#Laogao E-commerce Newsletter# [November 12 E-commerce Morning News] In 2018, Tmall Double 11 transaction volume reached 213.5 billion yuan; Tmall Double 11 ended 237 brands entered the 100 million yuan club; Uniqlo won the top spot in Tmall Double 11 men's and women's clothing list; Xiaomi Group: Xiaomi's new retail payment amount through omni-channel payment amount exceeded 5.2 billion yuan; British media: "Double 11" has surpassed Black Friday and is the world's largest shopping carnival...
E-commerce newsletter
1. The transaction volume of Tmall Double 11 in 2018 reached 213.5 billion!
According to November 12, as of 24:00:00 on the 11th, the transaction volume of the 2018 Tmall Double 11 global carnival exceeded 213.5 billion!
Data from Alipay shows that this year, Tmall Double 11, the proportion of payments completed through bioinformatics accounted for as high as 60.3%, creating a new record, which is equivalent to 6 of every 10 payments completed through fingerprints, faces, etc.
Attached is the 2018 Tmall Double 11 category list:
2018 Tmall Double 11 Purchase Rankings in Each Province (24:00 Broadcast)
1 Guangdong; 2 Zhejiang; 3 Jiangsu; 4 Shanghai; 5 Beijing; 6 Shandong; 7 Sichuan; 8 Henan; 9 Hubei; 10 Fujian.
2018 Tmall Double 11 city transaction top (24 on demand)
1 Shanghai; 2 Beijing; 3 Hangzhou; 4 Guangzhou; 5 Shenzhen; 6 Chengdu; 7 Chongqing; 8 Wuhan; 9 Suzhou; 10 Nanjing.
2018 Tmall Double 11 imported category top (24 on report)
1 Health food; 2 Milk powder; 3 Facial mask; 4 Diapers; 5 Facial essence; 6 Infant nutritional products; 7 Lotion; 8 Cleansing; 9 Makeup removal products; 10 Lotion. (E-commerce News)
2. Xiaomi Group: Xiaomi’s new retail payment amount through omni-channel over 5.2 billion yuan
Xiaomi Group released a Weibo and an announcement today that on November 11, the total daily payment amount of smartphones, Internet of Things and consumer products exceeded 5.2 billion yuan. (36Kr)
Xiaomi Group: Xiaomi’s new retail payment through omni-channel payment amount exceeds 5.2 billion yuan
3. Uniqlo won the top spot in Tmall Double Eleven men's and women's clothing
Tmall's tenth Double Eleven ended. According to the latest list data, Uniqlo, which exceeded 100 million in 35 seconds, occupies the top sales list for men's and women's clothing categories. According to the ranking of Tmall Double Eleven men's clothing brands, the top three are: Uniqlo/Uniqlo, GXG, PEACEBIRD/Peacebird; the ranking of Tmall Double Eleven women's clothing brands shows that the top three are: Uniqlo/Uniqlo, ONLY, and VERO MODA. (Lianshang.com)
4. Double 11 bullet cars sold in 1 minute, with orders covering 246 cities
On November 11, Dangeche announced the first-minute transaction data. At 00:01 on the 11th, the transaction orders on the Dangeche platform reached 1,802 units, with an average of 30 units per second, and the transaction amount exceeded 283 million yuan. It is reported that the transaction volume of the first minute of Double 11 this year reached 2.5 times the first minute of Double 11 last year. From the perspective of regional distribution, the orders of the Dangeche platform have been widely subsided and penetrated into third-, fourth- and fifth-tier cities. The first minute platform orders cover 30 provinces, 246 cities and 689 districts and counties across the country. (36Kr)
5. The logistics order volume exceeded 1 billion on the 2018 Tmall Double 11
At 23:18:09 on November 11, the logistics order volume exceeded 1 billion on the 2018 Tmall Double 11, and logistics orders started from 260,000, with a strong growth of more than 3,800 times in the past ten years. This is a historic leap, announcing that China's express delivery has entered a new era of 1 billion yuan per day, showing the great vitality of China's business and strong consumer confidence. The 1 billion logistics orders are roughly equivalent to the 20-day parcel volume in the United States and the 4-month parcel volume in the United Kingdom. But in China, creating this number only takes Tmall Double 11 on the day. 1 billion is also equivalent to China's express delivery business volume in 2006. These packages are connected and are long enough to circle the Earth's equator for more than 7 times. (Titanium Media)
6. Tmall Double 11 ended 237 brands entered the 100 million yuan club
In the early morning of November 12, this year's Tmall Double 11 finally came to an end. According to Alibaba's public data, a total of 237 Tmall brand merchants sold more than 100 million yuan. It is reported that in 2017, the total number of brands exceeded 167. It is reported that Tmall Double 11 had more than 10 billion in 2 minutes and 05 seconds, and exceeded 200 billion in 22 hours, 28 minutes and 37 seconds. The final transaction rating of Tmall's tenth Double Eleven was fixed at 213.5 billion. (Sina Technology)
7. Major e-commerce companies generated 1.352 billion express logistics orders on Double 11.
According to the monitoring data of the State Post Bureau yesterday, major e-commerce companies generated a total of 1.352 billion express logistics orders throughout the day, an increase of 25.12% year-on-year; postal and express delivery companies processed a total of 416 million pieces throughout the day, an increase of 25.68% year-on-year, setting a new record high. (E-commerce News)
8. Zhang Yong summarized Double 11: Because we believe together, we create and see together
On November 12, Alibaba CEO Zhang Yong said in his concluding remarks, "Ten years of Double 11, I am very moved. This is because we participate together and believe together. It once again proves that because of belief, we see. Because of common belief, we create common seeing and make it a reality together." "Today, Double 11 will definitely become more and more different on the 200 billion level. Only when it becomes more and more different can it reach 300 billion or 500 billion!" This is Zhang Yong’s expectation for the future. (China.com)
Cross-border e-commerce
9. British media: "Double 11" has surpassed Black Friday as the world's largest shopping carnival
November 12th news, starting from the early morning of November 11th, Tmall's "Double 11" continued to break sales records in 2018. Other e-commerce platforms also released battle reports: Suning.com's transaction volume exceeded 100 million yuan in 4 seconds and exceeded 1 billion yuan in 50 seconds; from November 1 to 14:00, JD.com's cumulative order amount exceeded 135.4 billion yuan... The British media Mirror reported that "Double 11" has surpassed the traditional Western shopping festival "Black Friday" and has become the world's largest shopping carnival. (Sina Technology)
10. The maximum subsidy for Haikou e-commerce projects is RMB 1 million
Haikou City recently held a municipal government executive meeting and reviewed and passed the "Several Regulations on Promoting the Development of E-commerce in Haikou City", which clearly stipulates that enterprises with high online sales, e-commerce park operations, rural e-commerce, etc. will be rewarded and supported. Among them, 5 to 10 projects will be selected for major e-commerce investment projects such as regional headquarters and logistics and warehousing centers of well-known e-commerce enterprises invested and built around the development of e-commerce, and a subsidy of 30% of the actual investment will be given, with a maximum subsidy of 1 million yuan per project. (Hainan Daily)
Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
,
EN
CN
