#Laogao E-commerce Newsletter#[E-commerce Evening News on May 25]

Evening information: 1688 adjusts the product strength points of the super factory solution; Taobao revises the implementation details for selling counterfeit products & descriptions or quality inconsistent; Douyin e-commerce starts the Compass 618 promotion points challenge; Tmall International adds new product recall management rules to lock in inventory to prevent re-flow into the market; eBay: Products sold to the UKNI region must use the UKNI logo...

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E-commerce newsletter

1. 1688 Adjust the product strength points of the super factory solution

According to May 25, 1688 today issued a notice on the adjustment of product strength points for the super factory solutions. It is understood that 1688 issued the "2022 1688 Consumer Products Spot Product Growth and Upgrade" notice on May 9, 2022, so 1688 will make simultaneous adjustments to the product growth points of digital marketing super factory solutions: from May 25, 2022, users will no longer enjoy product strength points bonus points; before May 24, 2022 (inclusive), users will no longer enjoy product strength points bonus points after the product growth rules are updated. According to the notice, other services that users order Gigafactory Solutions will not be affected. (E-commerce News)

2. Douyin e-commerce starts the Compass 618 promotional points challenge

According to May 25, Douyin E-commerce recently announced the launch of the Compass 618 promotional points challenge, with the event from May 23 to June 19. It is reported that all Douyin e-commerce merchants can participate in the Compass 618 promotion points challenge, and the platform side will publish event information through the Doudian site message, compass message and product interface. Point statistics only count tasks during the activity period, and tasks during inactive time periods do not count points. It is understood that this event aims to help merchants learn how to use data tools to do a big promotion and improve the big promotion performance through Compass 618 combat strategy and big promotion combat calendar tools. (E-commerce News)

3. The overall sales of JD Supermarket Foodie Festival increased by more than 3 times year-on-year

On May 25, the 2022 JD Supermarket Foodie Festival ended a few days ago. The overall sales of JD Supermarket hourly shopping increased by more than 3 times year-on-year, sales of various food and beverage categories increased by more than 3 times year-on-year, and grain and oil categories increased by more than 4 times year-on-year. It is understood that during the 2022 JD Supermarket Foodie Carnival, JD Supermarket Hourly Shopping linked JD Home and more than 34,000 offline stores in nearly 400 cities across the country to provide consumers with instant consumption services. (E-commerce News)

4. In 2021, male users in Xiaohongshu's beauty and makeup field will grow by 60%

According to reports on May 25, relevant data from Xiaohongshu showed that in the first half of 2021, the number of readings of beauty and personal care content by men in Xiaohongshu increased by 46% year-on-year. According to statistics, in 2021, male users in Xiaohongshu's beauty field increased by 60%, and the proportion of male creators increased to 14%. Focusing on the field of skin care, the search keywords of male users of Xiaohongshu show a development trend of efficacy-oriented and subdivided appeals. (E-commerce News)

5. Taobao revises the implementation details of the sale of counterfeit goods and descriptions or quality inconsistent

On May 25, Taobao recently issued a notice that it will optimize and adjust the rules and copywriting of the "Taobao's Implementation Rules on the Selling of Counterfeit Products" and "Taobao's Implementation Rules on the Description or Quality Inconsistent with Implementation Rules". This rule change will officially take effect on May 31, 2022. (E-commerce News)

Internet news

6. Meituan Baking Category Development Report: The year-on-year growth rate of Chinese pastries in 2021 is 124%

On May 25, Meituan's "2022 Baking Category Development Report" was released today. Meituan divides the baking industry into three categories: Chinese pastries, Western desserts and cakes. Data shows that compared with Western desserts, Chinese pastries are obviously more niche categories, but the market growth rate is also the fastest. The year-on-year growth rate of order volume in 2021 was 124%. Meituan data shows that as of March 2022, the growth rate of the number of online stores in cake categories has reached around 10%, and the growth rate has gradually slowed down in the past year. Therefore, in these two sub-baked catering types, brand merchants are about to usher in the stage of stock competition, and the market pure dividend period has passed. (E-commerce News)

7. Ele.me: Catering takeaway orders increased by 30% to 40% year-on-year compared with April

According to the news on May 25, data from the Ele.me platform shows that since May, the number of newly signed catering merchants on the platform has been rising, including Maliuji, long ago mutton skewers and other old catering brands and brand stores. The platform's catering takeaway order price has also increased, with an average price per order rising by 10-15%. In summer, orders for special catering takeaways in hot pot, barbecue, lobster and other categories are also growing rapidly, basically reaching the average daily order volume last summer. (E-commerce News)

Cross-border newsletter

8. eBay: Products sold to the UKNI region must be used

On May 25, eBay recently issued relevant regulations on the need to use the UKNI logo when selling products to the UK. It is understood that the UKNI logo is a new conformity assessment logo that is suitable for goods sold to the UK and subject to mandatory third-party compliance assessment by institutions based in the UK. It is always used with the CE flag. If relevant regulations are violated, eBay will reserve the right to take restrictive measures on illegal publication and account listing, including but not limited to publication and removal and account restrictions. (E-commerce News)

9. Tmall International’s new product recall management rules require locking inventory to prevent re-flow into the market

According to May 25, Tmall International recently announced that it will add new rules to the "Tmall International Product Recall Management Rules". This change will officially take effect on May 30, 2022. According to the rules, recalled products refer to unreasonable and dangerous goods that generally endanger personal and property safety in the same batch, model or category due to design, manufacturing, warning, etc. Products that fail to eliminate defects shall not be sold again. (E-commerce News)

10. Dunhuang Net Makeup Category is open to access

On May 25, Dunhuang.com recently issued a notice saying that the platform has adjusted the access rules for the makeup category in the "Health and Beauty Access Category Rules". Specifically, in order to improve the richness of cosmetic products and promote the development of cosmetics, the access to cosmetics will be liberalized from May 20 to December 20, 2022. Starting from December 21, 2022, the platform will resume the access qualification requirements, and sellers who enter the makeup category during the period of access liberalization must submit the access qualification requirements in accordance with the access qualification requirements before December 31, 2022. If the application is not submitted within the deadline, the operation authority of the makeup category will be closed. The amendment to the rules will come into effect on May 30, 2022. (E-commerce News)