#Laogao E-commerce Newsletter# [November 3 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [November 3 E-commerce Morning News] Alibaba CCO: "Ali Merchant Zero Distance" column launches the Double 11 series of broadcasts; Pinduoduo: 5 billion new cosmetic brands will be cultivated in the next two years; Koala Haigou launches the "cloud shopping guide" function in the Double 11 special session; Apple holds a press conference on November 11, and its self-developed processor Mac is expected to be launched; Amazon's "Overseas Shopping Festival" officially enters the Double 11 stage...

　　E-commerce newsletter

　　1. Pinduoduo: In the next two years, it will cultivate 5 billion new cosmetic brands

　　On November 3, Pinduoduo announced yesterday that it would join hands with Danzi Group to launch a new domestic cosmetics brand "Cuirong". It is reported that Danzi is the fifth local cosmetics giant to join Pinduoduo's new brand plan after Perchoa, Oshiman, Shangmei and Pechoin. Chen Qiu, vice president of Pinduoduo, said that in the next two years, Pinduoduo will take root in China's cosmetics industry belt and cultivate 5 billion new cosmetics brands, including 10 new first-tier brands of cosmetics of 1 billion. In addition, Chen Qiu expects that by October next year, more than 50% of local first-tier cosmetics companies will join the new brand plan. (E-commerce News)

　　2. Alibaba CCO: "Ali Merchant Zero Distance" column launches Double 11 series of broadcasts

　　On November 2, Alibaba Group Customer Experience Business Group (CCO) announced today that the Alibaba official service live broadcast "Ali Merchant Zero Distance" column launched the Double 11 series of broadcasts. There are 8 broadcasts in total, which will be started at 3 pm every day. In addition to themes such as delivery and price discount settings, the live broadcast content will also focus on common issues in merchant demands and be linked with Alibaba's economic business and market mechanism design rules. It is understood that since the column was broadcasted after the epidemic, it has been broadcast for 66 episodes, with an average of more than 1 hour of viewing for each live broadcast merchant. (E-commerce News)

　　3. Koala Haizhuang launches the "cloud shopping guide" function in Double 11 special session

　　On November 2, today, Koala Haigou launched the "cloud shopping guide" function in Double 11 special session. Koala broadcasters will transform into "Yunguijie" to bring 300 live broadcasts, and provide black card members with on-site price comparisons of global duty-free shops. It is understood that Koala Haizhuang data shows that member consumption has started hot, with the first wave of Double 11 on sale, with thousands of overseas sales growing at more than 100%. SK-II Shenxian Water, Lancome Little Black Bottle, Chanel's new perfume and other imported goods that instantly sold overseas duty-free prices were bought. (E-commerce News)

　　4. Suning Superbuy Live Room "Blue Pengyou" made its debut on Double Eleven, with sales exceeding 100 million in 150 minutes

　　On the evening of November 1, Suning’s “Lan Pengyou” super buyer live broadcast room, Wang Zulan and Peng Yuchang jointly delivered a “warm man” list, with sales exceeding 100 million in 150 minutes. After one and a half hours of broadcasting, the number of people in Suning's live broadcast room exceeded 1 million, and the number of people in Douyin's live broadcast room exceeded 500,000, with a total sales volume exceeding 50 million, and two and a half hours, with sales exceeding 100 million. (Europe)

　　5. Super instant killing "added 11.11 Douyin Fan Festival to create an exposure position for merchants

　　On November 1, Douyin e-commerce’s “super flash sale” ended successfully. In addition to the AirPods Pro, which is officially subsidized by “grab 99 yuan headphones”, merchants and anchors also launched live broadcasts of multiple categories and high-priced products to participate in flash sale. After "Super Flash Sale", Douyin e-commerce will also launch special live broadcasts for multiple categories to create a carnival feast for merchants in all categories. (Europe)

　　Internet news

　　6. Apple holds another press conference on November 11, and its self-developed processor Mac is expected to be launched

　　On November 3, Apple announced on Monday that the company will hold another new product launch conference at 2 a.m. Beijing time on November 11, and it is expected that the company will release a new Mac computer by then. (Tencent Securities)

　　7. Didi announced its launch in New Zealand and has entered 11 overseas markets

　　On November 2, Didi announced its official launch in New Zealand, first providing express services in Auckland, the country's largest industrial and commercial and port city. Up to now, 80% of local active online car-hailing drivers have registered on the Didi platform. New Zealand is Didi's 11th overseas market. In 2018, Didi established its Australian and New Zealand headquarters in Melbourne, which is operated by local talents, and Didi’s teams in Beijing and Silicon Valley provide industry-research collaboration. (Sina Technology)

　　8. Walmart abandons using robots to track inventory

　　Walmart, the world's largest retailer, reportedly said on Monday it had abandoned plans to use mobile robots to scan shelves and track inventory, thus discontinuing years of efforts to automate the task. The company said it has ended its partnership with robotics startup Bossa Nova Robotics Inc. The two companies have worked together for five years to use robots to help store employees make their jobs easier, thereby improving the customer experience. (Sina Technology)

　　9. Amazon may launch new rural delivery services

　　According to The Information, some job information shows that Amazon may be preparing to cover rural areas through a project called Wagon Wheel to seek to handle its own delivery to rural areas, rather than relying on the U.S. Postal Service. This follows Amazon executives on last week's company's third-quarter earnings call that they expect to continue to invest money in their transportation and delivery infrastructure in the coming years. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon's "Overseas Shopping Festival" officially enters Double 11 stage

　　On November 2, today the 7th Amazon "Overseas Shopping Festival" officially entered the Double 11 stage. Amazon Overseas Shopping will gather all categories of good products and prices at four major overseas sites in the United States, the United Kingdom, Japan and Germany, launch new products synchronized global first launches, 8 consecutive super brand days and customized nearly 30 discount activities for Chinese consumers. At the "peak moment" from November 10 to 12, Amazon Overseas Shopping will also use big data technology to launch the "11.11 real-time sales list" and the "instant hot sales list of the United States, Britain, Japan and Germany" to allow Chinese consumers to understand the hot global products in real time. (E-commerce News)

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