As an emerging business model, cross-border e-commerce is adding a bright touch to China's foreign trade with its huge potential. According to official data, China's cross-border e-commerce imports and exports surged by 15.6% in 2023, with exports growing by 19.6% and imports growing steadily by 3.9%. This significant growth demonstrates the amazing resilience of China's cross-border e-commerce and highlights its role as the core engine driving China's foreign trade forward.
Against this background, the 2024 President Roundtable Forum hosted by Laogao Cross-border E-commerce Club was grandly held in Xiamen, China from June 19 to 20, 2024. The theme of this forum is "Optimizing the existing business structure and exploring a new blue ocean of value-added value", which attracted cross-border e-commerce entrepreneurs and industry experts from all over the country to jointly discuss the latest trends and gameplay of cross-border e-commerce, helping traditional e-commerce successfully transform and achieve rapid growth.
This forum invited many heavyweight guests, including Luo Huiping, founder of Amazon's "Chair King" Xihao brand, and the TEMU department store TOP merchant Analects. They shared their successful experiences and opportunities and challenges of cross-border e-commerce with the participants. In addition, the three platform experts from LAZADA, TEMU and SHEIN brought wonderful theme sharing to the members, and in-depth interpretation of the development opportunities and operation strategies of their respective platforms.
Three major cross-border e-commerce platforms help Chinese brands set sail and open up new blue oceans in the international market
Elsa, head of LAZADA's cross-border East China investment promotion, brought the theme sharing of "2024 Chinese Brands Going to Southeast Asia New Opportunities". She comprehensively analyzed the development of the Southeast Asian market and the strategies of Chinese brands going overseas, including market environment, product category advantages, platform traffic, merchant entry operation plans, logistics solutions and platform advantages.
Du Juan, the head of investment promotion for shoe and bag category of TEMU platform, and Zhu Tao, the head of investment promotion for semi-custodial full category, shared the business situation and development opportunities of the TEMU platform. They introduced in detail the overall business situation of the TEMU platform, traffic market analysis, category advantages in different countries and regions, and the dividend model of the TEMU platform. In addition, they also explained the operation model of fully managed and semi-managed merchants, as well as support policies for merchants in Laogao's cross-border e-commerce clubs. At the scene, they also displayed specific advantageous products and reminded merchants of various precautions on the platform, including related tax rate issues.
Eddy, the head of investment promotion business of SHEIN platform, and Kelsea, the official investment promotion manager, shared the operation model and merchant support policies of Xiyin platform. They explained in detail the advantages of Xiyin merchant’s three operating models, merchant traffic support policies, Xiyin platform rules, warehousing and logistics precautions, market category competitiveness, and various requirements for merchant entry. In addition, they also introduced the merchant’s settlement cycle, providing comprehensive guidance for merchants’ operations on the Xiyin platform.
Through the wonderful explanations of the three platforms of LAZADA, TEMU and SHEIN, members have provided rich market information and practical operation strategies, and have also enhanced the confidence and willingness of Chinese brands in overseas markets to achieve international development of the brand. By mastering key elements such as market environment, product category advantages, platform traffic situation, merchant operation plans, logistics solutions, etc., members can more effectively seize the opportunities in overseas markets and realize the development of their own enterprises in the cross-border e-commerce field.
President Roundtable Forum: Share experience, solve corporate development problems, and find new opportunities for growth together
During the President's Roundtable Forum, Laogao Cross-border E-commerce Club invited many cross-border big sellers, including Mr. Luo, the founder of Xihao brand, and the Analects of the TEMU platform department store top merchant, to exchange and discuss with members on the spot, aiming to solve the current dilemma of the company. They discussed topics such as whether to deepen the single platform or multi-platform layout, how to choose matching overseas warehouses, how to play cross-border private domains, ideas for cross-border gameplay in multiple categories, skills for overseas private domain advertising, how to operate advertising rebates, content related to overseas video planting, new teams or domestic teams to cross-border, TEMU’s underlying logic understanding, full hosting, and semi-hosted bonus period, providing members with valuable experience and strategic guidance.
The content of this President’s Roundtable Forum focuses on cross-border e-commerce opportunities in different countries and regions and platforms, and provides members with comprehensive and in-depth guidance. Whether it is the development of the Southeast Asian market or the expansion of the European and American markets, it will bring new growth points to traditional e-commerce.
The entire forum has rich content and enthusiastic discussions, providing members with a platform for learning, communication and cooperation. By sharing experience and analyzing trends, member companies provide guidance and resources for cross-border e-commerce to help them achieve greater success in the global market. Through this forum, members not only obtained the latest market information and industry trends, but also met their peers, injecting new impetus and vitality into their own companies' cross-border e-commerce journey.
Laogao Cross-border E-commerce Club: Helping enterprises to connect with the world
Laogao Cross-border E-commerce Club, as the organizer of this forum, has always been a leading force in the cross-border e-commerce field. It is affiliated with Laogao E-commerce Circle. It was established in April 2019. It is a high-end cross-border e-commerce network. Among them, 80% of cross-border e-commerce companies have annual sales of more than 100 million yuan, and 50% of cross-border e-commerce member companies have achieved domestic and international dual circulation. The club is committed to providing member companies with the most cutting-edge market information, practical operation strategies and rich resource connections to help member companies gain competitive advantages in the global e-commerce market.
In addition to the President's Roundtable Forum held this time, the club also creates a culture of in-depth exchange and sharing through global layout, super popular study tours, traffic school-cross-border special sessions, cross-border annual events and other activities, promotes in-depth cooperation among members in many aspects, establishes strong cross-border e-commerce connections, and provides cross-border e-commerce companies with values such as strategic decision-making, resource integration, network expansion, and level improvement.
Cross-border e-commerce has become a new blue ocean for China's foreign trade, and the president's roundtable forum hosted by Laogao Cross-border E-commerce Club is an important force in promoting the development of this field. As a knowledge feast carefully created by Lao Gao Cross-border E-commerce Club for members, this President’s Roundtable Forum not only provides participants with a platform for learning, communication and cooperation, but also demonstrates the club’s firm commitment to promoting the development of the cross-border e-commerce industry. Let us look forward to the next forum and continue to work hard for the future of cross-border e-commerce!
EN
CN
