Although he was named "Entertainment Discipline Inspection Commission", Wang Sicong still labeled his identity as an entrepreneur. He classified his impression of "swearing and fighting" participants on Weibo as the result of "being yourself". Under the protection of the halo of the son of China's richest man, although he has not experienced the established plot of working part-time, he is diligent and studious, but he is not bad at all. Wang Jianlin has repeatedly praised the internet celebrity son in public and admitted that Wang Sicong is smarter and better than himself.
Wang Sicong is well aware of the subtle psychology and human characteristics of ordinary people in the Internet era. He creates his image on the Internet through words more easily accepted by netizens. He seems to be angry and naive, but in fact he is good at dancing. Just like the image of an elite celebrity expressed in an interview with the BBC, Wang Sicong, who graduated from philosophy, knows how to change roles between society and others so that he can be easily and popular in any group.
In addition to breaking the stereotyped thinking of the original negative image of the second-generation rich man, this kind of personality brought to Wanda that in addition to a group of fans born in the 1960s and 1970s, it was still the younger generation's brand awareness of it.
At a young age, he has already served as the chairman of Beijing Pusi Investment Co., Ltd., founder of IG E-sports Club, and director of Wanda Group. According to the "New Fortune 500 Rich People List" released on May 4, the father and son ranked first with a total wealth of RMB 198.26 billion.
Recently, this national husband who has been silent on Weibo has made headlines again. What is unusual is that this time Wang Sicong is not fighting with others, but the hotel he owns.
"The Wanda Hotel in Changsha is the BBest Hotel I have ever stayed in, and it is also opened by my own home. It's amazing!" In the early morning of the 4th, after just recording the program "Hello, Goddess" he spent 100 million to create in Changsha, Wang Sicong posted this Weibo post angrily after checking in the Wanda Vista Hotel in Changsha.
Although Weibo was quickly deleted, what it does not deny is the entertainment topics and "unintentional" marketing it brought, which once again made this internet celebrity who integrated the labels of angry young people, real estate intellectuals, investment experts, etc., a focus of people's attention.
1. A "stable, accurate and ruthless" life winner
With a background of "wealthy and wealthy", the "wealthy" capital, the multiple identities and the unique personality have a 360-degree entertainment golden body. His every move can cause more or less arouse a lot in the entertainment circle and the bigwig circle.
This investment master who is in the business world has been studying in Singapore and the UK since elementary school. After finishing college, he returned to the embrace of his motherland and was appointed as director of Wanda. In August 2011, Wang Sicong entered the e-sports circle, acquired the CCM team, and renamed CCM to iG, becoming the founder of the e-sports club. Since then, after investing in Yunyou Holdings, Ledo Games, Netyu Information, Hero Interactive Entertainment, etc., and after establishing the game live broadcast platform Panda TV and Banana in September last year, he has successfully transformed into an investment expert and business elite who have taken action "stable, accurate and ruthless".
According to a report card of investment of Pusi Capital, a subsidiary of Wang Sicong, from May 2012 to the present, Pusi Capital has completed equity investments in 26 projects. Among them, Yunyou Holdings was listed in Hong Kong in October 2013, Ledo Games was listed in the United States in August 2014, GDC was acquired by Huayi Brothers in September 2014, Pioneer Shares was listed on the GEM in May 2015, Dexter was listed on South Korea KOSDAQ in December 2015, Jiuhao Group successfully listed on the New Third Board with a backdoor of Anzhong Co., Ltd. in December 2015, and Hero Entertainment successfully listed on the New Third Board...
With the involvement and operation of multiple fields, the layout and capture of the entire industrial chain, Wang Sicong, who can "squander" capital, his business approach seems to never lack capital and opportunities, not afraid of difficulties, and needless failure. The maturity and experience of playing business with applause make the label of "rich second generation" no longer so eye-catching. The separated characteristics make the pace of this new and new player extremely consistent with the rhythm of the times.
2. The popular internet celebrity who is more beautiful than the crowd
According to a "2015 China Internet Celebrity Ranking" released by Internet Weekly, Wang Sicong, in addition to overwhelming his ex-girlfriend, even his popularity has not diminished, and he has won the top spot in the 2015 Internet Celebrity Ranking.
Without fair skin and beautiful appearance, he has no advantage in appearance. With his high IQ and EQ, Wang Sicong skillfully tapped the corners of the Internet and transformed into a "national husband" in the new Internet celebrity world.
As a real "big V", Wang Sicong has more than 20 million Weibo fans. Every time his remarks attract a large number of netizens to watch, with thousands of reposts and comments on Weibo. Under each Weibo comment, there are a group of fans who are determined to be their wives and call their husbands.
When the paid voice Q&A platform Fen A was launched, Wang Sicong opened an account under the label of "Internet celebrity, investor, philosopher". "Answer 32 questions and spent less than 20 minutes to make a net profit of 230,000 yuan", Wang Sicong once again sparked the topic. Although there are also bigwigs from all walks of life on the platform , such as the entertainment industry, financial industry, and Internet industry, "national husband" Wang Sicong has quickly become one of the people who make the most money.
He is a joke expert on Weibo, a topic expert on answering questions, and the head of the live broadcast platform. He is an internet celebrity and a driving force that promotes the rapid fermentation of internet celebrities into a new economic model. As a player with the label of "rebelliousness", the full performance of the Internet celebrity characteristics and the right grasp allowed him to once again grasp the pulse of the times.
3. A marketing expert who creates topics and plays gimmicks
Since April 2011, Wang Sicong has criticized Zhang Lan, chairman of South Beauty, on Weibo, for the first time, for spreading rumors. After that, every time Wang Sicong bombarded public figures, it caused heated discussions online.
From being named "national husband" for expensive items on the computer desk to a "fight" battle with the distributor of "One Step Away"; from Wang Sicong's bombardment of "I Am a Singer" to "continue" the dispute over supporting actresses, Wang Sicong's sarcasm and counterattacking skills have been successfully attracted by the eyes.
Recently, a variety show "hello, Goddess" jointly created by Panda TV, Mango Entertainment and Tencent Video was launched, and Wang Sicong's franchise has been on the hot search list many times. "Enough Nice is Fashion, good-looking, beauty dominates the screen, and new skills Get√ are added." When these keywords are superimposed with the big IP of "national husband" Wang Sicong, it is enough to make the program "Hello Goddess" full of gimmicks and attract attention.
Wang Sicong, who is very prosperous in investment, e-sports, live broadcast and other industries, has also made people look forward to this time.
Playing games is the main business, and it is a side job that bombards the entertainment industry. Every topic is a marketing, and every activity is a creation of a personal image. Wang Sicong, who speaks "crazy" words and makes golden sentences and plays with various circles, is an absolute marketing expert.
As the spokesperson of the loser among the rich second generation, the "national husband" who has been to marry for thousands of girls, and the "Clerk of the Discipline Inspection Commission" who reveals countless secrets in the circle, Wang Sicong actually knows better than anyone how to balance his identity and present the public's expectation side when necessary.
Between laughing, scolding, and being rebellious, he knows how to cleverly hide his intelligence and the attitude of a rich second generation.
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