Know the rules for access to Taobao mobile phone and tablet computer industries

Dear sellers:

In order to better standardize the market management of Taobao's mobile phone and tablet computer industries, and maintain the daily operation order of Taobao's mobile phone and tablet computer industries. Better protect the business rights and interests of high-quality sellers of market mobile phones and tablets, and at the same time improve consumers' shopping experience of market mobile phones and tablets, and implement this industry standard for market mobile phones and tablets.

1. Industry involved: This industry standard applies to Taobao mobile phone and tablet computer industries

2. Industry access standards

On the premise of meeting the basic store opening, Taobao sellers must meet at least one of the following before they can publish products for mobile phones and tablets:

1. Join the consumer protection service and the deposit is ≥50,000;

2. Comply with product qualification certification, that is, the seller is a corporate store , and is a brand owned or the product has obtained brand authorization (hereinafter referred to as "corporate store + brand authorization").

①Transportation channel 1: The deposit amount is increased to 50,000 or above based on the category basic deposit. The specific steps are as follows: The entrance to pay the deposit

②Transportation channel 2: Meet the conditions for enterprise store + brand authorization at the same time , the basic deposit of the category remains unchanged, steps:

• How to open a corporate store and upgrade existing store:

https://service.taobao.com/support/seller/knowledge-6532878.htm?spm=a1z10.1-c.0.0.dAdHt8&_pvf=sellerSearch

• Brand authorization certification method:

Category 1, brand authorization qualification standards:

1.1. Brand authorization standards: domestic mobile phone and tablet brands (level 1-2 authorization), international mobile phone and tablet brands (level 1-3 authorization)

1.2. Proof of trademark authorization (authorization link proof documents, such as trademark authorization letters related to level one to level two, level two to level three), authorization content requirements:

a) The authorized store Wangwang ID (if it is a corporate store, the company name of the store is also OK);

b) Authorization start and end date;

c) Brand company name and official seal (red seal);

Category 2, brand self-operated qualification standards:

2.1. A color scanned copy of the trademark registration certificate or trademark registration application acceptance notice issued by the State Administration of Trademark (if any change, transfer, or renewal has been handled, please provide the change, transfer renewal certificate or acceptance notice issued by the State Administration of Trademark). The trademark holder must be consistent with the store certified enterprise. If it is inconsistent, the corresponding relationship certificate must be presented;

2.2. If a third party is designated to open a direct store for the brand, relevant supporting documents for the brand's direct sales authorization must be submitted.

4. Effective time:

This announcement was made public notice on September 20, 2016 and officially came into effect on October 9, 2016.

Note: Please prepare relevant access information such as corporate store, brand authorization and other companies in advance to ensure that the rules are successfully completed before they are launched.

Please check the FAQ update for related questions

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