Taobao has good products to adjust content to experts

　　With the increasing prosperity of Alibaba's wireless content ecosystem, more and more friends join the Argent Team and hope to establish a "marriage" with Youhao Products. This year, Taobao Youhaocai will make major adjustments to the process and method of the expert producing content. The purpose of this adjustment is to enable more high-quality experts to participate in the co-construction of good content more quickly.

　　See the following for specific adjustments, special statement: If you do not agree to this adjustment, you should immediately stop the subsequent operations and stop using the content display service provided by Youhaohuo Channel. At the same time, you should send a written notice to taobaodaren@service.taobao.com. The expert platform will stop your authority to submit articles to Youhaohuo Channel after receiving the notice; if you continue to use it, you will be deemed to agree to and accept the content of this adjustment.

　　This Taobao has good product adjustments involving the following changes:

　　1. Cancel the fixed list mechanism and open the submission authority: As long as the identity of an expert meets the threshold requirements, he can directly submit the article without manual review. After submission, the product selection and content will be reviewed and compared with online appearance effects. Content with better data will be hired and can appear for a long time. Otherwise, the content will be returned. If the number of reviews fails or the number of downgraded reaches a certain proportion, the expert's submission authority will be frozen for a period of time. See the figure below for the specific process:

　　2. Content & product selection principle: For content and products stored in the database, the platform will rematch the relationship based on various data indicators. The core purpose is: high-quality content + high-quality products. That is: if a certain content copy is good and the corresponding product data is average, the algorithm will filter it from the library, sort the same products sold in other stores, and prioritize the matching of products with better data, so as to change the product links originally guided by the content. See the figure below for specific changes:

　　To apply for the channel, please go to the expert backend - channel application. If you meet the identity conditions, you can click to apply.

　　This time, Taobao has good products to adjust FQA:

　　Q: How to define high-quality content and high-quality products?

　　Answer: High-quality content: clear copywriting, in-depth exploration of products, professional introduction and comments highlight the professional content, high-end consumer power users have good reading completeness and click conversion.

　　High-quality products: data such as products, store DSR, service scores, etc. perform better.

　　Q: If the content and the product are rematched, how should the commission be settled?

　　Answer: The commission is settled based on the newly matched products and content, that is: when the user clicks on the content, which expert the content comes from, which store’s products are matched, and the commission settlement after the final transaction is completed between the corresponding two.

　　Q: After the new submission process is launched, will the original [single products] and [new single products] entrances be offline immediately?

　　Answer: After the upgrade, the backend will open a new submission portal for the new process, and will be trial-run for 1-1.5 months. During this period, the original [Single Product] and [New Single Product] two portals will be parallel for a period of time. Old experts with their permissions can choose to try submissions in the new portal, or continue to contribute in the old portal. After the trial period is over, the [Single Products] and [New Single Products] submission portals will be closed, and all experts will contribute in the new portal.

　　Q: After the new submission process is launched, if the previous veterans meet the conditions and do not obtain submission permissions, how should the previous historical content be handled? Will the commission continue to be settled?

　　Answer: After the new process is officially implemented, if the expert’s submission authority changes and he cannot contribute, the previous content and commission will not be affected. When the content is valid, the commission will still be paid normally.

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