At a time when the competition in the e-commerce market is becoming increasingly fierce, how to achieve a counter-trend rise in brands and traffic has become the focus of many e-commerce bosses. Recently, the Golden Crown Club carefully prepared an exclusive study tour for a famous company with the theme of "A piece of facial mask, how to witness the rise of domestic products · Fuerjia's new marketing special session", leading members to the "first stock of medical dressings" - Fuerjia, and jointly discuss the way to break the circle of brands.
Jinguan Club, as the leading domestic e-commerce entrepreneur’s network of 100 million yuan, is always committed to providing members with high-quality learning and growth opportunities. Through a series of study tours by famous enterprises, Jinguan Club led members to visit leading enterprises in various industries, learn from successful experiences, broaden their horizons, enhance their awareness, and promote resource sharing and win-win cooperation.
On September 11, members of the Jinguan Club gathered in Harbin, Heilongjiang to visit Fuerjia Company. As a leading enterprise in the medical dressing industry, Fuerjia has been awarded the reputation of "The Light of the Country". In recent years, with the integration of vertical industrial chains and technological innovation, Fuerjia has led the market trend for many years and has become a leader in the industry. During this study tour, members saw the mystery of Fuerja and learned the secret of his brand breaking the circle.
In this event, Sun Na, general manager of Fuerjia and Leng Shan, deputy general manager of Fuerjia's Shanghai subsidiary, shared Fuerjia's marketing experience with members of Jinguan Club on the spot, providing members with a full audio-visual feast full of practical information. In addition, Zhen Miao, a well-known media person known as a "marketing genius", also attended the event and shared his experience of the billion-level fan matrix and 127 hot search events. Members took this opportunity to communicate face to face with industry celebrities and discuss the future development of the e-commerce market.
During the sharing session, Zhen Miao brought a special sharing on "How to use topic marketing to create a hundred times of traffic" to the e-commerce brothers on the scene, revealing the core essence of traffic control. It also proposed the topic marketing strategy of "taking advantage of the trend - taking advantage of the trend - borrowing the ship", emphasizing the establishment of a healthy brand topic constitution through precise brand positioning and innovative marketing methods, and realize the integration of advertising, public relations, marketing and sales. His sharing shows members how to use topics to create traffic leverage and achieve brand exposure and sales improvement under platform changes and cost pressure.
Mr. Sun Na and Mr. Leng Shan deeply analyzed Fuerjia’s brand password from multiple angles such as product strength, brand strength, and marketing strength. During the sharing session, Sun Na analyzed in detail how Fuerjia built a solid brand foundation from "planting grass" to "planting trees", emphasizing the importance of hot spot capture, brand integration, and scientific research and innovation. From the perspective of brand-consumer relationship, Lengshan shared how Fuerjia built in-depth emotional links with consumers through a strategy of keeping up with hot topics and people-oriented to enhance brand loyalty.
During the interactive Q&A session, members raised their questions in e-commerce operations, and the two guests gave practical and specific suggestions on issues concerning e-commerce companies such as balance between large and new products, quality assurance, homogeneous competition response, and channel construction. They emphasized that companies should be clear about their shortcomings and make targeted improvements, while pursuing excellence in product quality and responding to homogeneous competition in differentiation.
Members highly praised the Fuerjia study tour event held by the Golden Crown Club and said they had gained a lot. They believe that this event not only gave them an in-depth understanding of the success of the Fuerjia brand, but also met many like-minded e-commerce colleagues, laying the foundation for future cooperation. Members said that through this event, they have a deeper understanding of how to build a strong brand and how to use marketing strategies to achieve counter-trend growth. They look forward to the Golden Crown Club holding more similar high-quality activities to continue to provide members with a platform for learning and growth.
In the history of famous enterprise study tours of Jinguan Club, members have visited well-known companies such as Jack Co., Ltd., Good Child Group, Yalu Group, Maoren Group, Zihaiguo, Genji Muyu, Inman, C Ka. Every study tour is a collision of ideas and exchange of experience. This study tour of Fuerjia once again brought new inspiration to members and helped them move forward steadily in the e-commerce industry.
The successful holding of the Golden Crown Club's Fuerjia study tour not only provides e-commerce entrepreneurs with valuable experience sharing, but also finds new growth points in the fierce market competition. Jinguan Club will continue to work with more famous companies to provide members with more opportunities for learning and growth.
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