Laogao E-commerce Newsletter on June 7th

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on June 7] 1. Alibaba will realize consumer data asset management; 2. #Taobao Order JD Delivery#; 3. Zhihu will also be in real name; 4. JD merchants withdrew the system abnormal announcement: But the matter has not been resolved; 5. Tmall 618 clothing shows its appeal, and sales generally rose by 200% on the first day.

　　1. Alibaba will realize consumer data asset management

　　At noon on June 7, Alibaba Group released Brand Databank, a consumer data asset management center that serves brands, today, which will help brands establish comprehensive consumer data asset management. According to Zhang Kuo, general manager of Alibaba Group's Merchant Business Department, brand data bank can return and accumulate every interaction between the brand online and offline with consumers in real time, track the full link status of brand consumers, and activate and apply it within Alibaba's large ecosystem, helping brands continue to accumulate consumer assets and catalyze brand-consumer relationships. (Source: Sina Technology)

　　Comment: This is something that can only be done in the era of big data, and it is also in-depth development of business.

　　2. #Taobao Order JD Delivery#

　　According to the whistleblower, after placing an order at the Taobao convenience store, he received two text messages, one from Taobao convenience store and the other from JD's delivery company "Dada". Why do SMS notifications come from two different platforms? Netizens immediately Telecommunication delivery staff tried to confirm, and the delivery staff said that they were the delivery staff of Dada, a subsidiary of JD.com. (Source: Yibang Power Network)

　　Comment: Just a part-time job.

　　3. Zhihu also needs to be made in real name

　　According to June 7, Baidu recently announced that it would fully implement the real-name system. On June 5, Zhihu also announced that it would further strengthen the account real-name authentication mechanism. All users who register and use Zhihu need to provide and verify their mobile phone numbers. Zhihu emphasized that the reason for mandatory real-name system is to implement Article 24 of the Cybersecurity Law of the People's Republic of China, which was officially implemented on June 1. ? (Source: Weibo)

　　Comment: The benefits outweigh the disadvantages of real-name system, after all, Internet space is also our public space.

　　4. Announcement of abnormality of JD Merchant withdrew from the system: But the matter has not been resolved

　　According to June 7, after experiencing "Unpense 6·05", today, some fashion-related businesses in JD.com, which have abnormal inventory systems, have reopened. Yesterday, some JD merchants posted announcements that the inventory system was abnormal (another saying is "system upgrade") was posted on the store homepage. According to the announcement, due to abnormal inventory system, merchants remind users to suspend purchases. If you place an order, the purchased product may not be shipped. At present, it is not known how many merchants are affected, but it includes official flagship stores of well-known brands such as Inman, Liebo, and Mujiushi. However, Yibang Power Network's latest verification found that the announcements of the above three merchants have been removed. (Source: Yibang Power Network)

　　Comment: For businesses, choosing silence is naturally considered, but there must be hidden behind collective silence.

　　5. Tmall 618 clothing shows its appeal, and sales generally rose by 200% on the first day

　　According to June 7, the Tmall 618 Clothing Special Show only one hour, and completed the first 8 hours of transactions in the same period last year. By 2 pm, the sales of last year had been completed in advance. The sales of clothing brands that are exclusively supplied to Tmall 618 generally increased by more than 200%. Among them, the German century-old brand Rimowa grew by more than 5,000%, and the European light luxury outdoor brand Lafuma and 10 merchants grew by more than 10 times year-on-year. On that day, the most popular sports fashion items among consumers were mainly sports and fashion items. Among them, Nike Nike's official super cost-effective men's basketball sneakers, Adidas Clover classic couple shoes for men and women, ZX 700, and Skechers men's low-top walking shoes were snatched up as soon as the show started. (Source: Tianxia Online Business)

　　Comment: Tmall 618, which has completed the new retail upgrade, is using a direct "showing muscles" method to show its unattainable industry leadership and gather the strong business power of global brands.

　　6. Zhejiang cracked a major case of infringement of citizens' personal information. Apple employees involved in the case

　　On June 7, it was learned from the Public Security Bureau of Cangnan County, Zhejiang that the police cracked a case of illegally obtaining computer information system data and infringing on citizens' personal information, arrested 22 criminal suspects, and destroyed the underground black industry chain. According to reports, in January 2017, Cangnan police discovered that some domestic Apple employees were suspected of obtaining personal information of citizens associated with Apple mobile phones by illegal means and selling them online, with a huge amount involved. Immediately, the police carried out investigation work with the goal of chasing the source, destroying the platform, and breaking the chain. According to police investigation, the criminal gang used Apple's internal system platform to illegally query the mobile phone number, name, Apple ID and other information associated with Apple's mobile phones, and then sold the information at a price ranging from 10 yuan to 180 yuan per piece. At present, the 22 criminal suspects in the case have been subject to compulsory measures such as criminal detention, and the case is under further trial. (Source: Xinhuanet)

　　Comment: If there are no strong punishment measures, it will be useless to check the number of people.

　　7. NetEase Promoter’s second biggest move to launch internal testing of social retail?

　　On June 7, NetEase social retail platform "NetEase Promoter" recently announced the official internal testing. It is reported that starting from June 7, users who are invited to join NetEase Pushers to launch an internal test can be qualified as a "Pushers" as long as they make any purchases on the platform. Promoters can share products from NetEase Koala and NetEase Yanxuan on social channels and receive corresponding promotional rewards and discounts. According to the project leader of NetEase Promoter, the project team conducted a survey on the industry and users. The current consumer distrust of social retail, and the main problems are high user thresholds, poor product quality, lack of after-sales service, and great damage to daily social image. (Source: Yibang Power Network)

　　Comment: In essence, it is still a micro-business model, but it was initiated by NetEase.

　　8. Meituan Travel announced that high-star hotels cover 15,000

　　On June 7, Meituan Dianping's Gaoxing Hotel Business Group quietly celebrated its first anniversary. Yesterday, Guo Qing, vice president of Meituan Dianping and general manager of the accommodation business department of the Hotel and Tourism Group, revealed that the Meituan Travel Platform currently covers 150 million hotels, with a coverage rate of 92%, with a high-star users exceeding 10 million, and a monthly growth of new users accounted for 60%. Among them, the ratio of Meituan High-Star Hotel and non-High-Star Hotel is currently 1:9. In terms of growth rate, the daily consumption night of high-Star Hotel has increased by up to 300% year-on-year; in terms of users, high-Star Hotel users are developing in a trend of younger, high income and high consumption frequency. In terms of age, the post-80s and post-90s account for 64.9%, and 59% of new users are under 30 years old. In addition, using iPhone phones accounts for 66%. (Source: 36Kr)

　　Comment: User group portrait is very important.

　　9. Phoenix Video was accused of infringement due to unauthorized broadcast of CCTV's "Speaking" program

　　On June 7, the official website of Haidian Court released a case report today. Because it believed that Beijing Tianying Jiuzhou Network Technology Co., Ltd. had infringed its rights by playing the "Chang'er" series without authorization, CCTV International Network Co., Ltd. sued the court, demanding that the defendant immediately stop spreading the infringement of the programs involved through the information network, stop infringing on the relevant copyrights enjoyed by the plaintiff and compensate 1.15 million yuan for economic losses. Recently, the Haidian Court accepted the case. At present, the case is under further trial. (Source: CCTV News)

　　Comment: At present, many people generally lack awe of copyright.

　　10. China-Russia cross-border e-commerce has become popular China Railway Express plans to establish a logistics platform

　　June 7 news, recently, Xie Yuanxun, director of the Enterprise Development Department of China Railway Express Co., Ltd., revealed at the 9th China Express Development Conference hosted by the Express Branch of the China Transport Association, the People's Government of Baoshan District, Shanghai, China Railway Express and UnionPay that during the "Belt and Road" International Cooperation Summit Forum held in May, China Railway Express held a negotiation with Russian Railways, Russian Federation Passenger Transport and its logistics companies on behalf of the China-Russia Federation of Passenger Transport and its logistics companies, reached a cooperation agreement, and will establish a China-Russia cross-border e-commerce logistics platform. (Source: 21st Century Business Herald)

　　Comment: The China-Europe freight train is still in the training stage, but the government has realized its importance.

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