Share the popular product with 50,000 monthly sales

Crown Club shares with you how to achieve the case of selling 50,000 hits per month

Currently, the three major tools for Taobao’s traffic: 1. Direct train; 2. Diamond exhibition; 3. Taobao customer

The profit margin of low-priced products itself is low, and the previous two ways of drainage are charged according to clicks or displays. This disadvantage is that the promotion cost is uncontrollable. Then Taobao customer promotion is paid only after the transaction is completed, so that merchants can budget their own promotion costs to lose or make money.

Many merchants have been working hard to study how their competitors are making hot products. Below I am a top 10 merchants in the bag category.

The current sales volume of this product is 2W+ according to the well-known keywords of the women's bag category, the second row of the homepage of the sales ranking, and the current daily transaction volume is more than 600 pieces. From the source of the image traffic, it can be seen that Taobao customers account for more than 20%. This is just a stable period. When the traffic of Taobao customers is booming in the early stage, it will account for 50%. Let’s take a look at the search keywords and transaction keywords of his products.

Careful merchants can use their transaction keywords to search in Taobao's search box and find a problem. The product cannot be seen on the first 10 pages according to the comprehensive sorting, but the product is in the first two rows of the homepage. Some keywords are even in the first row of the homepage. This shows a problem. The product brings a lot of search volume and transaction volume every day in that golden position.

Looking at the several sorting methods on Taobao, I have concluded that only the most stable method is sorted by sales. As long as your product sales are maintained, it can occupy a golden position for a long time and bring you huge traffic and transactions. So how can we effectively blow up products? Go back to the three major drainage tools on Taobao mentioned above. Whether through drilling exhibitions, direct trains or combinations, all words must be added. In this way, your RIO will be very low. Maybe if you invest 1 yuan, you can produce 70 cents.

Let’s take the direct train as an example. The daily transaction volume of the product above is 600 pieces * 29. The average customer price = 17,400 yuan. The express train must invest 17400/0.7=24857 per day. If the product is budgeted to earn 12 yuan * 600 pieces = 7200 yuan per order, the loss of the express train every day is 24857-12*600=17657 yuan, which is really a way to play the rich. Merchants who have driven the express train should know very well that it is difficult to complete if they rely on the express train alone to place orders of 600 pieces per day.

If you use Taobao customer's method to beat you, we will pay Taobao customer a commission of 50%*29=14.5, and the cost of the product is 29-12=17 yuan. The actual loss is 2.5 yuan per order. If all 20,000 yuan is beaten by Taobao customer, the loss is 50,000 yuan.

When I see this, many merchants may say that my Taobao customer backend commission is 60% and 70% but Taoke does not promote it. Please find out the current situation. Taobao customers currently do not have products to promote, and do you understand how Taobao customers collect products?

Everyone knows the Uniqlo incident some time ago, which made many people who don’t know the Uniqlo brand. In fact, it is just an exposed issue when it comes to the point. When you don’t have Taoke resources and have high-quality products, how to find Taoke? How to expose it to yourself to let many Taokes know that you have high-quality products. There are currently 4 mainstream methods.

1. Find merchants with similar categories to you. They have done a great job in Taoke to ask for resources, but many merchants will not give you the Taoke resources they have worked hard to build, so this road is very difficult.

2. Go to a third-party event to expose your products. Merchants who often participate in third-party events know that this year's third-party event has poor results, and the effect is similar to the official daily special offer. At least, every day special offer will not lose money. The sales volume of the event is still weighted.

3. Many merchants may say that I just need to apply for a high commission of 90% and purchase restrictions. If I am a Taoke, I find that your product is 90% high commission. If your product is 100 yuan, and I will remove 10% of the deductions from the commission from the alliance, then I still have 81%. I find that 100 yuan cannot be pushed, so I will directly send the buyer 60 free shipping, and I only need to give the merchant 19 yuan. In this way, I will make 41 yuan. I just need to keep changing the number and taking pictures. In this way, you may face the misjudgment of Taobao to brush orders or even downgrade the rights, because all accounts are an IP.

4. If you have a good chance to find Taoke big bulls, such as Wu Zhan or the leader of Taoke team Ruomeng Good Morning Pipi Watermelon, they are willing to promote your products, so that you will not only not fall into the pit of Magpi Bridge, but if your products are powerful, then your products are explosive, and it is not difficult to make thousands of products a day. In fact, Taoke and Taoke are interoperable. They are not competitive and hostile relationships between the same merchants as ours. As long as Taoke finds that your products are absolutely powerful, they will spread them to each other. So as long as you find and catch a Taoke bull, miracles may occur.

The above introduces you how to find Taoke and expose your own products. Let’s talk about how to specifically promote products.

1. Find the keywords that are well-known in your category and search, and then check the minimum sales volume of the first two rows of the homepage according to the sales ranking. This is the number of products you want to explode. Don’t care about the so-called “thousands of people”, “those who have different faces”, “those who have long tail words to optimize the title, and what are the gold words to find for product weights. As long as you increase the sales volume, these are all over the clouds. You can directly find the words with well-known search volume in your category in the Rubik's Cube or Taobao index and put them in your title, because you are a rough way to occupy the sales position. What you want is to be well-known in traffic, and low-priced products need to be beaten and grab the sales position.

2. Establish your Taobao customer backend commission plan and try to make your plan perfect.

3. Mobilize your Taoke resources, and find Taoke Daniu, who doesn’t have it, and help you expose your products and promote your products in Taoke circle.

4. At the appropriate time, pay attention to check whether your products have entered the 30-day promotion volume and 30-day commission expenses of the alliance backend. Many Taobao agents choose products to look at these two indicators. If you enter the homepage of these two indicators, there are many Taobao agents who will automatically apply for yours every day. At this time, you can appropriately lower your commission. In fact, when you reach this point, you should carefully search for third parties outside the site. Many of their websites have collected your products and placed them on them.

5. When the sales volume of a product reaches the sales volume you want, you must maintain it. How to maintain it? At least check the first place in your sales ranking. If you are the first place, check the few behind you to see how much their sales are about every day. You only need to exceed their daily sales volume, and you can always occupy that golden position. How to maintain the sales volume specifically. If you find that the sales volume is not enough, you can drive a direct train or go to Queqiao to participate in some high-service Taobao activities that you can afford, and then do some other traffic to maintain the sales volume of the product.

At this point, I hope everyone will let go. Even if you count your profits as commissions to Taobao, as long as you occupy the golden position, your free traffic on the site will be rushing every day, and the sales on the site will be your pure profit.

For more Taobao operations, please pay attention to Crown Club !