The mid-year war escalates and fights "6.18" and the war is burning abroad
The war in the "6.18" mid-year promotion has burned from China to overseas, and e-commerce platforms have gone overseas to expand overseas markets. On June 12, Tmall Supermarket officially launched the "Tmall Go Over" project, gradually promoting the Tmall model to the retail network established by Alibaba in Southeast Asia. Just one day ago, JD.com also announced plans to invest in Thailand to expand JD.com's overseas operations outside Indonesia. In the view of industry insiders, expanding overseas markets is a new breakthrough that major e-commerce platforms are looking for when the domestic market is gradually becoming saturated. Globalization will be a key strategy for the development of domestic e-commerce platforms, and at the same time, platform resources will also complement each other.