#Laogao E-commerce Newsletter# [May 21 E-commerce Morning News Brief] 1. Alibaba launches its first e-commerce real-time translation AI; 2. Carrefour's first new business model opens, Tencent builds a smart store; 3. Trump puts pressure on the US Postal Service to increase Amazon delivery fees; 4. Investors of Ant Financial must agree not to invest in companies controlled by Tencent, JD.com, etc.; 5. Lu Qi resigns, and Baidu's market value evaporates US$9.4 billion overnight...

With the rise of e-commerce platforms, competition is getting bigger and bigger, Taobao is a store opening platform that many small and medium-sized sellers like! So can you increase the sales of store products by opening a store on Taobao? In fact, it is not. Opening a store on Taobao is full of minefields, and it will be exploded if you accidentally. Especially small and medium-sized sellers, because they lack sufficient Taobao operation knowledge and experience, they have to step on the wrong side, and the development of their stores has to stop here. There are several Taobao operation minefields below. I wonder if you have encountered them?

As the proportion of its users increases, traffic is getting better and better. Therefore, many stores choose to open stores on Taobao to market their products. In fact, the traffic on Taobao’s homepage is very large and very wide. I believe that many sellers are eyeing the traffic on the homepage, but how can this piece of fat be eaten into their mouths? If you want to obtain traffic on the homepage, we must first understand some characteristics of the homepage.

According to May 18, Douyin has quietly launched the store function recently, and users can shop directly at Douyin experts' stores. In fact, not only Douyin, but also Toutiao is also trying its own e-commerce platform and named it Fangxin Shopping. As a well-known short video platform in China, the Douyin platform has accumulated a lot of fans and users. Now I want to monetize fans quickly, so Douyin has begun to enter a profit model. But whether it is Toutiao or Douyin, if the information platform enters the e-commerce field, will the future be a blue ocean or will the prospect be slim? Domestic e-commerce platforms include Taobao and JD.com, and all the rising stars have died on the road.​

#Laogao E-commerce Newsletter# [May 18 E-commerce Evening News Brief] 1. Taobao will launch a short video independent app to fight against Douyin: It is expected to be launched in early June; 2. Vipshop focuses on e-commerce: Completed Internet finance split and logistics restructuring within the year; 3. A platform selling "useless" items actually received 110 million yuan in round B financing; 4. Ant Financial opens consumer credit business: Huabei will cooperate with financial institutions; 5. NetEase's performance in the first quarter is mixed and it is easy to break the situation; 6. Jia Yueting supports Liu Chuanzhi and says that no bottom line competition is popular in China...

In e-commerce operations, the operation officer’s ideas are very important. The operation officer not only operates the store, but also needs to explore the needs of customers, the preferences of customers, etc. In fact, it also needs to simulate selling products from the perspective of customers. Only in this way can the store sales be improved and a product is operated well.