2018 Tmall Double 11 has just come to an end. This year, the final transaction volume of Tmall Double 11 was locked at 213.5 billion yuan, breaking the 200 billion mark for the first time.

#Laogao E-commerce Newsletter# [November 12 E-commerce Morning News] In 2018, Tmall Double 11 transaction volume reached 213.5 billion yuan; Tmall Double 11 ended 237 brands entered the 100 million yuan club; Uniqlo won the top spot in Tmall Double 11 men's and women's clothing list; Xiaomi Group: Xiaomi's new retail payment amount through omni-channel payment amount exceeded 5.2 billion yuan; British media: "Double 11" has surpassed Black Friday and is the world's largest shopping carnival...

#Laogao E-commerce News# [November 9 E-commerce Evening News Brief] Cainiao makes another move: use the AI ​​brain of logistics customer service to reduce consultation by 30%; Alibaba Zhang Yong: Alibaba Cloud will become the company's "important business"; Alipay: Public travel will become an important traffic entrance for new retail; Pinduoduo founder Huang Zheng talks about competitors' efforts in group buying business: imitation is the best praise; Tmall Double 11: The entire logistics industry has launched a large number of environmental protection measures...

One of the most important things in Taobao’s operations is that it is to maintain old customers. There are two reasons: 1. Old customers can repurchase each time, which can lead to 2 or even multiple consumptions. 2. Old customers promote our products in a word-of-mouth manner, which can bring more fresh traffic. To maintain old customers, we need to consider it from the point of purchasing products. Many times, when customers buy a certain product, they will consider it in combination with the main picture, price, baby details page, evaluation, service, after-sales service, activities and other factors.

In this era when traffic is king, whoever has huge user traffic will succeed. Douyin has become the new favorite in the e-commerce industry with this skill. Douyin is also constantly opening up its interface to e-commerce, and Taobao merchants are also constantly switching to Douyin to attract traffic to stores. So, how to reduce the cost of obtaining traffic, deposit Douyin traffic into your own store, and obtain a steady stream of precise traffic? Let’s discuss it together today!

#Laogao E-commerce Newsletter# [November 9 E-commerce Morning News] Alibaba CEO Zhang Yong: Cloud computing will become the main business in the future; JD.com released the "11.11" data yearbook: Consumers purchase goods tend to be of quality; Pinduoduo Huang Zheng: AI+5G will bring huge changes to agriculture; Heytea's first overseas stop, Singapore store will open on Saturday; ofo's office building has been repeatedly patronized by debt collectors, and the cooperative suppliers say that business cooperation has long been terminated...