With the rapid development of Internet+ and mobile Internet, it has also driven the rapid development of the e-commerce industry. Sales in the 618th and Double Eleventh shopping festivals are soaring every year, and even reaching 168.2 billion yuan in 2018. With the increase of e-commerce companies, the demand for talent in the industry has increased, and more and more people have begun to switch to e-commerce.
Before changing careers in e-commerce, we must have such questions: Is it good to do e-commerce in 2018? Is there any future?
Today, let’s talk about e-commerce operations.
E-commerce advantages
1. Mobile shopping has gradually become a trend
1. Convenience: Whether you are lying down or lying down, as long as you have a cell phone, you don’t have to queue up;
2. Security: With the development of mobile payment, its security is constantly improving. From movie tickets to household appliances, you can buy them directly online, which not only meets the needs of users, but also improves shopping efficiency;
3. Diversity: Nowadays, payment methods are not just one. QR code, NFC, fingerprint payment and other methods allow consumers to experience the different shopping fun of their citizens.
2. National policy support, the e-commerce development environment has frequently ushered in favorable benefits
The publication of the "Opinions of the State Council on Vigorously Developing E-commerce and Accelerating the Cultivation of New Economy" has eliminated obstacles and pointed out the direction for the development of my country's e-commerce. E-commerce has become a new driving force for economic development, and the development of e-commerce has also ushered in a major trend. Tax support in the policy, solving financing difficulties, encouraging the development of cross-border e-commerce, promoting financial innovation, and vigorously developing rural e-commerce have also injected a "booster" into the development of e-commerce.
3. Is the demand in the e-commerce industry high? Is the salary high?
According to statistics, in 2016, a total of 107,348 people were recruited throughout the year, with an average monthly recruitment of 8,945 people. Now, the demand for tens of thousands of jobs in e-commerce operations has also laid a good foundation for the development prospects of e-commerce operations.
Finally, it is the salary situation that everyone cares about. Relevant data says: the average salary of e-commerce nationwide is 6,730 yuan, and the maximum salary in Beijing is 7,300 yuan.
Industry demand
Wage income level
There is no doubt that from 2017 to 2018, e-commerce will still be one of the hottest industries. If you want to do e-commerce, the first thing you need to do is to learn systematically and master the most basic methods, ideas and forms. Then, based on your actual situation, find the right path suitable for your development, use all the technologies and methods that can be used to gain your own sky in the e-commerce world.
E-commerce development
When the third stage is reached, the e-commerce industry sector is gradually established, the market's requirements for e-commerce operation practitioners are gradually increasing, and the required skills and basic skills will be much more required.
Many of them include brand positioning capabilities, consumer behavior insights, new media understanding and application capabilities, and even product manager capabilities. In this way, operations are equivalent to most CEOs, with a bright future, but if you want to do it well, you must fully cultivate these capabilities.
Since this is the case, let’s briefly explain the requirements of brand positioning ability, consumer behavior insight ability, new media understanding and application ability.
E-commerce operation position requirements
1. Brand positioning capability
The purpose of brand positioning is to create a distinct brand personality and shape a unique brand image to meet the needs of target consumers. Brand positioning is a very creative activity with no fixed model. The following are the strategies for brand positioning:
2. Consumer behavior insight
China has ushered in a new wave of consumption upgrading. Consumers have changed from coping with life to managing and enjoying life, thus creating a large number of new brands with main concepts and feelings. However, in the fierce market environment, some of these brands are doing well, while others quickly disappear from sight. Although there are many factors that lead to whether a brand can thrive, whether it can understand consumers well and respond to consumer psychological and behavioral changes is a key part.
3. New media understanding and application ability
E-commerce platforms always need to rely on the Internet and new media, so the understanding and operational ability of new media is also one of the essential skills for e-commerce operators.
As one of the popular emerging positions, e-commerce operation has a development prospect and direction that is worth looking forward to. If you can master the above 3 capabilities, you can master all the strategies of e-commerce operations.
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