What is the real e-commerce operation and what needs to be done

　　Many people have this question: E-commerce operation is very difficult and they have no idea how to do e-commerce operation. So what are the work contents of e-commerce operation? Only by doing this can you be considered a truly powerful e-commerce operation expert.

　　1. What are the daily work contents of e-commerce operations?

　　What exactly does e-commerce operations do? Operation is not a person or a part. To put it simply, operation is like a strategic and coordinated distribution system. Just like the CPU of a computer, perhaps it is the human brain, and what the operation needs to do is to regulate the coordinated locations of customer service, art, promotion, warehouse, pre-sales and after-sales parts.

　　What an operation system includes? I can simply attribute it to five major points:

　　1. Two endpoints: product and customer

　　2. Three key points: traffic (driving), conversion (optimization), user stickiness (marketing).

　　Then, you can understand operations like this, which is used to deal with a process line between upstream products and downstream customers; perhaps it is a data analysis system used to deal with early traffic, mid-term conversion and late user stickiness.

　　2. Either operate others or be operated by others

　　Operation is a position that requires a lot of personal talent and is also very trained. Of course, the way out is just right. Whether you are a new store or a different operation, you must learn common sense in operation. After so many years of work experience, I have found that although many people are in the name of operation, they are frankly speaking, most of their talents are too poor, lacking a systematic and conscientious talent, which is fundamentally a link in the process. Many operators also lack an e-commerce idea and the idea of ​​user needs analysis is very rigid. They are not operating others at all, but being operated by others and led by the nose. This is also a very sad job. Therefore, we have joined hands with many operation experts to share operations with us every night in the group, so that we can build a solemn online store instead of parallel products.

　　3. Some thoughtful work about operation

　　For novices to open stores and beginners to operate, according to their personal thoughts at this stage, their growth path should be: 010.

　　010: The first "0" is the idea of ​​learning first; the second "1" is the job that needs to be learned; the third "0" is the idea of ​​summarizing needs.

　　Why is this structure? Let’s recall it ourselves. Perhaps our friends around us often come to open stores with interest. Many of the products are selected from those around us, thinking that we have advantages. This is somewhat similar to the recently mentioned "localization". Open a store, list products, find traffic, and wait for sale.

　　But is this really the case? Not exactly that. If it were all, it wouldn’t be so many training organizations in our country, and so many small and medium-sized shops participating in the training, they would abandon them after working for one or two months. The first "0":

　　At this stage, when opening a store, from the perspective of thought, you must first have a product. The fundamental process of opening a store is not explained, and it is basic to get started. If you really want to do this job, you will not always keep it abreast of it. First of all: you need to know what you are selling, second: you need to know who you are selling to, and ultimately: you need to know how to promote, and what you are selling: what is your product category? What is your price range? What is your positioning? What is your follow-up promotion method? What are your central strengths? At this stage, the selection of a product can be considered various, but for some experts, products with low competition degree are the best and outstanding. What is a small competition degree = few people do it.

　　If you just do a few products back and forth, and try your best, is it a result? Why, many great masters (except some who like to make single products) may like to find some products that are not many people who work in their own business. It is because of this that no matter what promotion method is used, it has a very fast effect, a very significant effect, and is relatively simpler than that of a major category.

　　How to find such a category? I personally like to use one method:

　　I went to find the product name (first-level keyword) of product A, such as: dates and banzhu

　　How many products matched under a product name? From the data perspective, it can now be said that the competition difficulty of judging a product is satisfied.

　　This is just two simple ones. For example, if we subdivided the product under a large category and then selected the subdivided category, is it available?

　　If you still have questions about e-commerce operations, you can choose to leave us a message online and join our big family together. Doing e-commerce operations is close to you.