Morning news: Tmall: Domestic sports brand 618 performed strongly and 10% sales increased by nearly 50% year-on-year; Mogujie 618 Live Shopping Festival report: 7 categories achieved a growth of more than 50%; Chongqing’s Cainiao Station provides Tmall Taobao parcel on-demand delivery services; Shopee holds the first cross-border brand summit; Amazon Japan Station will launch a new FBA delivery plan...

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E-commerce newsletter

1. Tmall: Domestic sports brand 618 performed strongly and even sold 10% year-on-year.

According to the news on June 23, on the Tmall Sports Industry Merchant List, in addition to the major well-known international brands, domestic brands such as Li Ning, Anta, Xtep, and Hongxing Erke performed strongly. XPB's sales of 618 this year rose by 50% year-on-year, and its brand ranking rose by 4 places on the Tmall platform, ranking third in the domestic brands. (Yibang Power)

2. Suning.com's online trade-in order volume increased by 21% month-on-month in May

According to reports on June 23, Suning.com data showed that in the just-passed 618 promotion, the number of online trade-in orders increased by 21% month-on-month in May. It is reported that in April this year, Suning.com's latest version of the old-for-new version was officially launched. On the "Old Trade-in" special page, 3C products such as mobile phones and computers are interchangeable, and the recycling process is further simplified. After the consumer places an order, SF Express will deliver the new ones on the door and complete the recycling of the old machines. During the 618 period, Suning.com will receive a maximum subsidy of 1,300 yuan for old-for-new products. The active products cover multiple brands and models such as OPPO, Huawei, and Apple. They can also enjoy exclusive data migration, system optimization, installation software, usage guidance, and old machine recycling services. (E-commerce News)

3. More than 80% of Cainiao Stations in Chongqing provide Tmall Taobao parcel on-demand delivery service

June 23, according to the news on the upstream news, the sixth media communication meeting of Cainiao Station’s “Yiqi Chat” was held in Chongqing recently. Yue Jian, the head of Cainiao Station’s Chongqing city, mentioned in his sharing that Cainiao Station has been in Kaicheng, Chongqing for 6 years, the number of sites has grown rapidly. After the door-to-door delivery service was launched last year, more than 80% of the stations provide Tmall Taobao parcel on-demand delivery services, and the express service site has gradually expanded into a community service comprehensive station. At the same time, the current community group buying coverage rate of Chongqing Cainiao Station has reached 90%, which means that most Chongqing Stations have completed the upgrade of diversified business structure. (E-commerce News)

4. Mogujie 618 Live Shopping Festival War Report: 7 categories achieved growth of more than 50%

According to reports on June 23, it is reported that Mogujie recently released sales data of the 618 Live Shopping Festival. Driven by the growth of multiple categories, 14 anchors in Mogujie 618 achieved a breakthrough in transactions of over one million, and the value of a single UV reached 741 yuan. It is understood that in order to further stimulate the anchor's ability to sell goods, Mogujie specially opened an anchor intimacy value PK competition during 618. Users' high-quality content browsing data will be included in the anchor's PK competition rating rules, and the platform will calculate it as anchor's fan intimacy value. (E-commerce News)

5. Dingdong Maicai's sales increased by more than 300% in the past week

According to China News Service, Dingdong Maicai data shows that in the past week, Shanghai citizens tasted 200,000 "June Yellow" hairy crabs. Ice-drunk crayfish and beer have become the hottest CP combination in summer, and the sales of Ice-drunk crayfish increased by more than 300% in a week. At the same time, the best ice cream for summer heat has also entered the peak sales season. At its peak, Shanghai sells 53,000 ice creams a day, and healthy, high-quality and affordable ice cream is the most popular. In addition, Dingdong Maicai data shows that its platform sold nearly 100,000 8424 watermelons in one week. (E-commerce News)

Internet news

6. Zhilian Recruitment: 54.6% of people in the workplace believe that the college entrance examination application is "unsuccessful"

According to June 23, Zhilian Recruitment released the "2022 College Student Employment Prospects and College Entrance Examination Application Guide". Data from the Zhilian Recruitment College Entrance Examination Application Questionnaire survey shows that the proportion of people in the workplace who thought they were "unsuccessful" in the college entrance examination application that year reached 54.6%, while the proportion of people in the workplace who thought they were "very successful" in the application was only 3.4%. When filling out the application form, people in the workplace believe that "professional employment prospects" are the most important factors to consider, accounting for 68.8%, followed by respecting their interests and hobbies, accounting for 43.6%, and 42.7% of people in the workplace believe that the major they choose should be in line with their career ideals. (E-commerce News)

7. JD.com, SF Express and other 7 express delivery companies signed the "Express Delivery to Village" project postal and express cooperation data docking agreement

According to the State Post Bureau, today, the Postal Industry Security Center of the State Post Bureau, China Post Group Co., Ltd., and seven express delivery companies including SF Express, JD.com, Zhongtong, YTO, Yunda, Shentong, Jitu signed the "Proof of Postal and Express Cooperation Data Docking Agreement" through online signing. Chen Kai, member of the Party Leadership Group and Deputy Director of the State Post Bureau, attended the signing ceremony and delivered a speech. Chen Kai introduced that since 2019, under the organization and coordination of the State Post Bureau, the pilot project of postal and express cooperation has achieved positive results and valuable experience, and has driven active promotion in many regions across the country. (E-commerce News)

Cross-border information

8. Shopee holds its first cross-border brand summit

On June 23, Shopee held its first cross-border brand summit on June 21. At this summit, Shopee Chief Commercial Officer Zhou Junjie and several experts and benchmark brand representatives from the platform explained the brand's development strategy plan and shared the official support plan for brand overseas. In 2021, the total number of Shopee orders reached 6.1 billion, an increase of 116.5% year-on-year; in Q1 2022, the total number of orders reached 1.9 billion, an increase of 71.3% year-on-year. In terms of brand overseas strategy, Shopee provides emerging brand incentive plans for high-potent brands, matching coupons, advertising dollars and other rewards. The leading brand incentive projects provide comprehensive traffic exposure support and rewards. (E-commerce News)

9. Amazon Japan Station will launch a new FBA delivery plan

June 23rd news, Amazon Japan Station issued an announcement today that as part of Amazon's ongoing simplified delivery procedures, the traditional delivery procedures will be moved to "Deliver to Amazon" starting from September 1, 2022. The announcement stated that August 31 is the last day for Japanese station sellers to create a delivery plan using traditional delivery procedures; starting from September 1, Japanese stations will no longer provide traditional delivery procedures. The new FBA delivery program is "Delivery to Amazon", Amazon Mall Network Service API or Sales Partner API, please use the new delivery program "Delivery to Amazon". With this template, sellers do not need to re-enter details each time they restock. (E-commerce News)

10. Twitter announced the agreement with Shopify to add new social e-commerce fast service

June 23rd news, today, social service platform Twitter and independent e-commerce website building service platform Shopify officially reached a cooperative relationship to further expand social e-commerce services. The partnership will start from the United States, where Shopify merchants can connect their stores to Twitter accounts in a more convenient way and use Twitter Shopping for marketing promotion. After reaching this cooperation, Shopify sellers in the United States can "find Twitter" in the store backend app store and use a variety of e-commerce services on the Twitter platform, including:  

1. Quickly connect to Twitter Shopping Manager: With just a few clicks, merchants can bind Shopify stores to Twitter accounts, log in to the Twitter e-commerce interface, and enable Twitter exclusive e-commerce functions. In addition, merchants will also have access to free tools customized for professional accounts by Twitter.  

2. Automatically synchronize product data: The purchase, sales and inventory data of the Twitter e-commerce interface will also be synchronized with independent websites, and will change in real time as Shopify data changes, making it easier for merchants to manage one-stop.  

3. Show more product information: Twitter Shop Spotlight and Twitter Shops functions will allow merchants to add store display areas on their Twitter personal homepage for free, making it easier for users to browse products directly when visiting the merchant’s Twitter homepage and go to the merchant website to place an order and settle. Twitter will also continue to improve the e-commerce function based on the current test version and gradually open it to all merchants in the United States. (Yibang Power)