Taobao Operation | Grasp the starting point for customers to purchase store products

　　One of the most important things in Taobao’s operations is that it is to maintain old customers. There are two reasons: 1. Old customers can repurchase each time, which can lead to 2 or even multiple consumptions. 2. Old customers promote our products in a word-of-mouth manner, which can bring more fresh traffic. To maintain old customers, we need to consider it from the point of purchasing products by customers. Many times, when customers buy a certain product, they will consider it in combination with the main picture, price, baby details page, evaluation, service, after-sales service, activities and other factors. However, different types of customers have different views, so we need to optimize different starting points for different customers to purchase products.

　　When the store generates sales, we need to analyze what is the original intention of customers to purchase our products? Here are a few common types!

　　1. What impulsive customers care about is the style and product description

　　Impulsive customers think that as long as your style is novel and the product description is good in all aspects, the customer will pay for it. Since you know the customer’s needs, you might as well test the style before the previous one. You also need to spend more time creating the baby details page. If there are any discounts for members, then this type of customer will pay decisively.

　　2. Rational customers care more about product evaluation and store reputation

　　Since rational customers care more about other buyers' evaluations and store reputation, then you have to work hard on product evaluations and store reputation. If you receive a bad review, you should contact the customer in time to modify the bad reviews. If you have any dissatisfaction with the product, you will have 7 days to return the product without reason. If other buyers are encouraged to the reputation of the store, for example, when the express delivery is issued, you can remind the customer that it has been issued, and when the goods arrive, you can remind the customer to sign for it and other thoughtful services, so as to win the praise of customers from some details.

　　3. What fashion and personalized customers care about is the impact of store sales, services, etc.

　　This type of customer will require the best feedback on the store's sales, style, service, after-sales service and other series. For example, if a customer causes inconvenience to the customer due to express delivery or some factors, then from her perspective, if I encountered something like you, I would definitely be very angry. But please rest assured, I will definitely find out and give you a satisfactory answer.

　　4. Luxury and enjoyment customers will pay more attention to store decoration, brand, etc.

　　Generally, this kind of store has a unique style, targets fixed consumer groups, and has a strong brand awareness. If your store style is the same as most of the styles and the brand is not a well-known brand, then your store should not have such customers.

　　As long as we grasp the above 4 points, we can accurately determine which category this customer belongs in the chat. We can get a high chance of completing a transaction using different words or sales methods. If we treat them all as new customers, it is likely that the customer's intentions will be unclear, resulting in the inability to increase sales!