From Taobao to Douyin: How She Achieved 50x Sales Growth in 8 Years and Became the Category Leader

After Uniqlo, IKEA stole the spotlight, and the erotic atmosphere of the fitting room filled the home store. In public places where it may be discovered at any time, the unknown uneasiness can especially stimulate the audience's imagination hormones. Although IKEA absent-minded denial of the incident in Beijing, trying to suppress the spread of the incident with the definition of second-tier cities, and claiming that it is by no means hype and has called the police, once the Internet hotspots are formed, they have their own detonation rules.

The direct train is a tool for attracting traffic, and spending money is inevitable. The unit price of the baby is low, which is obviously a loss-making matter. It is normal for sellers of such stores to have such concerns. But the editor told the shopkeepers that such a store can actually try driving a direct train. Next, the editor will share with the shopkeepers the cases of their own operation.

Alibaba summarizes the four major trends in the new retail era as: "consumption is entertainment, global integration of buying and selling, omni-channel integration of online and offline, and building highly personalized consumption scenarios for big data." It sounds very tall and elegant. It seems that only wealthy merchants and brand owners can play with it, but the opportunity lies there, it depends on whether you can see it or not.