In 2023, China's e-commerce market ushered in a new turning point after more than 20 years of high-speed growth. According to iResearch Consulting Report, the online retail sales of physical goods reached 13.0 trillion yuan, with a growth rate of 8.4%, showing a significant slowdown compared with the past. This change is mainly constrained by the overall domestic consumption environment, and social retail growth is in a relative position. The gradual disappearance of user traffic dividends, the slowdown in industry growth, and the rise of emerging traffic channels and platforms have made the competition in the e-commerce market increasingly fierce.
Source: iResearch Consulting (data scope is defined as China's domestic 2C e-commerce market)
In such a market environment, e-commerce bosses face unprecedented challenges. The decline in the growth rate of online retail sales of physical goods means that companies need to find new growth engines. The fierce homogeneous competition in the e-commerce market, the rising traffic costs, the difficulty of resource integration, rapid knowledge updates and scarce connection resources have become five major obstacles to the development of e-commerce companies. How to make a name for itself in the fierce market competition has become an urgent problem that e-commerce bosses need to solve.
An experienced e-commerce practitioner sighed: "The cost of acquiring a new customer now is several times that of the past, but the conversion rate and customer loyalty have not improved." In addition, how to quickly obtain valuable resources from massive information and how to establish an effective network of personal connections has become a problem that many e-commerce bosses urgently need to solve.
At this critical moment, Laogao's e-commerce circle has become an important partner of e-commerce bosses. As a company specializing in the operation of e-commerce circles, Laogao E-commerce Circle has gathered more than 10,000 high-quality e-commerce companies to connect with e-commerce business owners with accurate personal connections, promote online and offline experience exchanges of e-commerce platforms, integrate official resources of various e-commerce platforms, share first-hand information of e-commerce, and meet the development needs of e-commerce people, thereby promoting the steady progress of e-commerce companies.
Laogao E-commerce Circle has four major club business segments, namely Jinguan Club, Laogao E-commerce Club, Laogao Cross-border E-commerce Club and Women's Elite Hui. Among them, Jinguan Club provides a high-end platform for communication, learning and growth for leaders in the e-commerce industry with its high-end positioning and resource aggregation advantages. The annual sales of member companies are all above 100 million, and the total annual sales exceeds 100 billion. Members cover leaders in various e-commerce platform categories. Jinguan Club adheres to the concept of "never graduate" and is committed to creating a brotherly culture that continues to learn and grow together.
The Laogao E-commerce Club, founded in 2010, is a high-quality e-commerce network in the country, bringing together more than 10,000 mid-to-high-end e-commerce companies on platforms such as Taobao, Tmall, JD.com, and Pinduoduo. The club has the mission of helping members succeed. By organizing online and offline sharing and exchange activities, it provides a resource integration platform to help more e-commerce companies grow rapidly.
Laogao Cross-border E-commerce Club has built a high-end communication platform for cross-border e-commerce business leaders with its in-depth exchanges and sharing culture and multi-faceted cooperation mechanisms. 80% of the club member companies have annual sales of more than 100 million yuan, and 50% of the domestic and international dual circulation have been achieved, providing cross-border e-commerce companies with value such as strategic decision-making, resource integration, network expansion, and level improvement.
Women's Elite Collection is specially created for female entrepreneurs and aims to provide women with a space for common growth and mutual promotion. By holding female growth courses, sharing activities for successful female entrepreneurs, and activities suitable for female entrepreneurs to communicate and communicate, we help female entrepreneurs improve themselves, make like-minded friends, and help them achieve outstanding achievements in the e-commerce field.
Through these four major clubs, Laogao e-commerce circle provides e-commerce companies with a comprehensive and high-quality communication and growth platform. These clubs not only help business owners solve their current difficulties, but also help companies stand out in the fierce market competition and achieve sustainable development. Through carefully planned activities, such as industry summits, private boards of directors, overseas study tours, famous enterprise study tours and entrepreneur growth camps, we help e-commerce business owners solve the current difficulties, and also provide rich opportunities for resource docking, experience exchange and mutual assistance cooperation.
It is understood that a member of the club met several partners at the industry summit held by the Laogao e-commerce circle, and successfully expanded the scope of business and achieved significant improvement in performance through resource docking and cooperation negotiations. In addition, the member also participated in the practical training and special training camp held by the Laogao e-commerce circle, learned the practical skills of e-commerce operations, and successfully doubled the sales of the store.
Through the platform of Laogao’s e-commerce circle, e-commerce bosses can not only obtain the latest industry information, but also communicate face to face with top figures in the industry and learn successful operational experience. An e-commerce boss who participated in the Laogao e-commerce circle event said: "Here, I found like-minded partners and learned many practical business strategies, which helped my company very much."
Today, with increasingly fierce competition in the e-commerce industry, the importance of the Laogao e-commerce circle is self-evident. The circle provides entrepreneurs with a platform for communication and learning, helping enterprises solve development problems and realize resource sharing and mutual assistance and cooperation. At a critical period of transformation and upgrading of the e-commerce industry, Laogao's e-commerce circle has provided strong support to e-commerce companies with its innovative operation model, rich resource integration capabilities and strong brand influence. In the future, Laogao’s e-commerce circle will continue to play a leading role in the industry, work with the majority of e-commerce companies to grow together and create brilliance together!
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