In this era when traffic is king, whoever has huge user traffic will succeed. Douyin has become the new favorite in the e-commerce industry with this skill. Douyin is also constantly opening up its interface to e-commerce, and Taobao merchants are also constantly switching to Douyin to attract traffic to stores. So, how to reduce the cost of obtaining traffic, deposit Douyin traffic into your own store, and obtain a steady stream of precise traffic? Let’s discuss it together today!
Leave traces and import fans into WeChat
To obtain long-term accurate traffic, encircle precise users into your pool.
For Douyin merchants, it is recommended to reveal WeChat in the Douyin introduction, indicating that you can get red envelopes, discounts or previews of new products by adding WeChat. As a social platform with 1 billion monthly active users, WeChat has outstanding advantages in message reach rate and user usage rate, so it is the preferred channel for merchants to maintain their fans.
In fact, a large number of merchants, including brand merchants, have already deployed WeChat, obtain traffic on Douyin, Weibo and other platforms to enter the store for transactions, and then guide users to add WeChat, do in-depth precipitation and marketing on the WeChat side, and then feed traffic back into the store to improve Taobao store conversion, create a sales-user-content-sale marketing closed loop, and double the value of a single traffic.
There are two common methods of adding powder.
Method 1: Place a fan card in the express package, which can be understood as a Taobao after-sales card. Use small red envelopes or get free orders to guide customers to add WeChat. Of course, merchants can also use content to attract users. I know an Internet celebrity store to operate. They deposit store customers on WeChat by sharing new product combinations and Internet celebrities’ daily life, which can attract 20,000 to 30,000 fans in a month.
Method 2: Automatically add friends. Customers with high repurchase times and large purchase amounts can be selected through the system, and friends can be added automatically through the mobile phone number. Since WeChat limits the same WeChat account, the number of people actively adding friends cannot exceed 30 every day, so the merchant has established a limit on adding friends.
A friend who does makeup has operated more than 100 personal accounts and can automatically add nearly 3,000 friends every day. In one month, he can automatically gain 90,000 fans.
WeChat maintains TikTok fans and deeply settles
There are three main purposes for Taobao fan maintenance: one is to improve fan stickiness, the second is to achieve Taobao fan fission, and the third is to guide fan conversion. Merchants can use sign-in, lottery, new product bidding and other activities to be active on WeChat, and use red envelopes, coupons and other benefits to increase user participation. Especially during special festivals, they can create fission activity templates to quickly acquire new fans.
Wechat business, purchasing agents, and store sales all conduct marketing on Moments, which shows its effectiveness. Therefore, Taobao merchants can learn from it, send product information and daily life in Moments to cultivate fans' desire to consume, solve problems through one-on-one WeChat chat, and improve fans' stickiness.
As the number of fans increases, how to manage multiple WeChat accounts will become a big problem, but if you can open multiple screens, log in to multiple WeChat accounts to chat on one interface, and can directly view fan shopping information on the chat page, bind and tag the account, the operation effect will be twice the result with half the effort.
With the rise of social platforms such as Douyin, Toutiao, and Weibo, merchants have more channels to obtain traffic, but when these platforms develop into one or three parties, the cost of obtaining traffic will become higher and higher.
Many merchants say that I can pay for promotion to obtain traffic. This is true, but how to stabilize the traffic is the key. We just invested, but it is meaningless to not obtain the precise traffic we want!
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