"Give up, there are so many people in the company to support it." Lin Xiaoliang and his partners talked about this topic more than once, but whenever they said something, both parties would have the idea of repentance, so they looked left and talked about him.
A self-knowledge
indomitable
People who know how to learn from their strengths and weaknesses
How far can you go?
The first hurdle in entrepreneurship
The dividend period of the first batch of Taobao sellers gradually turned over as time goes by. Lin Xiaoliang, who devoted himself to the niche e-commerce business as soon as he graduated, immediately realized that there were many problems with his understanding and style of e-commerce, and with his current ability, he might not be able to continue to achieve growth.
During the period of starting a business, Lin Xiaoliang came into contact with many so-called e-commerce agency operations companies. At first, he believed that professional institutions were more suitable for managing stores than himself.
So with the mentality of "professional people, do professional things", Lin Xiaoliang found a relatively satisfactory agency operation company and handed over the core store to the other party, thinking that this method can greatly improve the store efficiency.
"Professional" institutions are indeed "not bad". Not only did they not manage Lin Xiaoliang's store, but they were getting closer and wider, which really made him laugh and cry. Not only did I spend money, I also wasted a lot of time and cost. Such a thankless deal made my opponent far ahead.
At that time, e-commerce was in a year of rapid growth, and the market structure was becoming increasingly fierce. Lin Xiaoliang had to take back his store. He always believed that the professional team could really help him do a better job of the category, but he did not expect that things would go against his wishes. However, this incident also made him wake up and decide that every detail and link in the future must be done by himself, and no matter how hard or difficult it is, he must conquer it himself!
"It may be a bit difficult to do it alone by yourself!" he thought to himself.
The bad news that followed
During the interview, Lin Xiaoliang believed that there were fewer people on the market who could play, and as long as they could be relatively professional and rely on the tenacity of the team, their performance would be easy.
The hour hand was ticking, and Lin Xiaoliang's store was on the right track. In 2016, he also found a like-minded partner who was engaged in the niche dairy industry. The two of them had a tacit understanding and won the small trend of the industry in one fell swoop, condensing a certain customer base, and the store entered a period of rapid development.
But reality seems to have been playing with him, and suppliers who have been working with him for many years have also joined the e-commerce field. Lin Xiaoliang's outstanding achievements undoubtedly touched their cake, so the suppliers cut off Lin Xiaoliang's supply chain.
It feels like the soldiers fighting on the front line with guns, and the ammunition depot in the rear is being taken over by their own people. He is in a niche industry and cannot find alternative resources at the first time. There are dozens of people waiting for dinner behind him. As a standard product with a user base and mature and stable, Lin Xiaoliang has entered the market as the main product. However, because he trusts the sincerity of the partners too much, he caused irreparable losses to what should not have happened, making Lin Xiaoliang at that time feel like he was about to fall...
Ask for help everywhere and hit the walls
Reality is a cruel existence than dreams, and human tenacity can cross mountains and seas.
give up? If it doesn't exist, Lin Xiaoliang and his partners went to more than 20 dairy companies including Shaanxi, Xinjiang, Inner Mongolia alone, looking for suppliers everywhere to solve the urgent problem.
Visited each other, negotiated each other, and refused each other. Once, Lin Xiaoliang was waiting for a long time, but in less than 10 minutes, the other party invited him out on the grounds that he was very busy and had no time to receive a small business.
At that time, most dairy companies were not optimistic about online distribution, and they believed in traditional offline sales, not to mention that most dairy companies did not short of customers and looked down on small companies. Lin Xiaoliang's sincerity cannot shake them, which also means that the team he formed will pass by with the flow...
The reality is still cruel. The repeated setbacks over several months have left the entire team with a weak morale. The original dozens of employees gradually parted ways, and in the end less than ten people were left. Although all of this was expected by Lin Xiaoliang, the incident still made him feel frustrated.
"Give up!" Every time this thought arises, Lin Xiaoliang feels deeply trapped in a swamp, and the mud and water around him pull his body heavily. When it is about to flood the last inch of his skin, two pairs of big hands pull him out...
Lin Xiaoliang's parents are already old and are no longer suitable to drink traditional dairy products. As a nutrition that must be absorbed every day, he chose high-quality dairy products such as goat milk and camel milk that are easier to absorb. They have been drinking for more than ten years, which has become his original intention of engaging in niche dairy products.
With this power, Lin Xiaoliang made up his mind to find a supplier until the Yellow River is determined to be desperate!
Whether it is God's favor or perseverance to repay kindness, in a remote small county in Shaanxi, a dairy production company with a newly built factory and good quality hit it off with Lin Xiaoliang, who was also in the 0-1 stage.
Although reality is cruel, it cannot keep up with the true intention of perseverance. After several months of hard work, Lin Xiaoliang's supply chain has returned to normal and his business model has returned to normal.
"If we had just made a profit, we would have given up long ago. After all, the world is so big, and there are more things we can do." Lin Xiaoliang said in an interview.
Keep your original intention in mind and move forward
As the saying goes, learn from one mistake and learn from it. After experiencing two setbacks, Lin Xiaoliang felt pain and decided that everything must be done by himself, including the supply chain!
In the following time, Lin Xiaoliang built his own factory, from the supply chain to the sales link, the entire link was under his own team, completely eliminating his worries.
Although Lin Xiaoliang already had his own supply chain in the later stage, Lin Xiaoliang has always maintained a lot of cooperation with Shaanxi suppliers who are grateful for their gratitude.
In recent years, Lin Xiaoliang has visited many nursing homes and visited countless elderly people. Many elderly people in second- and third-tier cities and below are not only psychologically helpless, but also reflect more on their bodies. Such people cannot drink traditional dairy products, which will cause irritation to the stomach.
Many people in China have allergic symptoms such as lactose intolerance. Niche dairy products can not only solve the above problems, but also become products that are urgently needed for specific groups of people. Although this market size is not large, it is of great significance to Lin Xiaoliang and his team.
It is worth mentioning that the families of senior executives and original shareholders in his company cannot drink traditional dairy products for various reasons, including Lin Xiaoliang's parents.
For the sake of family and to bring health to more people, such a simple reason has become the perseverance of Lin Xiaoliang's team, and it is also the motivation behind the establishment of this company.
In addition, Lin Xiaoliang's company has donated supplies to many nursing homes, hoping to benefit more people in need.
The rainbow after the storm
After years of experience, Lin Xiaoliang has made him very clear about the focus of each stage of the industry, how to work hard at key nodes and how to work hard. This is also the conclusion he has drawn after spending a lot of "blood" lessons.
In this changing e-commerce industry, the trends, external dividends, demographic dividends, consumption trends, market trends, industry tracks, etc. are all changing. As a merchant, he knows the importance of catering to the market and adjusts his own pace for every inch of change.
"We must follow the trend and not go against the trend," Lin Xiaoliang said firmly. Although it is easy to say, it requires a team to work closely together at the same frequency and frequency at the same time. Lin Xiaoliang constantly optimizes his own frequency according to the market rhythm with a top-down dual-circulation management system, which is also his way of success.
Since starting his business in 2012, Lin Xiaoliang is about to go through his first 10 years. He has been engaged in the niche dairy industry and has an annual sales volume of 120 million.
E-commerce people's shortcomings clubs to make up for it
Lin Xiaoliang believes that resource integration capabilities are the shortcomings of e-commerce people. Most sellers cannot rely solely on enterprises to solve complex business problems independently. Only by integrating the advantages between enterprises and learning from their strengths and weaknesses can they burst out with stronger driving force.
When an enterprise enters the 2.0 and 3.0 stages, the enterprise's genes are thus established. We must quickly expand external resources and find matching genes to create win-win results.
In this era of strong alliances, external resources are very important, and circles are an indispensable resource platform. While e-commerce people are limited to online, there is a lack of opportunities for external intervention. E-commerce people should try to broaden their social boundaries, because the outside world is big and there are more resources worth exploring.
Lin Xiaoliang not only evaluated the importance of Lao Gao’s e-commerce club , but also mentioned Lao Gao as a person. In the short term, Laogao E-commerce Club has great core competitiveness in the industry and is also the best platform to help e-commerce broaden its social boundaries . Laogao has supported him to make Laogao E-commerce Club better and better with his noble feelings, correct values, and unyielding tenacity. He has a very strong resource integration ability. He can not only see many excellent companies here, but also meet the needs and ideas of e-commerce people.
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