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#Laogao E-commerce Newsletter# [March 9 E-commerce Evening News Brief]

2022-03-09

Evening information: During the March 8th Festival event of the Pleoyal Tmall official flagship store, GMV increased by more than 200% year-on-year; Taobao and Tmall launched the "Buy One Across Stores" tool; Pinduoduo released the "Women's Spring Festival Consumption List"; eBay and Global Resources signed a strategic cooperation agreement; Indian social e-commerce platform CityMall received a US$75 million Series C financing...




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1. During the March 8th Festival event of Perfection, GMV increased by more than 200% year-on-year


According to March 9, Perchoa announced its main operating data from January to February 2022. From January to February, Perchoa achieved a total operating income of about 630 million yuan, an increase of about 30% year-on-year; and achieved a net profit of about 60 million yuan, an increase of about 35% year-on-year. During the March 8th Festival event, the transaction amount of the main brand Perfect Tmall official flagship store increased by more than 200% year-on-year, and the transaction amount of the Douyin platform increased by more than 100% year-on-year. (E-commerce News)


2. Taobao and Tmall launch the tool "Buy One Across Stores"


It is reported that "buy one at your fingertips" means that when consumers buy products and enter the order settlement process, they can buy a free shipping product. At present, merchants that have opened "Buy One" mainly use it for new products to be launched, start new stores, and increase repurchase rates. A business engaged in the home cleaning industry said that the sales volume of a 4-pound laundry detergent in his store reached 14,000 orders at a peak from "buying one across stores". (E-commerce News)


3. Pinduoduo releases "Female Consumption List for Spring Festival"


According to the news on March 9, the "Female Consumption List" released by Pinduoduo recently showed that in recent times, clothing and beauty consumption on Pinduoduo platform has mainly been "reducing the burden". Girls no longer aim to keep warm and choose to go light. Data shows that with the dual support of 10 billion subsidies and holiday promotional discounts, hundreds of national fashion clothing and beauty products in Pinduoduo increased by more than 100% from the same period last year from the Spring Festival to the Women's Day. According to the statistics of the list, "simple and elegant", "simple" and "literary and artistic style" have become the hottest search terms for clothing products. At the same time, printing elements have become one of the most popular design styles among female consumers. (E-commerce News)


4. Kuaishou E-commerce will expand the category of food-wine


According to March 9, Kuaishou E-commerce recently issued an announcement that it will expand the food-liquor category and adjust the tariff standards for other leaf categories. The announcement shows that two new third-level categories are added to the second-level category wine category, including dew wine/formulated wine and aged wine/collection wine. At the same time, Kuaishou E-commerce will also adjust the technical service fee rates for six existing categories such as liquor and rice wine, and the revised rules will come into effect on March 16, 2022. (E-commerce News)


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5. Douyin e-commerce: Personal care products shall not use medical terms or exaggerate the product effect in violation of regulations


According to March 9, recently, Douyin e-commerce released detailed implementation rules for the promotional standards of the home protection and cleaning industry. The details clearly state that personal care products shall not use medical terms in violation of regulations, such as toothpaste products that cannot express or imply have medical effects. (E-commerce News)


6. Daily Youxian Women's Day flowers sales increased by more than 5 times compared to usual


The person in charge of the Daily Youxian Flowers business said that the company launched pre-sale of flowers for Women's Day on March 1, and pink and white flowers such as carnations and lilies were sold out in many cities. At present, the SKU of flowers on the MissFresh platform has increased to more than 200, becoming an important category for its traffic and income increase during holidays. In addition to the carnations on Women's Day, Valentine's Day roses, Nobesone for Christmas, and New Year's flowers on Spring Festival have all brought them high sales growth. (E-commerce News)


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7. Indian social e-commerce platform CityMall receives US$75 million in Series C financing


March 9th news, according to ENTRACKR, Indian social e-commerce platform CityMall recently received a US$75 million Series C financing. This round of financing was led by Norwest Venture Partners, and other new investors and existing investors participated. This will be the third round of funding for the Gulagram-based company in one year. CityMall has approved the allotment of one share and 11,771 preferred shares at an issue price of Rs 458,716 per share, raising US$75 million. Norwest Capital and Citius Fund are the largest investors in this round, investing Rs 1.452 crore and Rs 1.152 crore respectively. According to Fintrackr estimates CityMall is valued at about $320 million in Series C financing. (E-commerce News)


8. eBay and Global Resources Sign a Strategic Cooperation Agreement


March 9th news, today, eBay announced that it had signed a strategic cooperation agreement with Global Resources, and the two parties will build a platform for procurement and supply docking and information exchange. By participating in the offline exhibition and services of Global Resources, eBay sellers can directly contact suppliers and manufacturers and improve the supply chain. In addition, the two parties will also connect and develop multiple interoperability of online platforms, cooperate to release data and insights on consumer electronics categories going overseas, and share annual marketing calendars and other market information marketing activities. The two companies also released the "Censor Electronics Cross-border E-commerce Export White Paper", which summarizes the trends of consumer electronics overseas markets and hot-selling categories. (E-commerce News)


9. "Buy first and pay later" service provider Tabby completed a US$54 million financing


According to foreign media reports, recently, the Dubai-based "buy first and pay later" platform Tabby completed a US$54 million Series B expansion financing. This round of investment was led by Sequoia India and STV, with Arbor Ventures, Mubadala Investment Capital and Global Founders Capital participating. New funds will be used to expand the market and to establish their supply of products. It is understood that Tabby was founded at the end of 2019. As a leading service provider in the Middle East that buys first and pays later, it has more than 1.1 million active users in Saudi Arabia and the UAE. Users can shop, pay and earn cash among more than 3,000 global brands. (E-commerce News)


10. Deliveroo and Carrefour will launch 10-minute fast delivery service in Italy


On March 9, according to foreign media reports, recently, the British online food delivery company Deliveroo announced that it will cooperate with Carrefour, Italy to launch the ultra-fast delivery service Deliveroo Hop in Italy. After the service was launched, Italians ordered groceries online at Carrefour and received the goods in as soon as 10 minutes. Consumers can choose to buy about 2,000 products from Italian and international brands, and the first order will be discounted by 10 euros. Deliveroo said the service already has a strong presence in Italy, covering more than half of its population and has partnered with tens of thousands of restaurants and grocery stores. (E-commerce News)



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