Hema Fresh is "upper" by seafood in Beijing and cannot shake traditional supermarkets
With the rise of new retail formats, traditional supermarkets are increasingly unable to meet the needs of consumers. Following Shanghai and Ningbo, Hema Fresh finally opened its first store in Beijing. Unlike Shanghai stores, Beijing stores follow the customs and other customs. In addition to Alipay payment, cash payment and payment are also enabled; however, Hema Fresh's online and offline connection, 30-minute delivery, seafood + on-site processing and other marketing highlights have not changed. The suspension chain system on the roof of the store makes this supermarket unique. Although many consumers and retail peers went to Hema Fresh to experience "new retail" on the weekend when Hema Fresh appeared in Beijing, industry experts believe that Hema Fresh's layout will not have much impact on traditional supermarkets for the time being.