On August 30, 2024, the second phase of the Entrepreneur Growth Camp organized by Laogao E-commerce Circle was successfully held. The event was themed "Leadership and Enterprise Evolution" and attracted the enthusiastic participation of many entrepreneurs in the e-commerce industry.
Under the current market economy environment, the e-commerce industry is in profound changes. Dynamic changes in the global economy have caused market demand to fluctuate, and consumers' shopping habits are constantly evolving. E-commerce companies not only need to cope with fierce domestic competition, but also make their mark in the international market and face unprecedented challenges and opportunities.
From the perspective of the domestic market, competition in the e-commerce field has shown a fierce trend. New e-commerce platforms are emerging, and traditional companies are accelerating their digital transformation and joining the e-commerce war. Consumers' pursuit of product quality, service experience and personalized needs is increasing, which requires e-commerce companies to continuously innovate their business models and improve product quality and service levels. At the same time, traffic costs are rising and it is becoming more difficult to acquire customers. How to achieve continuous growth in business under limited resources has become a problem that e-commerce business owners need to solve.
In the international market, although cross-border e-commerce has broad prospects, it also faces many challenges such as trade barriers, logistics and distribution, and cultural differences. E-commerce companies need to have strong leadership and efficient organizational capabilities in order to gain a foothold in a complex and changeable international environment.
It is in this context that Laogao e-commerce circle has carefully planned the second phase of the Entrepreneur Growth Camp held with the theme of "Leadership and Enterprise Evolution", hoping to help members solve four core issues: promoting business development, improving management efficiency, strengthening leadership, and promoting the implementation of the strategy. For e-commerce business owners, this is not only an opportunity for learning and communication, but also the key to finding breakthroughs in fierce market competition.
This event invited Cong Longfeng, a management scholar and organizational management expert, to serve as sharing guests. Teacher Cong Longfeng is the author of "Logistics of Organization" and "Self-Awareness". He has served as chief management scientist of Hejun Business School and dean of Hejun Management Research Institute. He is a Ph.D. in management at Nankai University. He has long served as the founder and organization consultant of leading industries such as Debang Express, Transsion Holdings, Xijiade, Naixue's Tea, Xibei, Huize Insurance, Chaocheng Jewelry, Watson Biology, and other shareholders of Xibei Catering Group and Banu Hotpot. Its rich experience and deep professional knowledge have brought valuable inspiration to e-commerce business owners.
In the morning course, Teacher Cong Longfeng started from a professional perspective and explained in depth how to make the company a real organization, and brought improvements to the entrepreneurs present at the same time. Teacher Cong Longfeng deeply reveals the challenge of decision-making, that is, balancing the desire to win with the fear of failure, and how to find a balance between insight and patience. He further elaborated on the true meaning of leadership, emphasizing that true leadership is not just about personal charisma or PR skills, but leads teams and businesses toward success through consistent behavior, reliable performance and trust-based influence. These perspectives show entrepreneurs how to make informed decisions and effectively exert leadership in a complex and changing business environment.
In the afternoon course, Teacher Cong Longfeng started from a practical perspective and combined with a variety of brand cases to explain in-depth the essence of organizational management and how to organize and team well. Teacher Cong Longfeng shared many wonderful quotes, including "In the context of the stock economy era, create differences and connect them, so that competitiveness is strong enough", "The reason why successful strategic positioning can bring profits is that the internal operation structure of the business model is logically self-consistent", "'I like it, I am good at it, I think it is meaningful, that is your genius field", etc., which have brought entrepreneurs' thinking improvement and inspiration.
During the interactive session, the students on the scene asked positive questions. Teacher Cong answered everyone's questions in detail and patiently, and shared his experience and profound insights on corporate management with everyone. This event not only provides e-commerce companies with new perspectives and new methods for transformation and upgrading, but also enhances entrepreneurs' understanding of the importance of organizational management and leadership, builds an industry exchange platform, and promotes resource sharing and win-win cooperation.
Laogao E-commerce Circle was founded in 2010 and was founded by Laogao, the pioneer of the e-commerce circle. It has always adhered to the mission of "helping e-commerce success", connected with accurate personal resources for e-commerce business owners, promoted the exchange of online and offline experiences of e-commerce, integrated the official resources of various e-commerce platforms, shared first-hand information of e-commerce, and met the development needs of e-commerce people. It owns the core product of the "Golden Crown Club" and is a billion-level e-commerce entrepreneurs' connection circle with unified values (sincere, affection, righteousness, and altruism). The club currently has nearly 200 members, and their annual sales are all over 100 million, of which 40% of members with annual sales of more than 1 billion and 10% of members with annual sales of more than 5 billion. Every member has been screened by Lao Gao’s personal interview. They are a group of rigorously reviewed e-commerce entrepreneurs and elites who have achieved remarkable achievements in the e-commerce field.
The future development of the e-commerce industry requires the self-evolution and organizational innovation of every entrepreneur. The successful holding of the second phase of the Entrepreneur Growth Camp has injected new vitality into the e-commerce industry and provided strong support for enterprises to break through the growth bottleneck.
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