Evening news: Taobao Live released Diantao APP 618 promotion guide; Tmall released more than 500 new luxury products "520" products; Douyin report: Post-00s became the favorite group to watch museum videos; Shopee Q1 orders increased by 71.3%, with the total downloads number one in the world; Zhejiang Jindong's first cross-border e-commerce import return center warehouse was officially launched...
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E-commerce newsletter
1. Tmall launches more than 500 new luxury products "520" products
According to China.com Finance, according to reports from Tmall Luxury Products, in more than a month before May 20, luxury brands launched holiday limited new products on Tmall. More than 500 new products have been released, especially jewelry, watches, luggage, etc. categories that are more suitable for gifts. It is understood that Bain once stated in a luxury industry report that China is expected to become the world's largest luxury market by 2025, and Tmall will continue to lead the growth of the luxury online market. (E-commerce News)
2. Suning.com adjusts trial marketing product management specifications
On May 18, Suning.com recently issued an announcement to adjust the "Trial Marketing Product Management Specifications" and will take effect on May 19. Specifically, the fourth chapter of the Overview of Chapter 1, "Free Trial" deletes "WeChat Sharing Invite Friends to Participate can increase the probability of winning". After the change, it is: the trial products provided by the merchant do not require users to pay fees, and the user needs to pay attention to the store when applying the conditions; the user needs to submit a trial report, and the product is not required to be returned after passing the trial report; if the user fails to submit a trial product within one month of obtaining the trial product or the trial report fails to pass the review, the merchant reserves the right to recycle the trial product. (E-commerce News)
3. TikTok report: Post-00s become the favorite group to watch museum videos
On May 18, Douyin recently released the 2022 museum data report. The Palace Museum is the most popular museum, the Terracotta Warriors and Horses are the most popular "treasure of the museum", and the post-00s generation has become the favorite group to watch museum videos. The report shows that as of May 2022, the Douyin content coverage rate of museums above the third level in the country reached 98.64%. The report shows that according to the number of likes from relevant videos, the Palace Museum, the Qin Shihuang Mausoleum Museum, the Chinese People's Revolutionary Military Museum, the China National Museum, and the Chengdu Wuhou Temple Museum were selected as one of the top ten most popular museums in Douyin. Among them, the videos related to the Palace Museum have been liked by Douyin netizens more than 130 million times. (E-commerce News)
4. Taobao Live Release Diantao APP 618 Promotion Guide
According to May 18, Taobao Live recently released the gameplay of the Diantao APP from May 26 to June 18. It is understood that this year's content strategy is "just follow the people who are the best to buy", and the focus is on encouraging anchors and merchants to share professional knowledge and reliable recommendations with consumers as professional identities. In addition, this year at 618, Diantao APP also launched the user interactive gameplay of "raising ducks and winning golden eggs". Users can obtain golden eggs through various interactive methods such as tasks, ingot redemption, capsule machines, and friend gifts, and use golden eggs to exchange for red envelopes to obtain exclusive benefits in the live broadcast room. (E-commerce News)
Internet news
5. Lianshang Data: Alibaba, JD.com and Pinduoduo account for the vast majority of e-commerce share in 2021
According to statistics from Lianshang.com Retail Research Center, judging from the performance in 2021, Alibaba, JD.com and Pinduoduo have three sides, occupying the vast majority of the e-commerce share. Judging from the financial report, JD.com ranks first in operating income, and Alibaba has the highest net profit. The ranking of leading companies of five e-commerce and service providers, JD.com, Alibaba, Meituan Dianping, Vipshop and Pinduoduo, has not changed. The revenue share has increased from 97.47% in 2020 to 98.44% in 2021, and the net profit share has increased from 104.58% in 2020 to 105.53% in 2021. (E-commerce News)
6. Xu Lei: I hope to use JD.com 618 activities to improve the second quarter's operating performance as much as possible
According to May 18, JD.com recently released its first quarter financial report for 2022 as of March 31. Xu Lei said that JD.com has done some work in reducing costs and increasing efficiency. Judging from the current situation, the situation has improved significantly; and about JD.com's preparations for "618". Due to the epidemic and other reasons, the sales pressure of brands and merchants is very high. Therefore, the platform sees that brands and merchants will participate more actively in JD 618 activities this year than in previous years. JD.com also hopes that under the premise that the epidemic is improving, JD.com can make good use of this sales node and improve its operating performance in the second quarter as much as possible. (E-commerce News)
Cross-border newsletter
7. Zhejiang Jindong’s first cross-border e-commerce import return center warehouse is officially opened
According to May 18, Jindong's first cross-border e-commerce import return center warehouse in Jinyi Comprehensive Bonded Zone was officially launched. It is reported that the return center warehouse is a reform and innovation measure by the customs in the field of cross-border e-commerce. It refers to the domestic agent of the cross-border e-commerce enterprise or the warehousing enterprises in the special customs supervision area entrusted by them. The cross-border e-commerce retail import return center warehouse is set up in the special customs supervision area, and the sorting and return procedures outside the area will be transferred to the area. The customs will approve the registration of the relevant facilities of the e-commerce enterprise after on-site verification, and implement the supervision of the return parcel entry and exit area, checkpoint management, logistics monitoring and management, etc. (E-commerce News)
8. Brazilian e-commerce Magalu's revenue increased by 13.2% year-on-year in the first quarter
According to May 18, Brazilian e-commerce Magalu recently released its financial results for the first quarter of 2022. The company's revenue in this quarter was 14.1 billion reais, an increase of 13.2% year-on-year. In the first quarter, Magalu had a net loss of 161.3 million reais, a decrease compared with 258.6 million reais in the same period last year. The company's adjusted EBITDA was 434.2 million in the first quarter, with a profit margin of 5%. According to the report, Magalu's online sales in the quarter were 10.2 billion reais, a year-on-year increase of 16.2%. In addition, 1,477 physical stores in 21 states contributed 3.9 billion reais in sales. (E-commerce News)
9. Shopee orders increased by 71.3% in Q1, with total downloads number one in shopping apps in the world
According to May 18, Shopee's performance in the first quarter of 2022 continued to grow, with the total number of orders increasing by 71.3% year-on-year. At the same time, Shopee's Brazilian market performed well: in the first quarter of 2022, Shopee ranked first in the total download volume and total user usage time of Brazilian shopping apps, and the average monthly active users ranked second. (E-commerce News)
10. African e-commerce platform Jumia's revenue in Q1 US$47.6 million increased by 44% year-on-year
In the fourth quarter of 2021, Jumia shipped 3.3 million packages to 996 partners. In the first quarter of 2022, Jumia shipped more than 3.5 million parcels to 1,250 customers, a record high. However, Jumia's profits fell. Last quarter, Jumia said it plans to spend up to $55 million on sales and advertising in the first half of 2022. Jumia has spent $18.8 million in these areas in the quarter, up 94% year-on-year. (E-commerce News)
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