How to create a hot product by selecting and testing models?

　　When doing Taobao, every store should have a hit product that drives traffic. It is undeniable that when there are a certain number of popular products in your store, it will be of great help to the store's weight and performance and in-depth sales. After working on Taobao for a long time, you will find that Taobao will consciously de-hit the hot products on the Taobao platform.

　　Without further ado, let’s talk about some tips for creating hot products for small and medium-sized sellers.

　　The first part: Selection

　　Whether it can become a hit product depends more on the product itself. If you have to stay away from market demand, it is definitely unreliable. What we need to consider is whether the product can match the essential needs of consumers and whether it can match the essential needs of consumers. When choosing a model, it is more direct to the seller's grasp of fashion trends, long-term experience, as well as his sensitivity and vision to the market, etc.

　　The second part: Test model

　　1. Analyze search traffic data: Among the data traffic, the data traffic of the express train is the most accurate, so the test model will generally use the data traffic of the express train to analyze. What sellers need most is to pay attention to the product trends when promoting the express train. If the product's natural traffic increases, the conversion will also increase, and the visit time will be longer, and the bounce rate will also decrease. If this happens, this product will definitely have advantages and development potential, and it is appropriate to create a hot product at this time.

　　2. Pay attention for seven consecutive days and find the treasures that continue to appear in the express parking space: record for seven consecutive days and observe that those treasures appear the most frequently, because the higher the frequency of occurrence, it means that the growth of this treasure is not bad, otherwise the big seller will not continue to push and put it on the good parking space.

　　3. Analyze the sales volume and collection growth of products that appear in parking spaces at high frequency: The standard accepted by good products in the market is sales volume and collection. So it depends on whether the sales collection trend of those products with high frequency is very good. If it is not good, then you basically don’t have to doubt it.

　　4. Test the model through old customers: If you have some old customers, you can add them on WeChat or QQ, concentrate them on a product platform, and place the style you are preparing to test on the platform, so that old customers can choose. The number of replies is the style you deserve to recommend. The most core reason is: because you are liked by your old customers, it proves that the attribute labels of this product itself are highly consistent with your store labels, which makes it easier to obtain the weight of natural searches.

　　I hope the above simple skills can be helpful to everyone.

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao Crown Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!