In this era of rapid development of global e-commerce, embracing an international perspective and exploring cross-border business opportunities has become a consensus among industry leaders. From March 19 to 23, 2024, Jinguan Club customized an extraordinary international exploration journey for its members and brothers with its unique industry perspective and forward-looking nature - "expanding territory and digging Vietnam", leading the club's elite members to go deep into Vietnam. This country with unlimited e-commerce potential, friendly economic policies, and close trade with China, jointly explores new opportunities and new challenges for cross-border e-commerce.
Vietnam, which joined the WTO in 2007, is China's largest trading partner in ASEAN and the top ten trading partners in the world. The rapid development of trade has given birth to its local e-commerce industry. In 2023, Vietnam's e-commerce sales reached US$16.57 billion, an annual increase of 29.35%, and is expected to reach US$57 billion in 2025. This is also why the Golden Crown Club has placed its first stop in Vietnam for international study tours in 2024.
Visit many well-known MCN institutions to expand new business models
This time, Vietnam International Study Tour brought together more than 30 billion-level e-commerce brothers, and visited the first batch of Chinese-funded MCN institutions Vzone, which entered Vietnam, and Vietnam's leading multi-platform content creators, producers and publishing MCV Group. The founder and his executive team told the brothers about the development stage, operational habits and sales model of local live e-commerce.
In addition, the Golden Crown Club invited the founder of Vzone and representatives of YEAH1 NETWORK to hold a symposium with the theme of "How Chinese-funded enterprises should explore the market in Vietnam, what pitfalls and key points should be avoided." The brothers attending the meeting asked the representatives for their industry, and the other party also gave some objective analysis and suggestions, but the brothers were still unsatisfied.
Interpretation of investment environment and policy, keep up with the development opportunities of the times
As an emerging e-commerce market, Vietnam's investment environment and policies are crucial to the development of e-commerce companies. Vietnam has a huge demographic dividend and a growing middle class, providing huge market potential for e-commerce companies. Investors can take advantage of the growth momentum of the Vietnamese market to expand their business. The Vietnamese government has been committed to promoting the development of the digital economy and e-commerce, and has taken a series of policy measures to support e-commerce companies, including simplifying registration procedures, providing financial incentives and tax incentives. Vietnam has a very close trade relationship with China, especially in the field of cross-border e-commerce. The establishment of bilateral trade agreements and free trade zones has provided Vietnamese e-commerce companies with more export opportunities and cross-border cooperation possibilities.
During this trip to Vietnam, the brothers of the Golden Crown Club went to the Ho Chi Minh Investment/Trade and Tourism Promotion Center to exchange the reasons for the current improvement in Vietnam's investment policies, and learned from the teachers of Yingke Firm to learn the specific investment implementation process to clear the fog of cross-border layout for themselves. In addition, the brothers also visited the Vietnam E-commerce Association, and the president personally received the brothers from the Golden Crown Club. At a symposium with representatives of local platform merchants, the president of the Guangdong Enterprise Federation of China Chamber of Commerce of Vietnam shared with you the mental journey of more than 30 years in Vietnam!
By rationally making use of the opportunities in the Vietnamese market and relying on government support and trade convenience, e-commerce companies can flourish in Vietnam and gain broader market share and business opportunities.
Culture and market integration from the perspective of e-commerce
Golden Crown Club also led the brothers to experience the local culture in depth in Vietnam, which is of great significance to broaden their horizons, understand the market and promote business development.
By visiting landmark buildings in Ho Chi Minh City such as the Unification Palace and the Red Church, the brothers have a deeper understanding of Vietnam's historical, cultural and social status, and provide strong guidance for the company's product positioning and marketing strategies in Vietnam and similar markets; through military experiences, such as visiting the War Relics Museum, the brothers have a deeper understanding of the indomitableness of the Vietnamese people, and can also inspire the brothers to adjust and prepare their strategic adjustments and mentality when facing market competition and challenges; through the experience of Vietnam's specialty meals, it not only brings the brothers' taste buds to enjoy, but also a window to understand Vietnam's consumer culture and eating habits. For e-commerce companies, this is an excellent opportunity to explore cross-border e-commerce food products local and target Vietnamese consumers.
Through in-depth cultural experience and market exploration, the brothers can not only promote the all-round development of their individuals, but also provide unique insights and strategic support for the internationalization strategy of the enterprise and the expansion of cross-border e-commerce business. In today's globalization, understanding and integrating local culture and insight into market changes are the key to the continuous growth of e-commerce companies.
The huge potential and unique market trends of Vietnam's e-commerce
Vietnam has a population of about 100 million, 70% are young people under the age of 30, and has strong consumption potential; e-commerce is growing rapidly in Vietnam, especially in Ho Chi Minh City and Hanoi, young people widely accept online shopping, cash on delivery model is prevalent, and the online payment rate of one year reaches 20%; Vietnamese people focus on life, and those who are proficient in Mandarin can enjoy higher salaries; in the e-commerce field, shrimp peels lead with a market share of 60%, followed by Lazada and TK, and live sales and brand awareness have become important trends; consumers prefer brands, and the main market categories include clothing, beauty, men's clothing and food; Vietnam's three major e-commerce platforms flagship stores can all register for formal foreign capital, and B-end companies can expand their business through Google search or participating in the international exhibitions in Ho Chi Minh City.
All of this shows the huge potential and unique market dynamics of Vietnam's e-commerce. The brothers of the Golden Crown Club have communicated face-to-face with local e-commerce industry leaders in Vietnam to understand the first-hand information and opportunities of the Vietnamese market, investigate market minefields, and lay a cognitive foundation for opening up the Southeast Asian market. This fieldwork and direct dialogue can promote the emergence of more innovative and adaptive business cooperation models.
Golden Crown Club, an e-commerce circle dedicated to helping brothers succeed
Jinguan Club, as a well-known high-end e-commerce network in China, is a high-end communication platform under Laogao E-commerce Circle specially designed for e-commerce industry entrepreneurs with revenue of over 100 million yuan. Jinguan Club strives to build a diversified and all-round learning and growth system. Through overseas study tours, private boards of big names, study tours of famous enterprises, and entrepreneur growth camps, they help members broaden their horizons, increase their knowledge, and improve their comprehensive abilities; at the same time, they focus on creating an emotional atmosphere, and create a unique brother culture through activities such as the heart-setting journey, brother annual meetings, parent-child groups, brother branch rudders, and interest circles to strengthen the connection and cooperation between members. Through the two-way empowerment of learning and connections, we can open up channels for exchange and cooperation between elites from all walks of life, provide entrepreneurs with a broader space for development and make friends with their lifetime.
The "brothers" here not only refer to the members of the club, but also an emotional bond that is closely connected and supported by each other. At the Golden Crown Club, members not only share the joy of success, but also support each other and grow together. Just like the values of Jinguan Club: sincerity, friendship, righteousness, and altruism, this is also the precious brotherly culture of Jinguan Club.
"Helping brothers succeed" is not only a slogan, but also the mission of the Golden Crown Club. Jinguan Club is committed to helping members realize their personal dreams and career goals by providing high-quality resources, platforms and opportunities. Whether in the business field or in personal growth, we are unremittingly supporting and encouraging each other, working together and making progress together.
Golden Crown Club is a symbol of true brotherhood. Here, every member can feel the warmth and support of his family and find the strength and motivation to realize his ideals.
Many brothers said that they had no idea about the Vietnamese market before, and only knew that the Southeast Asian market has grown rapidly in recent years. Through this study tour in Vietnam, they had a clear understanding of the local e-commerce market situation in Vietnam, including consumer groups, consumption habits and their consumption psychology; as well as how to do various types of e-commerce platforms. The founders of the visiting companies gave good advice, and the brothers all gained a lot.
Jinguan Club is not only an e-commerce circle, but also a smart sharing platform and growth accelerator for entrepreneurs. True success comes from the accumulation of knowledge and the sharing of wisdom. By organizing this Vietnam international study tour, Jinguan Club aims to provide every member with a unique opportunity to expand international vision, explore new markets, and jointly move towards the company's next 10 billion revenue goal!
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