With the continuous advancement of globalization, cross-border e-commerce has become one of the important ways for enterprises from various countries to expand their international markets. Against this background, Laogao Cross-border E-commerce Club, a subsidiary of Laogao E-commerce Circle, organized member entrepreneurs to fly to Indonesia, the fourth largest populous country in the world, to explore the theme of "cross-border overseas travel, global layout", and jointly seek new business opportunities and development paths for cross-border e-commerce.
As an ASEAN member state, Indonesia has frequent trade exchanges with China, and its e-commerce market has developed rapidly in recent years. According to data, Indonesia's trade volume with China reached US$149.09 billion in 2022, an increase of 19.8% year-on-year, showing huge market potential. Driven by the "Belt and Road" initiative, Indonesia's e-commerce sales continued to grow, reaching US$68.54 billion in 2023, with a growth rate of 22.46%. These data show that the Indonesian market has become one of the hot spots for global cross-border e-commerce companies.
Therefore, Laogao Cross-border E-commerce Club decided to lead members to Indonesia to gain an in-depth understanding of the local market situation, seek cooperation opportunities, and expand business boundaries. This event aims to provide members with opportunities for field visits, allowing them to directly feel and understand the potential and characteristics of the Indonesian market, and formulate more accurate strategies for the future development of cross-border e-commerce business.
TikTok and Shopee Indonesian headquarters explore the new market opportunities
Members of Laogao Cross-border E-commerce Club were invited to visit TikTok and Shopee's headquarters in Indonesia, and had in-depth exchanges with the official teams of the two major platforms, discussing their business strategies and future development potential in the Indonesian market.
At Tik Tok Indonesia headquarters, members gained an in-depth understanding of the platform's operating model and strategy in the Indonesian market. Tik Tok efficiently links users through short videos, live broadcasts, windows, malls and other forms, demonstrating its wide influence in the Indonesian market. The platform has successfully attracted about 110 million users, of which 92% use Android systems, and the user base is mainly young people aged 18 to 34. In addition, the beauty and skin care category occupies half of the fast-moving consumer goods category and continues to grow at a rate of 15%. In the personal care and health field, personal care products dominate, and health products also show strong growth. Although cross-border business has not yet been launched, the activity of the Indonesian market indicates huge business opportunities.
At the Shopee Indonesia headquarters, the official team introduced the platform's unique advantages and strategic layout in the Indonesian market to members, and conducted data and case analysis on the sales of product categories that members pay attention to, allowing members to more intuitively understand the market potential and development trends of various purposes. Through one-on-one answering sessions, members are able to solve their business questions in a targeted manner, enhancing their confidence in future development.
Share the brand successfully overseas: Jet Commerce and MAKUKU reveal the way to the Indonesian market
In addition to visiting e-commerce platforms, members also had in-depth exchanges with successful overseas brands. Jet Commerce and MAKUKU respectively shared their development experience and strategies in the Indonesian market, providing members with valuable market inspiration.
Since its establishment in 2017, Jet Commerce has successfully launched its own brand Gaabor with its unique dual-wheel drive model of "private brand + brand operation", focusing on small household appliance categories, and achieved sales of more than 200 million yuan in just one year, becoming a leader in the Southeast Asian market. By the end of 2022, Gaabor's cumulative order volume exceeded 1.82 million units, with sales exceeding 230 million yuan, firmly ranking first in the multi-platform category in Southeast Asia. The CEO of the group shared the characteristics of the Indonesian e-commerce market, emphasized the younger population structure, the unbalanced development of network infrastructure, and the different market positioning of various e-commerce platforms, providing members with valuable market insights.
MAKUKU, founded in 2020, quickly became a well-known brand in the Indonesian market with its new DTC retail model. Its comprehensive marketing channels and in-depth consumer interaction strategies have won a large market share, and it accounts for about 25% of the market share in the light, becoming a rising star in the local market. The sales leader of MAKUKU shared how the brand can take advantage of the supply chain advantages and the promotion strategy combined with online and offline to overcome challenges such as localized quota restrictions and achieve rapid growth of the brand.
Deepen Indonesia's market insights: The Indonesian Chinese Chamber of Commerce Analyzes the opportunities and challenges of e-commerce
Laogao Cross-border E-commerce Club is honored to invite the members of the Indonesian Chinese Chamber of Commerce Association to have an in-depth exchange with the club members. Focusing on the current situation and prospects of the Indonesian e-commerce market, it provides valuable first-hand information for the cross-border e-commerce business of Chinese-funded enterprises.
During the exchange, members obtained information about the most popular product categories in the Indonesian market, which is of great significance to their planning for future e-commerce strategies. The directors also explained in detail the regulations required to establish a company in Indonesia and foreign investment policies to help members better understand local business regulations and market environment. In addition, in-depth discussions were conducted on the shopping habits of Indonesian consumers, which helped members customize more effective marketing strategies.
The discussion also involves the growth trend of the Indonesian e-commerce market, as well as the gradual decline of the traditional offline market and the booming online market, which shows that cross-border e-commerce has huge growth space in Indonesia. The directors also shared data on the number of newborns in Indonesia each year, indicating a broad prospect for the market.
Laogao Cross-border E-commerce Club: Explore the Indonesian market and help the development of global cross-border e-commerce
Through this event, members of Laogao Cross-border E-commerce Club gained an in-depth understanding of the current development status and potential of the Indonesian e-commerce market, providing members with rich opportunities for field visits. In exchanges with well-known e-commerce platforms such as TikTok and Shopee, members not only learned about the platform's business model and strategy in the Indonesian market, but also discussed the market potential and development trends of various purposes. Through in-depth exchanges with successful overseas brands such as Jet Commerce and MAKUKU, members have gained rich market experience and strategic thinking, providing an important reference for future business development. At the same time, in-depth exchanges with the Indonesian Chinese Chamber of Commerce Association also provided members with important information on policies and regulations, consumption habits and growth trends in the Indonesian market.
Members said that the event not only expanded their understanding of the Indonesian market, but also enhanced their confidence in cross-border e-commerce business. They believe that the practical experience and market insights obtained from the event will play a positive role in promoting future business layout and development strategies. At the same time, they also hope to continue to deepen their understanding of the international market through more similar field inspection activities, expand their global business landscape, and achieve greater development of cross-border e-commerce.
Laogao Cross-border E-commerce Club is committed to providing members with the value of strategic decision-making, resource integration, and network expansion, helping them seize the initiative in the global cross-border e-commerce market and achieve larger-scale development. In the future, Laogao Cross-border E-commerce Club will continue to hold similar international study tours to provide members with more learning and communication opportunities, and jointly build the world's top cross-border e-commerce club.
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