Jiu Ge: Running a Business, Running Your Life | Industry Models

Many people ask me why I call it "Brother Jiu"? I joked that I started my business nine times, and so I was called "Brother Jiu".

Of course, this number is an imaginary number, but I have indeed started a business continuously, worked in many industries such as books, jewelry, cosmetics, and medicines. Now I focus on big health. The team has basically stabilized for ten years. In the past 618 promotion, our performance grew by nearly 300%. I hope my experience and thoughts will inspire my brothers:

Working is not going well, starting a business and changing your life

I have something in common with many bosses. I am not ideal when I was young, or I did not achieve the expected goals.

I graduated from university in 2004. In the first two years, I mainly worked in operations and development in Internet companies, and my last job was product manager. When the project I was responsible for was about to end two months, the company suddenly decided not to do this.

My hard work has been put to waste. This incident has had a great impact on me, and my sense of value has been reduced to zero overnight.

At the end of 2006, I resigned. I remember it was December 27, and I have never looked for a job since then.

After resigning, I started working as soho. I didn’t know what to do at that time. I took two part-time jobs through a friend’s introduction, responsible for the development of the website and supporting myself for a while. At that time, the whole family was not hungry after eating alone and there was no burden on life.

I really started my business in the second half of 2017, in the PC era, when I could handle the basic websites by myself from 0-1, and combined with the resources around me, I built a corporate management course website. Today, there are already a lot of courses like this type of course on Douyin for 99 yuan. At that time, I mainly cooperated with various publishing houses. There is a teacher who is particularly popular and most of his courses are sold here.

By 2008, affected by the Internet intellectual property regulations, the weight of the website on the search engine side dropped sharply, and the traffic dropped sharply, and the goods could not be sold overnight. I didn’t make a penny and couldn’t turn over the capital. It was very difficult during that period and there was still a lot of inventory.

What should I do if I have inventory? By the way, I put the product on Taobao and took a few photos and uploaded it. I didn’t expect it to be sold that day, which felt amazing! At that time, I knew what it means to be a good place.

Since it is OK to sell CDs, can I sell something else? For example, for books, we cooperated with wholesalers to open an online bookstore, and later made jewelry, cosmetics, medicines, and health products...

Actually, I have some passiveness in changing categories. I am a person with limited energy and can't do too much, I can only do one thing. What I think is that since this thing is not done well, then do it another thing. If you eat it tastes tasteless, discard it decisively.

In other words, if one thing can be done or not, then not to do it .

If I give entrepreneurs advice, I would say that when I am young, don’t be afraid of failure, it’s best not to succeed—proper small success is OK, but big success must not be required. What are you afraid of when you are in your 20s? I have time and energy, so I can definitely come back. But in your 40s, you cannot fail, you must succeed, because you are not alone , unless you have enough money at home to support you in trial and error.

In the past 618, we achieved nearly 300% growth, which is quite excellent compared to the industry.

On the way to the venue (a private exchange with the Jinguan Club by an e-commerce platform executive) , the guys reported to me about this situation, and I said you did a great job!

"618" is equivalent to two months. From May 1 to June 30, more than 200 employees collaborated. Every time we time node, we can achieve almost 100% accuracy, such as what rhythm is from June 1 to 3, and what rhythm is from the middle and end of the month. Each stage is 100% accurate. Behind this, many links of your product supply chain, marketing end, operation end, client end, etc. must be strictly controlled .

In 2023, our company began to implement a comprehensive budget system. Behind the budget is actions to ensure that your money is spent accurately and valuable. If the budget is set at 100 and 50 is completed, it may also be completed at 200, which is very inaccurate. To this day, we can almost achieve 100%, with an error rate of plus or minus 5%-6%.

Growth is all within the plan .

In the early stages of starting a business, our performance was unpredictable. If the traffic is good, the performance will be good. If the traffic is bad, the performance will be bad. Now we can achieve whether the traffic is good or bad, we can stabilize it, including how to stabilize free traffic, how to stabilize paid traffic, and how to stabilize traffic from various channels...

Why can we do it?

I think the boss mainly focuses on two things - what do you want to do? Who should I find to do it?

I am a marketing background and can’t do e-commerce operations. My employing logic is that people are good at what they do, and I will leave this matter to him, instead of my random command. Within the company, I don’t attend weekly meetings. I’m just doing things with my friends. When they can’t handle it, they will talk to me again.

Whether it is old or new employees, I give everyone 100% trust. When we encounter problems, we discuss how to solve the problem, not to distrust you . For example, if we expand the category, we will talk about it, and the survey and analysis results will be OK. If you can do it or not, then don’t do it.

Gradually, many pillars emerged in our team. After ten years of precipitation, all aspects have basically stabilized from talents to products, and the company has also made long-term plans for more than 10 years .

As for how much you can achieve, do your best to see your blessings.

My hobby is entrepreneurship

Running a business is managing our own life.

There is a group of people who don’t like playing basketball or traveling, but they have a common hobby - entrepreneurship. In the Golden Crown Club, many brothers have done a lot of business. They have long been financially free and are still struggling today.

In the early days of starting a business, I made such a dream for myself, but it has not changed yet. I hope that after retirement, I will open a convenience store at my doorstep. Whether or not I make money is not the most important thing. I must make myself busy and manage myself. When my body is tired, I go to rest. When my spirit is tired, I will solve the problem. After the problem is solved, my heart will not be tired.

Why do I recommend Golden Crown Club

Our company is headquartered in the north, and there are very few people doing e-commerce, and my social circle is also small.

I have known Lao Gao (founder of Jinguan Club) for ten years and I especially like chatting with him. I even like to learn from him. Lao Gao is very good. I can see the light in his eyes. The most important thing is that Lao Gao organized the Golden Crown Club.

Every brother (member) has something worth learning from, including company performance, business management, etc. What kind of guidance do you need? Brothers directly share the information without any twists and turns. I have questions, brothers have answers .

The end of entrepreneurship is to return to the family. When we gather in clubs, we often talk about family happiness, children's education, how to establish correct values for our children, and what the meaning of life is...

Every brother is full of energy, like the club's values - "sincerity, friendship, righteousness, and altruism".

I can't feel the energy of this circle elsewhere, and it's very different from the classes and training institutions in business schools. This is also why I am willing to recommend my friends here.