Behind the big promotion: JD.com forces merchants to promote Tmall to ask merchants to take sides?
Behind a jubilant "6.18" feast, there is the sword and shadow of competition among peers. On June 6, some brand merchants posted on Weibo that JD platform forced merchants to promote, forced brands into the venue during the "6.18" period, and locked in inventory operations. The news caused an uproar, but then another online media broke the news that JD.com was besieged by merchants this time, and behind it was the old rival Tmall asking merchants to "choose 1 2". Faced with the right and wrong of public opinion, brand merchants and consumers who are caught in the middle and do not know the truth have become victims.