With the rapid development of the e-commerce economy, more and more friends are opening online stores online, but fewer Taobao stores are operated better. Especially those in the clothing industry, we need to combine a title that can bring traffic to the store. Speaking of titles, the most important thing is Taobao keywords. Today, the editor will introduce to you how to optimize Taobao keywords.
Keyword optimization principle:
1. Before performing word selection operations, you must determine the core weight words of your baby. After finding this core weight word, select long-tail words around the core weight word. The advice to everyone is: the only core weight words should be confirmed in the major category, and there can be two core weight words in the subcategory titles. The core weight word must be accurate, it is the center of everyone’s baby’s title. The traffic that inaccurate core weight words bring to everyone will inevitably be inaccurate, which will seriously affect the conversion rate of everyone's treasures and stores.
2. After finding the good words, you will combine the title. How to combine it requires reference to some industry principles. For example: the principle of close priority, the principle of irrelevant front and back, and the principle of partial positive combination; the importance of these three principles is: tight priority> front and back > the principle of partial positive, which means that the principle that everyone should consider when combining titles is the principle of close priority.
3. After doing the above work, the operation you need is to test the advantages and disadvantages of the combined title. The operation method is to copy the combined title, and then paste it in the Taobao search bar and click to search. At this time, some red fonts will appear. If these words match everyone's title content, it means that the title is set better.
How to optimize?
1. Pay attention to the different searches in hot and cold industries:
(1) Popular industries: Enter keywords in the word search tool, such as: Dresses for women. After searching, you will recommend 500 keywords for your reference, and different roots recommend different words.
(2) Unpopular industries: This cannot be compared with popular industries, so it is best for sellers to search directly for everything, and the effect of doing this is the best.
(3) It is not recommended to enter long-tail words when searching, and there are few or even no recommended words after searching.
2. Keyword circumference:
To filter circumference sellers, you must refer to industry data and use tools to search and query. Refer to the following three items for filtering:
1): Search popularity: Sort by search popularity across the entire network, relatively speaking, the higher the selection, the better.
2): Product quantity: The number of online products, representing competitive treasures. There is no absolute value, compared to the fewer sellers choose, the better.
3): Mall proportion: Seller note: The higher the Tmall store, the better, and the lower the C store, the better.
3. Specific search methods for auxiliary tools:
(1) Business Consultant version: Open Taobao Seller Center, then enter the Business Consultant, click on the market conditions in the market, then search for the word query, and click on the relevant search. It is recommended to set up a query for the last seven days (the data of a day is sometimes affected by the activity).
(2) The descending order filtering is more clear.
4. Merchants should consider the composition of the category, see if they can obtain rankings, and pay attention to choosing the category with good keywords. This is also related to driving a direct train.
5. When looking for words, you must match your baby pictures. Good words are the baby that suits you and must be relevant. If the click-through rate does not match, it will definitely be bad.
Through the Taobao women's clothing keyword optimization method introduced to you by the editor in the article, you can also use these optimization tools to improve the Baidu index through Baidu keyword optimization software, Baidu keyword optimization master, and the fast SEO keyword ranking optimization!
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