#Laogao E-commerce Newsletter#[E-commerce Morning News on July 2]

      Morning news : During the 618 Shopping Festival, domestic iPhone sales increased by 16% year-on-year; Suning Supermarket’s most popular products among candidates: snacks, wines, and fresh food ranked among the top three; Benlai Life Network launched the "717 Fresh Fresh Carnival" event; Cross-border Communication plans to repurchase no more than 83.36 million shares of the company’s shares yet; cross-border e-commerce service provider SCI Ecommerce completed approximately 440 million yuan in C+ round financing...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Domestic iPhone sales increased by 16% year-on-year during the 618 Shopping Festival

      According to July 2, as Apple participated in the 618 online shopping festival, Chinese iPhone sales increased by 16% year-on-year last month. It is reported that Apple chose to participate in the 618 promotion for the first time last year and was very satisfied with the results and participated again this year. According to a research report by Counterpoint, Apple's sales increased by 16% year-on-year during this period, mainly driven by strong promotional discounts, and Chinese e-commerce platforms sold iPhone 12 at discounts of more than 1,000 yuan. Data research firm Counterpoint Research recently stated that more than 100 million iPhone 12 series have been sold, becoming the most popular product after the iPhone 6. (E-commerce News)

2. Suning Supermarket’s most popular products are among the candidates: snacks, wine and fresh food are among the top three

      According to July 1, after the college entrance examination, Suning Supermarket released the consumption data of candidates. Data shows that from June 9 to 29, among the most popular products of Suning Supermarket, snacks, alcohol and fresh food, were firmly ranked among the top three. In terms of snacks, potato chips, nuts and chocolate have become the favorite products of candidates. In addition to snacks, the sales of some small hunger-fill breads that can be used as staple foods have also increased significantly. During this period, Suning Supermarket's instant noodles, self-heated hot pot and other convenient and fast foods increased by 167% month-on-month. (E-commerce News)

3. Benlai Life Network launches the "717 Fresh Fresh Carnival" event

      On July 1, the 9th anniversary store celebration promotion of Benlai Life Network has been fully launched, and the "717 Fresh Fresh Carnival" event covers the entire month of July. From July 1 to July 8, the "50% discount" discount storm will be launched first, and the "Peak Full Discount" event will be held from July 15 to July 19. In addition to "national home-cooked cuisine", during the first day of the 717 Fresh Carnival on Bonai Life Network, the theme of "Crowdfunding Chartered Flights and Ten Thousand People Group" launched a super low-price pre-sale of red cherries in Northwest United States. (E-commerce News)

4. Evaluation blogger Wang Ziru joined Gree Electric and is responsible for literary and live broadcast business

      On July 2, Wang Ziru, founder of ZEALER (Zaile Network Technology), and evaluation blogger, joined Gree Electric Appliances and served as vice president. It is reported that Wang Ziru is affiliated to the President's Office's Cultural Training Communication Center, mainly responsible for the "Wenchuan and Live Broadcast" business, and is currently working in Gree. Previously, Wang Ziru had many live broadcast cooperation with Dong Mingzhu, Chairman and President of Gree Electric Appliances. On May 15, 2020, the tenth anniversary of Gree brand's entry into JD.com, Dong Mingzhu and Wang Ziru joined forces to broadcast live, with sales value reaching 703 million yuan that day. (Yibang Power)

Cross-border newsletter

5. Baidu's "100%" store will automatically join the insurance

      According to reports on July 2, Baidu's Japanese legal person will strengthen its cross-border e-commerce business to sell Japanese products to China, and will cooperate with Japan's Sumitomo Mitsui Maritime Fire Insurance Company to compensate Japanese stores for losses in China's lawsuits and damage to goods. Baidu will establish a mechanism for all stores to automatically join the insurance, which can lower the threshold for opening stores for Japanese small and medium-sized enterprises. It is reported that Baidu opened a cross-border e-commerce website specifically for Japanese products in August 2020, mainly engaged in products such as handicrafts and food that have high unit prices and have not yet been circulated in China. As of the end of February 2021, about 150 brands have opened stores on the website. (E-commerce News)

6. Cross-border Communication plans to repurchase no more than 83.36 million shares of the company.

      On July 1, Cross-border Tongbao E-Commerce Co., Ltd. issued an announcement that the 46th meeting of the 46th Board of Directors and the 4th extraordinary general meeting of shareholders in 2021 reviewed and passed the "Proposal on the Plan for Repurchasing the Company's Shares". In order to protect the company's value and shareholders' rights, the company plans to use its own funds to repurchase the company's shares at no more than RMB 2.88 per share (including) through centralized bidding trading through the Shenzhen Stock Exchange trading system. The total number of shares repurchased this time shall not be less than 41.68 million shares, and shall not exceed 83.36 million shares. The specific number shall be subject to the actual number of repurchased at the end of the repurchase period. As of June 30, 2021, the company has not repurchased its shares yet. (E-commerce News)

7. Cross-border e-commerce service provider SCI Ecommerce completed approximately RMB 440 million in C+ round financing

      July 2 news, recently, Singapore-based cross-border e-commerce operation service provider "SCI Ecommerce" completed a C+ round of financing with a financing scale of 88 million Singapore dollars (approximately RMB 440 million). This round of financing was led by Singapore's private equity institution Asia Partners, and the investment fund EDBI, which is affiliated to the Singapore Economic Development Bureau, as well as well-known private equity fund FIC and other institutions. According to official reports, the newly raised funds will be mainly used for market expansion and technology research and development. (36Kr)

8. Amazon will establish a new R&D center in Helsinki, Finland

      July 1 news, according to Sina Technology, Amazon announced today that it will establish a new R&D center in Helsinki, Finland to develop new technologies specifically for Amazon Scout delivery robots. Amazon Scout is an all-electric automatic delivery robot from Amazon and is currently being tested in four regions in the United States. (E-commerce News)

Internet news

9. Beauty brand INTO YOU received 30 million yuan angel round financing

      July 2nd news, recently, beauty brand INTO YOU announced that it would complete a angel round of RMB 30 million in the first quarter of 2021, with investors including Fuxing Ruizheng Capital and Jinshajiang Venture Capital. This round of financing will be mainly used for channel expansion, including deepening the e-commerce platform, trying to make breakthroughs in offline channels, and exploring overseas channels.

It is reported that INTO YOU was established in 2020. It is a beauty brand focusing on matte makeup effects. Its lip products sold more than 35 million yuan during the 618 period in 2021, and its total sales in the first quarter of 2021 were nearly 100 million yuan. (Yibang Power)

10. BOSS Direct Recruitment: The number of camping-related jobs and salary increases in the first half of 2021

      According to the news on July 1, according to the recruitment data of relevant positions on the BOSS direct recruitment platform, the demand for talents in camp-related industries has gradually increased. In the first half of 2021, the number of positions and salary levels such as camping-related activity planning, product research and development, outdoor team leaders, and camp managers showed an increasing trend. Among them, job salaries in cities such as Chongqing, Wuhan, and Wuxi have increased significantly, and the cities with the largest salary increases include Hangzhou, Xiamen, Suzhou, etc. Public data shows that in the first half of this year, there were 6,941 new campsite-related enterprises nationwide, an increase of 286.5% year-on-year. (E-commerce News)