Recently, many Taobao people left us messages saying that Taobao stores are becoming more and more difficult to build now. Taobao stores have been operating for a long time, but the number of visitors has not increased. What is the reason? The store’s turnover is also dull. Today, the editor will bring you an optimization plan for the number of visitors to Taobao stores! Let’s take a look!
1. Has the store foundation been laid well? If the store foundation is not laid well, it is nonsense to talk about rankings and traffic. If the basic sales, click-through rate and conversion rate of the store cannot show a gradual upward trend, how can your product ranking improve? How can you give you more traffic by calling Taobao?
2. Are you doing title optimization seriously? If there is no traffic in Taobao stores, merchants should think about whether they have done product title optimization seriously. The title is the key factor that determines whether a product has exposure and display. In the early stage, you should find more keywords that are highly correlated with the product and category to improve the product ranking and further optimize after sufficient exposure and display.
3. Do you care about factors such as access depth and stay time? Although Taobao will give merchants some traffic every day, if you do not optimize and grasp these traffic, then the only remaining traffic will leave you. To grasp these traffic, you should not only care about the traffic issue, but also pay attention to factors such as buyer access depth, residence time and jump rate. Only when these factors have improved will the ranking be high and Taobao will give you more traffic.
4. Do you have more store collections and purchases? More collections and purchases can increase store popularity, and Taobao will also check product popularity searches. If a new Taobao store has just opened, the store has more collections and more displays will be achieved, thereby increasing search popularity; if the product rankings increase, the exposure will be higher, achieving the effect of increasing traffic.
5. Has the store decoration page been ignored? The store decoration page is also one of the key points. Is the main picture and details page clear? Can the selling point be highlighted? Is it attractive enough and other issues will affect the store traffic; if these aspects are not done well, not only will the traffic naturally decrease and the traffic will decrease, but Taobao will also give you less.
6. Since all the problems have been found, how should we solve them? Let’s continue to look at it!
1. Store basics: The Taobao store that just opened has no traffic because it has low weight and products have no rankings, so the merchant’s focus is on how to improve product rankings; then you have to start with the sales, click-through rate and conversion rate of the product.
2 Title Optimization: Optimizing titles is a hard SEO job, you can refer to this article! {2018 Taobao title optimization skills, it is so simple to increase the weight of your baby}. Of course, if you don’t want to waste too much time on title optimization, then look for {Pull him and her}! Title optimization and main picture optimization, they are quite professional!
3 Access depth: Access depth has always been the most difficult to master. Many people use traffic swipe software to brush. You should know that many software uses fake IP to brush traffic for everyone and directly use IP agents. This kind of traffic, these IPs are basically on the blacklist of Taobao data products. Moreover, the traffic they use is very inferior and has no browsing depth at all. Even though it is a real IP, it will be filtered out by Taobao because the quality is not good. Currently, reliable reproduction platforms include: Traffic Paradise, Push Hi, Ma Niu Niu, etc.! Friends who want to refine traffic, collect, and purchase additional goods can experience it yourself!
4 Collection and purchase: You can take a look at the business consultant - click on the market - industry market, and see what the approximate collection and purchase proportion of your subcategory is. Generally speaking, if you are a new store, you can achieve about twice the industry average, otherwise you can achieve about 1.5 times the industry average. When the data base is small at the beginning, you can have more data bases. When the data base is large, you have to return to normal.
5 Main image optimization: In Taobao store optimization, the setting of the main image of the baby is an important factor in Taobao optimization, because the baby is displayed to customers in the form of pictures in Taobao search. The first impression the baby gives to the customer directly affects the customer's click rate, and indirectly affects the product's exposure, thereby affecting the sales of the entire product. Therefore, the setting of the main image of the product is very important.
That’s all about the optimization plan for the number of visitors to Taobao store. Whether it is Taobao store decoration, promotion, operation, marketing, etc., there are methods, and you need to discover and learn with your heart. As long as you work hard, you will definitely pay off if you spend your time!
EN
CN
