Against the backdrop of the e-commerce industry's continuous pursuit of innovation, how brands can achieve aesthetic growth through content marketing has become the focus of industry attention. Recently, Laogao E-commerce Club specially invited Mr. Cao Guangyang, co-founder and CMO, ton-ton BOTTLEDJOY, ton-ton BOTTLEDJOY, to deeply analyze how the brand can use content marketing to increase its popularity and achieve aesthetic-driven growth.
In the fierce competition in the e-commerce industry, BOTTLEDJOY has redefined the fashion-cool drinking method through content marketing and aesthetic design with its innovative products, bringing drinking water into a new era. It successfully transformed an ordinary resistant product, ton-ton barrel, into a fashionable item, and in less than two years, it has become the pioneer and leader of the ton-ton barrel category with a market share of 82.5%. The transformation process of BOTTLEDJOY has provided valuable experience and inspiration for the e-commerce industry.
Laogao E-commerce Club joins hands with tons of BOTTLEDJOY to explore the way of brand aesthetic growth
This study tour of benchmark enterprises is a valuable learning opportunity provided by Laogao E-commerce Club for member companies. During the event, members visited the BOTTLEDJOY headquarters in Ton ton BOTTLEDJOY and witnessed with their own eyes how this company can transform ordinary resistant tons of disinfectants into innovative ways of fashion items. The success of BOTTLEDJOY not only reflects the competitiveness evolution of Chinese entrepreneurs from "the brave is king" to "the wise is king" to "the beautiful is king", but also is a vivid example of emotional wisdom and aesthetic design in brand building. By treating products as the heart and marketing as the blood, BOTTLEDJOY not only pays attention to the functionality of the product, but also focuses on the transmission of culture and emotional resonance, setting a benchmark for the e-commerce industry.
During the benchmark corporate study tour held by Laogao E-commerce Club, Mr. Cao Guangyang, co-founder and CMO, shared the way to grow the brand aesthetics for members. Mr. Cao Guangyang deeply analyzed how to achieve aesthetic growth of the brand through the social transformation of hot products to classics, fashion cross-border, consumer-resistant products, and transformation strategies from manufacturing to creative industries.
He pointed out that in the increasingly graded market for consumers, brands need to find a target group that suits them, and adopt innovative thinking, break the traditional water utensil design concept and transform products into fashionable items. He emphasized that we must deeply explore the uniqueness of the product, and through innovative and differentiated product design, combined with effective marketing strategies, make the brand the first choice in consumers' minds. The success of BOTTLEDJOY lies in the fact that it combines product design, R&D and marketing channels, and achieves business growth and profit improvement through creativity and imagination. Mr. Cao Guangyang's sharing provides members with valuable experience and inspiration, helping them better understand and apply brand aesthetic growth strategies.
During the interactive Q&A session, Mr. Cao Guangyang answered the members’ questions about brand building, product innovation and marketing promotion, and shared the successful experience and experience of tons of BOTTLEDJOY. This sharing not only provides members with valuable learning opportunities, but also allows them to deeply understand the important role of aesthetics in brand building.
In addition, Mr. Wang Wei, the head of marketing ton-ton barrels, shared his understanding of interest e-commerce, the evaluation and positioning of traditional e-commerce, how interest e-commerce drives traditional e-commerce and how brands do marketing. During the sharing process, combined with the questioning session, Mr. Wang Wei took the implementation as the starting point and brought everyone rich experience and practical skills, which made the members participating in the event gain a lot.
Laogao E-commerce Club, as a leader in China's e-commerce industry, has always been committed to building a high-quality learning and communication platform for member companies to help solve industry pain points and enhance corporate competitiveness. Through field visits, keynote speeches, interactive Q&A, and networking dinners, this study tour not only provides participants with valuable experience and inspiration, but also helps them establish connections with industry elites and inject new vitality into the development of themselves and their enterprises.
Forge ahead for 14 years, Laogao E-commerce Club and e-commerce elites jointly create a new future for e-commerce
Since its establishment in 2010, Laogao E-commerce Club has made the mission of helping members succeed. By organizing online and offline sharing and exchange activities, it provides a resource integration platform, builds a circle of contacts, and helps more e-commerce companies grow rapidly. Advocate the values of unity, mutual assistance, sharing and win-win. The club provides e-commerce companies with a platform for mutual help and common growth. After 14 years of development, it has now become a high-quality e-commerce network in the country. It has more than 10,000 mid-to-high-end e-commerce companies on platforms such as Taobao, Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, Amazon, AliExpress, and Xiapi, gathering many excellent companies.
From July 25th to 26th, Laogao E-commerce Club will celebrate its 14th anniversary and hold a summit event with the theme of "Foreseeing New Opportunities* 2024 E-commerce Development and Innovation Conference and Laogao E-commerce Club 14th Anniversary". The conference will focus on three major directions: content, connections and platform, provide e-commerce entrepreneurs with in-depth industry insights and practical case sharing, analyze policy orientations and market trends, and help grasp the future direction.
At the same time, the conference will gather e-commerce elites with revenue of over 300 years to create an exclusive network dinner, provide direct communication opportunities, build a high-quality network, and share successful experiences through face-to-face communication, inspire innovative thinking and expand business horizons. In addition, a docking area for e-commerce platforms such as TEMU, Amazon, Xiyin, AliExpress, Coupang, Lazada, Xiapi, and Douyin will be set up. Platform representatives will answer on-site, accelerate merchants' online channel layout, and provide one-to-one consultation services, detailing the entry process, preferential strategies and market intelligence, helping merchants quickly open up online sales channels.
Laogao E-commerce Club will continue to uphold the values of "unity, mutual assistance, sharing and win-win", provide members with more high-quality learning and communication opportunities, and help them achieve a new leap in the e-commerce field. Let us look forward to the wonderful presentation of this e-commerce event from July 25th to 26th, foresee new opportunities, and create brilliance together!
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