Use paid promotions to break through the traffic bottleneck

　　The traffic of Taobao stores is divided into free on Taobao, paid traffic, independent access, outside Taobao traffic and others. Paid traffic mainly comes from Taobao, direct trains and diamond exhibitions. As Taobao’s most important paid promotion tool, whether these three tools are fully utilized determines whether a store can achieve rapid development.

　　1. Turnover = traffic * conversion rate * customer unit price. For a store, traffic plays a key role in increasing turnover.

　　2. Among the traffic, the most controllable is paid traffic. The paid traffic is optimized well, which has a direct and obvious effect on the improvement of other traffic.

　　3. Paid traffic is mainly divided into Taobao customer traffic, direct traffic and drilling traffic. Different paid promotion tools can play different roles. Only by fully utilizing and optimizing and adjusting each promotion tool can the store turnover be effectively increased.

　　4. Taoke is mainly divided into general plans, activity plans, Ruyi Investment plans and targeted plans. Different plans have different functions and need to be optimized and adjusted according to the functions of different plans, rather than simply setting a commission rate.

　　5. In terms of direct trains, in addition to considering the direct train data, for women's clothing stores with high-priced customer unit price, the refund rate is also one of the considerations for determining whether a baby is promoted.

　　6. In terms of diamond exhibition , the store’s treasures are divided, mainly divided into new products and hot-selling products. Create different secondary pages for different styles and identify different groups of people for promotion.

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