How to improve the effect of diamond exhibition delivery?

　　In addition to direct trains, diamond exhibitions can often bring unexpected effects to Taobao stores. Nowadays, when working on Taobao, most people will focus on the direct train and often ignore the importance of drilling and exhibition.

　　Let me tell you first, what is the difference between drilling and direct access?

　　First of all, the express train is displayed passively through previous visitors' search records. The traffic obtained by this passive display is generally more accurate, and it also shows that visitors' shopping purpose is relatively strong. Compared with diamond exhibitions, the display of diamond exhibitions is more proactive. Although the shopping intention is not obvious, it can be used to target the old group of potential customers. If you are a new store, or a growing store, and need to discover new customers and stimulate potential customers, you can choose Diamond Exhibition. In this regard, Diamond Exhibition has unique advantages.

　　So, how to improve the effect of diamond exhibition delivery?

　　The production of creative ideas for diamond exhibitions is very important: diamond exhibitions mainly rely on pictures to attract attention. Once they attract attention, there will be opportunities for the baby to be displayed in front of customers. To attract attention, you must have selling points, and you can grasp these yourself.

　　The location of the drilling exhibition is very important: if you want to obtain accurate flow, it is best to choose a booth related to your own category.

　　The bid should be reasonable: use different bids to test PV, CTR, CPC and other data in the same or extremely similar environments, such as: time period, targeted population, resource location, creative pictures, and use different bids to determine a reasonable bid.

　　We need to consider the targeting of the drilling exhibition crowd: Before choosing which direction, we need to figure out the proportion of new customers, prospects and old customers. Generally speaking, brand-new stores should focus on attracting new customers, mid-level and waist-level merchants should focus on launching potential customers, while large merchants should focus on maintaining old customers. These are all preparations that need to be done before orientation.

　　If you want to do a good job in Taobao, you must not only know how to drive, but also do a good job in diamond exhibitions, which will bring your traffic to a higher level, especially for new stores. Diamond exhibitions are the best channel to bring popularity.

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