How to choose the brand word for Taobao Operation Direct Train?

　　There are many ways to promote Taobao operation, and direct train promotion is one of the more popular methods. During the promotion process, you must choose the right keywords. What are high-quality keywords? How to choose direct train brand words with high correlation?

　　Let’s first look at the brand words you choose. Generally speaking, if it is the promotion keyword you just selected, the initial score of this keyword is calculated based on three correlations, namely the baby attributes and category correlation. Another is determined by the degree of competition of this word. The more intense the competition, the lower the correlation of this keyword. The low correlation score of express train creativity is also related to the above factors. Let’s share the optimization techniques.

　　1. The method of thighs refers to using existing excellent promotion plans to improve the creative effect scores and basic keyword scores of Houjian Baby. The quality score of a keyword depends not only on the intuitive basic scores of the express train backend, creative effect scores, relevance and buyer experience scores. It also has a relationship with the planning unit established by the entire direct bus account, the promotion of products and keywords themselves.

　　The optimization method is: first train the click rate of about 10 accurate long-tail words in the planning unit, create a high-quality planning unit, and then gradually add other keywords. At this time, everyone will find that the quality scores of the keywords added will be relatively high.

　　2. Make choices for newly added words. For example: new add-ons are ranked by quality, and all the express train's quality score is less than 5 points. When raising words, you need to remove or reduce the words that show a low click-through rate, wait until the quality increases before adding words, and you can also replace the creative ideas, find 4 pictures to test in two plans, and use which one click-through rate is better.

　　3. Make reasonable adjustments to the keyword matching method. If it is the word cultivation stage, in order to improve the account quality, that is, the click-through rate of keywords, everyone needs to set the keywords to avoid invalid display. Recommended reading: How to improve the relevance of expressway display words?

　　Promotion of direct trains is a popular way for merchants. There are many skills to drive direct trains, which are not as easy as imagined. If merchants drive well, they can achieve unexpected results. If you have doubts about e-commerce Taobao operations or are worried about how to operate, you may as well choose to join us. We are an e-commerce operation circle. We can take you to run e-commerce well and be the head of e-commerce.