Amidst E-commerce Downturn, He Achieved 50%+ Annual Growth: What’s His Secret? | Industry Models

2024-09-11

Oral statement: Mr. Chen's 3C digital category billion-level seller and member of the Golden Crown Club

Follow the trend

(government-supported) at that time . I found that only e-commerce could do, and the others were high-end and sophisticated.

Looking back this year, e-commerce in 2011 is in the middle and late stages of the dividend period, but there are still dividends. I and two classmates made 3C digital accessories. The first pot of gold came from a personalized metal mobile phone case. One mobile phone case costs 288 yuan, and the cost is about 100 yuan, which is equivalent to a mobile phone case that can earn more than 100 yuan.

After seeing the future trend, can we achieve continuous success? The answer is not certain.

Whether the future trends can be monetized for commercial purposes has a lot to do with the advantages of your company. However, at any time, the company's resources are short of, or the advantages are limited. At this time, "borrowing power" is particularly important.

(the E-commerce Development and Innovation Summit held by Laogao E-commerce Circle) . The sharing session mentioned that there are two futures of e-commerce: brand and supply chain.

I can immediately pay attention to the supply chain from within, but the brand cannot be established in an instant. Therefore, I made up my mind to "borrow brand power" and strategically cooperate with existing well-known brands in the industry before our company does not have its own brand.

2019 is the watershed for our company. We began to strategically cooperate with the brand (not simply agency operations, we have the brand's product development rights + pricing rights + brand flagship store). This has also led to at least 50% growth in our performance every year since then .

Where can the brand help us in business?

From the perspective of user conversion rate, assuming that the same product and the same price, one is called Philips and the other is unknown, which one will consumers choose? He will most likely choose Philips.

From the perspective of channel development, if I get the products of the Philips brand, I want to expand the channels. I don’t do Douyin myself, do I need to start from 0 to take a team to sell goods? No, I just need to find those teams that are good at doing TikTok and cooperate directly.

From the perspective of talent attraction, if I want to work in a company, the attractiveness of well-known brands is of course stronger.

This year marks the fifth year of our "borrowing brand power". In addition to the brand team of nearly 200 people, more than 150 people from our own brands have also developed along with it. I never hide the value of our cooperative brands.

Our company's first ten-year plan is: to become a company with listing strength, and to make it our active choice. Among them, the performance milestone goal is to give the company the organizational strength to achieve sales of 10 billion yuan. This is why our core positions are now being selected in listed companies.

However, I have been making 3C digital accessories for more than ten years and know where its ceiling is. In the future, we will firmly implement the principle of "leveraging the trend and leveraging the power" and use the "brand" as the fulcrum to expand new channels, new categories, and various new possibilities.

Based on the experience of in-depth cooperation with brands in the past five years, in order to distinguish them from TP companies

<span id="fxbarea_0.55001700" style="letter-spacing: 2px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, " helvetica="" neue",="" "pingfang="" sc",="" "hiragino="" sans="" gb",="" "microsoft="" yahei="" ui",="" yahei",="" arial,="" sans-serif;font-size:="" 16px;"="">And this is the story of " US/Hong Kong/Shenzhen Second Curve Brand Management Co., Ltd. ", a story that can empower many e-commerce companies. In my opinion, peers may not be competitors, but also cooperative relationships. This aspect will be developed with you in the future.

<span id="fxbarea_0.55002500" style="letter-spacing: 2px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, " helvetica="" neue",="" "pingfang="" sc",="" "hiragino="" sans="" gb",="" "microsoft="" yahei="" ui",="" yahei",="" arial,="" sans-serif;font-size:="" 16px;"="">How to obtain brand resources? What should you pay attention to when working in-depth with a brand? How to negotiate and how to distribute interests? At " Golden Crown Club " , I will share it with my brothers without reservation .

I have been following Lao Gao for a long time. At the end of 2023, I set a New Year's personal improvement plan for myself. At that time, I thought, either join Jinguan or xx Business School.

I asked my wife: Which one should I choose?

My wife asked: Which one do you think is more difficult?

I said: Golden Crown is even more difficult. You may not be able to join if you have money. XX Business School can join if you have money.

My wife said: Then choose the golden crown.

Mission: Make the world better because of yourself

Golden Crown Message

END

Lao Gao wrote it at the end:

As a billion-level e-commerce boss, if you are still worried about finding directions, models, resources, business opportunities, and cooperation, you are welcome to join the "Golden Crown Club" and communicate directly with "experienced people" to solve your needs and pain points.

Scan the QR code to consult "Golden Crown Club"

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Members' praise

This is a positive review by some members of our Golden Crown Club. I'm not persuasive enough to just talk about it. You can see what these billion-level e-commerce bosses say, they are all personal experiences.

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Amidst E-commerce Downturn, He Achieved 50%+ Annual Growth: What’s His Secret? | Industry Models

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