From July 25th to 26th, in Hangzhou, an innovative and vibrant e-commerce city, the 2024 E-commerce Development and Innovation Conference and the 14th anniversary celebration of Laogao E-commerce Club were successfully held. The theme of this conference is "Foreseeing New Opportunities", attracting more than 400 e-commerce bosses from all over the country. Top experts and corporate leaders of the e-commerce industry also flocked to discuss the future path of the e-commerce industry.
At this conference, many industry leaders gathered, presenting a feast of wisdom in the e-commerce field to the participants. Among them, there are Lu Meibing, chairman of Shanghai Daifeiduo Industrial Co., Ltd., Sihan, former vice president of Alibaba Group, Zhong Xinghai, founder of Rihong Media, Li Liangjie, deputy general manager and founder of e-commerce, and Wu Bin, founder and CEO of Jirui Technology. They shared in-depth practical experience and forward-looking insights from multiple angles such as "short drama + e-commerce", e-commerce diversified development strategies, Xiaohongshu e-commerce opportunities, global integrated marketing, and AIGC technology application.
On the first day of the conference, Lao Gao, founder of Lao Gao's e-commerce circle, shared a keynote speech on "How E-commerce Copes with Inner Volume in the Next Ten Years" at the conference with his unique business insights, emphasizing that e-commerce companies should base themselves on the foundation and achieve sustainable development when facing market changes. Lao Gao pointed out that the best way for e-commerce to break out of internal circulation in the next 10 years is to have "differentiation". He suggested strengthening core competitiveness from the perspectives of product innovation and brand building. At the same time, Lao Gao also emphasized that solving industry problems and optimizing management are the key to corporate growth, and called on e-commerce bosses to pay attention to the fundamentals and avoid blindly pursuing speed to ensure the healthy and long-term development of the company.
Lu Meibing, chairman of Shanghai Daifeiduo Industrial Co., Ltd., revealed the new blue ocean market of "short drama + e-commerce", pointing out that short dramas are the key leverage for e-commerce companies to obtain new traffic. Lu Meibing emphasized that e-commerce innovation needs to be superimposed on the existing business model, and the production of short dramas should focus on quickly conveying pleasure, with a wide audience coverage and extremely high market potential. She also mentioned that although there are risks in the field of short drama, innovative thinking and strategies can create new profit margins, bringing comprehensive business upgrades and opportunities to e-commerce companies.
Sihan, former vice president of Alibaba Group, shared his in-depth insights and diversified development strategies in the e-commerce field. He pointed out that in the face of slowing growth and uncertainty in the domestic market, merchants need to shift from opportunism to capability barriers to build unique value. At the same time, Sihan emphasized the diversified choices of overseas markets, encouraged merchants to assess risks, formulate localization strategies, and pay attention to organizational and talent construction. His sharing provides e-commerce entrepreneurs with valuable experience and strategies to help them seize new opportunities in a changing market environment and achieve diversified development.
Zhong Xinghai, founder of Nihong Media, shared the opportunities and practical gameplay of Xiaohongshu e-commerce. He introduced a new closed-loop BFLM methodology, emphasizing the synergy between brand content, information flow delivery, live streaming and mall stores, and users provide a one-stop experience. Zhong Xinghai also pointed out that Xiaohongshu live broadcast is not just impulse consumption, but a lifestyle journey from discovery to purchase. He pointed out that the Xiaohongshu platform is highly compatible with the brand's new product strategy, and suggested that the brand conduct SPU incubation to cope with competition and demand upgrades. His sharing provides e-commerce entrepreneurs with valuable practical strategies to help them achieve growth in the Xiaohongshu e-commerce field.
As the leader of the century-old national brand bird's nest brand, Li Liangjie, deputy general manager and founder of e-commerce, shared Yanzhiwu's practical experience in integrated marketing in all regions, providing many companies with valuable reference for achieving comprehensive improvement of brand power, sales power and market influence. He mentioned that brands are traffic entrances and should enhance brand influence through time precipitation, strengthen content dissemination, and focus on target users and media.
Wu Bin, founder and CEO of Jirui Technology, shared the application of AIGC technology in the e-commerce field. He emphasized that AIGC technology helps enterprises optimize operations, improve user experience and sales performance by improving content quality, and points out new growth paths for enterprises in the AI era. Wu Bin predicts that video content will become the mainstream in the e-commerce field in the future, and proposed a strategy of continuous transactions on multiple platforms through AIGC content, including combining multiple distribution expert accounts with the brand's own account, covering free traffic through massive content to achieve continuous transactions.
On the first night of the conference, Lao Gao, the founder of Lao Gao's e-commerce circle, led four billion-level entrepreneurs from the Golden Crown Club to hold a three-hour in-depth night talk for the members present. Lao Gao personally answered the members’ questions about the Golden Crown Club, covering how to adapt to the Golden Crown social environment, how to balance work and study, the Golden Crown social culture, and the differences between Golden Crown and other institutions. He emphasized that Jinguan Club is a big family with common values and mutual help, aiming to help members solve practical problems and grow together.
During the night talk, Lao Gao also shared valuable experiences on strategy, investment, management, etc., including how to break out of the intra-conversion, how to choose the market to deepen its roots or pursue new opportunities. These easy-to-understand sharing benefits the members a lot and further deepened their understanding and trust.
The 2024 E-commerce Development and Innovation Conference is not only a feast of knowledge, but also an important platform for e-commerce entrepreneurs to communicate and cooperate. At this conference, the guests not only shared in-depth insights and practical experience in the e-commerce field, but also had in-depth exchanges and discussions.
During the conference, the members actively participated in various activities, including connection dinners, in-depth night talks, etc., established friendships with entrepreneurs in the same industry, and explored potential cooperation opportunities. Through communication with outstanding entrepreneurs, members not only gained valuable experience and insights, but also broadened their network resources, laying the foundation for future development.
The successful holding of this conference not only added new vitality to the e-commerce industry, but also built a bridge for cooperation among enterprises. Through in-depth exchanges and cooperation, Laogao’s e-commerce circle will work with its members to promote the continuous innovation and development of the e-commerce industry and create a better future together!
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