213.5 billion! 2018 Tmall Double 11 broke the record

　　2018 Tmall Double 11 has just come to an end. This year, the final transaction volume of Tmall Double 11 was locked at 213.5 billion yuan, breaking the 200 billion mark for the first time.

　　Tmall Double 11 once again became a business miracle that Alibaba sets records and broke records.

　　In addition to transaction volume, Tmall Double 11 also broke a number of records in 2018:

　　Logistics orders exceeded 1 billion at 23:18:09, announcing the arrival of the billion-package era;

　　The brand potential is also amazing, with 180,000 brands participating. As of 22 o'clock, a total of 210 brands had a transaction volume of over 100 million, far exceeding the level of 167 brands entering the "billion yuan club" throughout the Double 11 last year;

　　Technology upgrades change the consumer experience, and the proportion of payments completed through fingerprints and face scanning reaches 60.3%;

　　The peak calculation and processing of real-time processing throughout the day reached 1.718 billion pieces per second, and the strong technical capabilities ensured that Double 11 shopping was as smooth as silk; the online and offline integration was fully integrated, and more than 200,000 new retail stores and 100 key business districts across the country were fully ignited by Tmall Double 11...

　　These data show the vitality of China's consumption upgrading and the strong driving force for business change. Alibaba is pushing China's digital business infrastructure to a new level with its solid technical capabilities.

　　Under the miracle of one billion packages per day this year, the logistics network is still smooth; in the payment field, biological payment represented by fingerprints and face scanning has appeared on the center of the stage this year. With the guarantee of digital technologies represented by biometrics, blockchain, smart logistics and other technologies, consumer experience has been greatly improved.

　　Alibaba Group CEO Zhang Yong pointed out that the diversified business scenarios in Alibaba's economy and the data assets formed are combined with Alibaba's rapid advancement of cloud computing to form a unique "Alibaba business operating system" and are fully empowering brands, merchants and enterprises to complete digital transformation.

　　Tmall Double 11 once again proves the great value of Alibaba's commercial operating system, and also makes people more confident in China and even the world economy.