grew up the most." He Junhui felt that when you experience all things, it was a good opportunity to learn and grow.

      When talking about how to get out of those dark days, He Junhui said he walked out slowly. When he met during that period, he still feels grateful. During the interview, his eyes were shining. Because of work, He Junhui met some sellers from the Golden Crown Club. Several of these sellers are his customers and get along well. They silently provide support behind their backs.

      At that time, He Junhui did not say that his funds were encountered, but he was seen by the two Jinguan brothers who were close to each other . One was Mr. Zhang from the first phase of the Golden Crown Club, and the other was Mr. Li from the second phase of the Golden Crown Club. Both of them took the initiative to take out part of the money. "You can understand this decision as really giving money. The other party did not want to lend it to me, they wanted to give the money to me in a very clever way," said He Junhui.



      The so-called clever way is actually two people telling He Junhui that they are very interested in his company's shares and want a little, but when it comes to specific shares, the two people want very little, which is unimaginable. He Junhui said that it would not be worth that much money to increase the company by 10-20 times.

      In He Junhui's view, this is a disguised way to give him money, but He Junhui didn't want this money. Fortunately, half a month later, He Junhui recovered.

      In fact, He Junhui did not explicitly reject these two sums of money. He was just hesitating, "If they lent me, I might have really taken down the money." He Junhui was a little stubborn at that time and wanted to work harder. His friends around him said that this is the time when you grow up, let yourself work hard until you can do anything else and accept other ways.

      As hesitated, the window period for the company's business passed, and with new projects, funds also came in, and even several projects came in succession, which easily came to abstain. But when he was hesitating, He Junhui didn't know how long this window period would last, half a month or one month or two months, and when he could recover.

      He Junhui felt that it might be God’s favor, and he is extremely grateful when he mentions this matter. In his heart, there were only two words: benefactor. Although he did not accept their money, he has always been grateful to them after so many years because these two people used their lives to help He Junhui.


People are the product of the environment and cannot be separated from the circle


      On the road to entrepreneurship, there are similar things like this. He Junhui said that after experiencing strong storms, everything else is a trivial matter. He feels that experiencing and growing is the greatest wealth. His independent director told him that as long as you reach a certain height, even if you fall to the bottom, you still have that ability and will grow to at least that height, or even higher one day in the future.



      In He Junhui's eyes, the e-commerce circle is very important, and the reason why he started his business was because he was in the atmosphere of the circle. Humans are animals of society and live in the environment. If you meet entrepreneurs every day, you must have an entrepreneurial mentality. What kind of circle a person enters will basically affect what kind of life. Entering a high-end circle, that is, the high-end one. Even if they cannot reach it today, they will be affected by them, because their way of thinking, behavior, and doing things will affect you, so the circle determines a person's height.

      It is different from other e-commerce sellers. Because consulting is a TOB service, there are two types of pitfalls that He Junhui has stepped on in his business. One is that he will meet all kinds of people, some are reliable, some are unreliable, and the other will recruit reliable and unreliable people. At this time, he thought of Lao Gao saying: Cooperation first depends on people. You can do anything when you have a character, and you can do nothing if you don’t have a character. This is also the concept he has always adhered to on the road to entrepreneurship. He Junhui thinks that Lao Gao is really a brother for life. After recognizing this Lao Gao, he is really making friends with him for his life.


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