5 essential quality products that product operation officers

　　In e-commerce operations, the operation officer’s ideas are very important. The operation officer not only operates the store, but also needs to explore the needs of customers, the preferences of customers, etc. In fact, it also needs to simulate selling products from the perspective of customers. Only in this way can the store sales be improved and a product is operated well.

　　So what qualities do the operation officer really need? Let’s take a look at some common points in good operational officers that Xuanming Network has brought us.

　　1. Respect the user's preferences

　　Everyone has their own subjective judgment, but if this subjective judgment is used all at work, it does not mean it is completely beneficial.

　　If students who are doing event operations are too subjective, they especially like the form of activity they like, and for the form they don’t like, even if data verification is popular with users, the effect is very good, and if successful cases are placed in front of them, they will ignore them.

　　Students engaged in content operation will have their own subjective opinions on the selection of content on the platform, which will affect the promotion and introduction of content. A singer's new song is very popular on the market now, but because colleagues in the operation hate this singer or think that this song is very low, they do not recommend it.

　　The anchor of a certain radio station is particularly popular, and major platforms are using it as the top attract traffic, but the colleagues in the operation do not like the anchor's program, so they have not attracted the anchor to join for a long time. A writer's novel has been quite popular recently, and many platforms have attracted the writer to settle in, but the operation classmates do not recognize it, so it has not been introduced for a long time.

　　There are many similar examples, which will cause the content of your own platform to be missing.

　　A person himself should be subjective. If he is not subjective, it means he has no idea. He just needs to know how to reasonably control the expression of subjective wishes.

　　2. Flexible use of various technologies to implement solutions

　　Although I understand the operational work very well, many things are not something that product managers can control. If the operation students are familiar with various technical implementation methods and use them flexibly, they can achieve their goals without publishing a version and reducing the difficulty of technical development.

　　Take my personal experience as an example. Our company once wanted to do a special event to package multiple products into a package for users to purchase at one time. This is cheaper than a single purchase by users and is also a common promotion method, hoping to increase revenue.

　　If you want to make new functions in the app, you not only need to add functions to the background management system, but the app also needs to re-modify the interface design and test it. It may take 1-2 months for the product to be launched. What's more troublesome is that users need to update the version to see it. This time period is unacceptable to operations. When this process is over, they will definitely not be able to complete the KPI.

　　If you keep this stalemate, there will definitely be no solution.

　　Later we thought of a way, using the H5 page to implement it, aggregate all the products into one page to display, and link the purchase button to the payment page. Then borrow the carousel diagram as a link to serve as an entrance to the event. Although we cannot make a fixed section in the product, we can achieve our goals and the activities can be launched on time.

　　The biggest contradiction between product managers and operations is that they cannot meet their needs on time, and this contradiction is not irreconcilable. Being familiar with some common technology implementation methods on the Internet is also very beneficial for future operations.

　　3. Understand the difficulty of technology development

　　Let the operation students understand the technical development ability. It seems that the requirements are a bit too high, but what I mean is just to have a rough understanding, just a relatively simple one.

　　In fact, among the operation colleagues I have met, there are indeed several who have some understanding of technology. But they are not from computer science, mainly due to their rich work experience.

　　One advantage of operating understanding of technology is that it can be more standardized when providing technology requirements. There is a rough estimate of the difficulty of technical development of certain functions. Sometimes product managers may be more annoyed. The development cycle of the version is already very short, but the operation has raised many requirements, and the development time is obviously not enough.

　　On the other hand, one of the benefits of understanding technology in operations is that when the product manager communicates with him and explains the reasons for rejecting the demand, he can better understand it, which will greatly reduce the communication cost.

　　Some operation students do not understand technology, but some operation students will bring it up even though they know they are not in time. They have a little luck. What if it happens?

　　Another situation is that when the operation submits the requirements, it has already thought that some requirements will be cut off, and has made mental preparations and plans. So when some demands are cut off, they will also accept them happily.

　　4. Understand social information and pay attention to competitor news

　　In fact, this is not only for students in operation, but for all practitioners, but I think it is particularly important for operations. If students in other positions, such as design, technology and testing, if they don’t like to read information in the Internet industry, as long as they practice their professional abilities, this bowl of rice can still be eaten well.

　　For content operations, you can understand the industry trends and know which content is most popular among users and what content is being promoted by competitors now. The choice of content on your own platform is also a reference, such as the recommended content follows hot topics, and the production of special activities that follow social hot topics, etc.

　　Although we say that the platform must have its own personality, it is also necessary to follow the social hot topics. So in addition to Internet industry information, we should also pay attention to social news.

　　5. Improve execution

　　There are two main tasks of event operation and content operation: the former is to prepare the operation plan according to its own business situation, such as what plan to adopt; the latter is reflected in the quantity of content introduction and the frequency of content updates.

　　If the operation classmate is lazy, he will directly use other people's plans, just change the interface and change the copywriting. If you think about it carefully, there are only a few common types of activities in the industry, such as turntable lottery, recharge and gifts, sign-in points, etc. If you have a simple mind and don’t use your brain, it is also feasible to directly use the operating plans of other companies.

　　Weekends are the peak period for users to pay. If you don’t have any other concerns about newly introduced content, it is best to go online before getting off work on Friday, so that users can see these contents during the weekend and make money in the morning. At work, because Friday is approaching the weekend, some people may have planned their weekend arrangements and their work is in poor condition, so they will often delay until next week to update.

　　Don't be lazy, in other words, you need to have efficient execution. In the actual process, you will find that the operation students are more diligent and the results are indeed different. As long as we are willing to learn and endure hardship, we will stand out among our peers. We must be good at summarizing, discovering, and paying attention to details, so that we can better operate our products.