#Laogao E-commerce Newsletter# [E-commerce Evening News on December 31]

E-commerce information: Kuaishou e-commerce: The delivery time for lightning shopping is 48 hours after payment; Pinduoduo announced the resignation of the company's vice president of finance Ma Jing; Dingdong Maicai: It is expected that more than 200,000 hot pot bottoms in 2022 will be sold in a single day; AliExpress: The demand for grocery products soared 16 times in December; AliExpress will enable the buyer to place orders to purchase cross-border goods to ship to France...

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E-commerce newsletter

1. Meituan’s New Year’s Day Insights: Online catering customers over 50 years old increased by 52% year-on-year

On December 31, Meituan Data released its 2022 New Year's Day "food" insight. Among them, hot pot has topped the list of New Year’s Day keyword searches for two consecutive years. The report shows that the number of online catering consumption increased year by year on New Year's Day, among which the elderly over 50 years old grew the fastest, with a year-on-year growth rate of 52%. Among the orders before 5:00 New Year's Day, young people under the age of 25 contributed about 40%, while consumers over 30 increased by about 50% year-on-year at 0-1, and the number of catering orders after 21:00 doubled year-on-year. (E-commerce News)

2. Kuaishou e-commerce: The delivery time for lightning shopping products is 48 hours after payment

According to December 31, Kuaishou E-commerce today issued a supplementary notice on clarifying the delivery time limit for lightning shopping products. The notice stated that according to Article 2.4.1 of the "Kuaishou Store Shipping Management Rules": If the merchant does not set the shipping time, the default shipping time is 48 hours. In order to facilitate merchants/experts and consumers to understand the delivery time requirements of Lightning Shopping products, the platform will display the delivery time of Lightning Shopping products on the page. The display will be implemented from January 7, 2022. (E-commerce News)

3. Dingdong Maicai: It is expected that more than 200,000 hot pot bottoms will be sold in a single day in 2022.

According to December 31, Dingdong Maicai recently released a 2021-2022 New Year's Eve consumption trend forecast report. At the same time, the popularity of Internet celebrity wines such as hot red wine and craft beer has also continued to the online market, and sales are expected to increase by about 200% during the New Year's Day. Dingdong Maicai big data predicts that New Year’s Flowers will also usher in an online sales explosion during the New Year’s Day. Tulips, Fire Dragon Balls, Iranian imported red Ruimu, as well as long-headed gold lily, red red, holly, dahlia and other flowers, due to their bright colors, sales growth is expected to be more than 10 percentage points higher than other cool color bouquets. (E-commerce News)

4. Pinduoduo announces the resignation of Ma Jing, the company's vice president of finance.

On December 31, Pinduoduo announced that the company's vice president of finance, Ma Jing, resigned due to personal reasons, and his position will be taken over by Liu Jun. This is also the second time that Pinduoduo has changed its position as a vice president of finance in the past three years. Ma Jing joined Pinduoduo as Vice President of Finance in July 2020, replacing Xu Yan, who had worked at Baidu and Alibaba. Liu Jun, who has been the financial director of Pinduoduo since 2017, has previously served as the financial director of Xiaohongshu.com and the deputy financial director of Lanting Jishi. (E-commerce News)

Internet news

5. Youzan's 24-hour online shelf is renamed "Mini Program Order Treasure"

On December 31, Youzan New Retail announced that in order to help users better understand the products, as a "24-hour online shelf" tool that carries the ability of self-pickup and takeaway transactions in the same city, it has been officially renamed "Mini Program Order Treasure". Order ordering treasure is suitable for three major scenarios: private domain customers ordering, pick-up/takeout/diding in, scanning the code to order in the store, providing standard ordering pages and custom decoration functions. In addition, the clerk does not need to operate the delivery, and the customer picks up the goods to the store with the pickup number, which is simple; the delivery price is supported for displaying takeout; the order is scan the code and ordering to support dine-in and switch takeout and automatically calculate the packaging fee. (E-commerce News)

6. Ctrip Group rose nearly 7%, local consumption is expected to benefit during New Year's Day

According to Ctrip data, since December, among the orders for traveling during this New Year's Day holiday this year, intra-provincial travel and surrounding tours account for more than 50%. Since December, the booking volume of theme parks, hot springs and ski resorts for New Year's Day holidays has been relatively popular, with an increase of 94%, 86% and 40% year-on-year in 2020 respectively. Benefiting from the consumption trend of local travel/surround travel, Ctrip data shows that as of December 22, the number of pre-orders for food package products during the New Year's Day increased by 237% year-on-year compared with 2020. (E-commerce News)

Cross-border newsletter

7. General Administration of Customs reported that 55 of the 562 batches of cross-border e-commerce imported consumer goods were unqualified

On December 31, the General Administration of Customs announced the 2021 cross-border e-commerce imported consumer goods quality and safety risk monitoring results on the 31st. Among the 562 batches of consumer goods inspected, 55 batches do not meet the relevant quality and safety requirements in my country's product standards, and the risk discovery rate is 9.79%. In this special monitoring, the General Administration of Customs organized 19 directly affiliated customs across the country to conduct monitoring simultaneously, and the monitoring targets include 13 categories of cross-border e-commerce imported consumer goods such as clothing, infant products, toothbrushes, and household appliances. Among them, 11 batches of random inspection products, including infant clothing, have a quality and safety risk level assessed as high risk or medium-to-high risk. (E-commerce News)

8. AliExpress: demand for grocery products soared 16 times in December

According to the Russian News Agency, recently, AliExpress and ResearchMe surveyed the Russian favorite New Year gifts to buy and analyzed the purchase trends from December 1 to 25. The survey shows that 39% of respondents chose candy as New Year gifts this year; followed by souvenirs, and one-quarter (25%) of respondents would choose to give them to friends and family; 23% of respondents said they would prefer to give away home and kitchen supplies; and a small number of people (2%) chose to give away travel tickets. (E-commerce News)

9. Amazon may acquire Mercadona, the third largest supermarket chain in Spain

According to foreign media reports, Amazon is seeking to acquire Mercadona, the third largest supermarket chain in Spain, to accelerate the expansion of European markets.

Amazon has long been reporting that for its long-term observation of the performance of European supermarket chains, preparing for its acquisition plans, and Europe is one of its most important markets to achieve its global expansion goals.

It is understood that Mercadona has more than 40 million customers in Spain and has a very good reputation. Mercadona is committed to providing consumers with low-priced and excellent quality products, and does not pursue selling big brands of products. It is also sufficient in terms of product supply, and the goods are shipped directly from the production site to the store.

According to reports, Amazon will acquire 51% of Mercadona's shares this time. If the acquisition is completed, it will occupy 25% of the Spanish e-commerce market and become the "leader". (E-commerce News)

10. AliExpress will enable the function of buying orders to purchase cross-border goods to France

On December 30, AliExpress issued an announcement stating that according to the French VAT Law, e-commerce platforms need to collect and pay import value-added tax (VAT) on orders sold to French consumers with goods worth more than 150 euros.

The AliExpress platform plans to start from January 6, 2022, French time (originally scheduled for January 1, 2022, but considering that more time is reserved for sellers to prepare during the New Year's Day holiday, it is a function that supports buyers to place orders and purchase cross-border shipments to France and the value of single products is greater than 150 euros.

It is reported that for sellers, the value of a single product exceeds 150 euros, and the goods that are intended to be sold to France across borders (shipped from outside the EU, such as China) will be affected. . (E-commerce News)