From May 14 to 16, 2024, Laogao E-commerce Club successfully held a class meeting in the beautiful Enshi with the theme of "Gathering to Seek New, Green Field Enshi", which attracted more than 50 e-commerce business owners from all over the country to participate, discuss the forefront of the industry, share practical experience, expand network resources, and help member companies stand out in the fiercely competitive market.
On the first day of the event, the members gathered together in the charming scenery of Enshi and attended the welcome dinner together. At the dinner, the members not only shared their innovative insights in the e-commerce field, but also exchanged and learned about each other and shared friendship. This class meeting has been completely upgraded: the class committee leader model has been specially introduced, covering three core roles: learning committee member, cultural and sports committee member, and publicity committee member. They are not only the "webweaver" of their connections, but also the excellent "helders" in the industry, aiming to strengthen the connection and cooperation between members. After the dinner, Conan, the top seller and senior content marketing researcher of Xiaohongshu, and Mr. Ziyou, co-founder of Pinecon Consulting and former partner of the brand Impression, answered various challenges encountered by members in platform operation on the spot, and shared effective response strategies. The atmosphere on the spot was warm and the interaction was frequent.
On May 15, the event moved to Enshi Grand Canyon, and members conducted targeted point challenges and in-depth discussions in groups. Each group discussed the hot topics in the e-commerce industry, from how to break the deadlock on the Xiaohongshu platform to the key secrets of creating explosive products, each issue was fully thought about and communicated. This event is not only a collision of knowledge, but also an incubator for commercial cooperation. In the embrace of nature, members not only enjoy the unique natural scenery of Enshi, but also gain profound business inspiration and lasting personal resources.
The finale of the event was hosted by two industry celebrities, Mr. Conan and Mr. Ziyou, who respectively analyzed their successful experiences and strategies on the Xiaohongshu and Tmall platforms in depth. It brings a double feast for members about e-commerce platform strategy and business logic.
Teacher Conan discussed how to achieve efficient team operation and disruptive growth through precise business systems, organizational models and thinking patterns. He introduced the evolution of the business model from 1.0 to 6.0, as well as the transformation from single-category single-strategy to multi-category multi-strategy, emphasizing the importance of system evolution. He also shared the organizational construction model such as the money-sharing mechanism, the middle-stage system and the horse racing system, and pointed out the three stages of peers' learning: imitation, imitation of some elements and imitation of underlying logic.
Teacher Ziyou revealed the core formula for profitability of Tmall super big stores: sales of large stores = number of users × number of products × number of repurchase. He provides a systematic framework for store type judgment, population asset consistency, category characteristics and transaction cycle analysis to help merchants accurately formulate business strategies. He explained in detail how to create hot products from scratch, emphasized the importance of operational standardization, and paid attention to the explosive product rate, believing that hot products are core assets, and unsold products are burdens.
The sharing between Mr. Conan and Mr. Ziyou not only deeply explored the challenges and response strategies faced by the e-commerce industry, but also provided valuable practical experience and strategic guidance to the members present. Their sharing undoubtedly pointed out a path to continuous success for professionals in the e-commerce field, inspired every member present to constantly innovate and progress in a competitive market, and helped them achieve efficient management and continuous growth.
Members said that through this event, they have gained a lot of cutting-edge knowledge and practical experience and expanded their horizons. One of the members said: "This event allowed me to meet many like-minded friends. We not only helped each other in business, but also became good friends in life. Thanks to Laogao E-commerce Club for providing us with such an excellent platform."
Since its establishment in 2010, Laogao E-commerce Club has made the mission of helping members succeed. By organizing online and offline sharing and exchange activities, it provides a resource integration platform, builds a circle of contacts, and helps more e-commerce companies grow rapidly. Advocate the values of unity, mutual assistance, sharing and win-win. The club provides e-commerce companies with a platform for mutual help and common growth. After 14 years of development, it has now become a high-quality e-commerce network in the country. It has more than 10,000 mid-to-high-end e-commerce companies on platforms such as Taobao, Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Amazon, AliExpress, and Xiapi, gathering many excellent companies.
As one of the club's important activities, the class meeting aims to create a strong circle of contacts. Through the four major topic links and project group system, members continue to learn and grow through exchanges, establish a close friendship between classmates, and the class will make communication between members more full and sticky. In this way, members not only improve their business capabilities, but also establish deep friendships, laying a solid foundation for future development.
In addition, Laogao E-commerce Club holds more than 50 colorful events every year, covering three major themes: "multi-dimensional empowerment", "dimensional awareness" and "connection circle", involving nine types: three regular meetings, entrepreneur growth camps, traffic classes, benchmark enterprise study tours, theme salons, class meetings, class parades, sharing classes and connection dinners. These activities provide members with rich and diverse learning and communication opportunities, helping them continue to improve and flourish in the e-commerce field.
The complete success of this class meeting is inseparable from the active participation and support of the members. In the future, Laogao E-commerce Club will continue to provide members with more high-quality services and resources, organize more colorful activities, and help e-commerce companies continue to make progress in the market and move towards a more brilliant future.
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