Laogao E-commerce briefly analyzes what are the principles of Taobao search ranking display rules

　　Taobao search ranking displays the official definition: Taobao search ranking is an algorithm that arranges and displays a large number of products on Taobao in order to help consumers quickly find the products they are most satisfied with through search.

　　The ranking of products on Taobao search determines how much the product is displayed. When the buyer searches for the relevant keywords of the product, he can sort it according to four different methods: comprehensive, price, credit and price. The ranking of products is different under different sorts. If you want to improve the ranking, you must first understand their display principles.

　　1. According to comprehensive ranking

　　This situation is the default baby sorting status, which mainly ranks the baby based on the comprehensive factors of the store. The main assessment is the product description, the quality of the main picture of the baby, and the comprehensive data of the single product. It is also related to the store's transaction, positioning and personalized search trends.

　　Therefore, if you want to get a higher ranking under this sort, it is not possible to optimize the data in a single aspect, but it needs to carry out comprehensive optimization, especially the above aspects. When you have a better ranking, you can get more displays.

　　2. Sort by price

　　This is actually sorted according to the price of the product, and mainly depends on the price of the baby. The postage will not be counted. Therefore, when facing products of the same price, you should look at whether the baby's keywords and categories match. If they do not match, they will rank low because they cannot be searched.

　　Taobao now basically shows its treasures based on the characteristics of thousands of people, consumer purchasing habits and purchasing power. Therefore, every buyer sees different products, so the store requires accurate group labels.

　　3. Sort by sales

　　Because when buyers search for products, they often sort the product sales volume, because this can reflect the popularity of this baby to a certain extent. Some products may have high sales but rank low, so it may be because the seller's store's baby category is inaccurate, which will also lead to the ranking low. If it is a skin care product or cosmetic product, it will definitely be a low ranking because it is a small sample.

　　4. Sort by credit

　　This is mainly based on the proportion of the total credit of this store in the entire industry. If the store’s treasures involve too many industries, it will not be conducive to the store’s treasures having a better ranking. In addition, the store should also focus on a certain main business category, so as to better improve the baby’s ranking in credit ranking.

　　If you search for "Apple" in the Taobao search box, what results will you see? The results page I just searched for showed all fresh fruit apples. Why doesn’t it show Apple phones? Why does this happen? How does the Taobao system judge and work?

　　When entering the two words Apple to search, the Taobao system background will do three things:

　　1. Participle

　　Sifting out all the treasures on the entire network that contain the word "Apple" in the title of the treasure; because there are many treasures in the title of the entire network that contain the word "Apple" and there are many different products, such as fruits to eat, mobile phone accessories such as Apple phone cases, and snacks such as apple candy;

　　2. Category allocation

　　So which category of babies should be displayed in the Taobao system? At this time, the search system will do the second thing: category allocation, which will select more people and trade in which category in the previous period, and it will set these categories as priority categories. It found that some time ago, most people who searched for the word apple clicked on fruit and traded, so it sets fruit as priority categories;

　　3. Personalized search

　　After the category is set, what price should be displayed and what characteristics should Apple be displayed? At this time, the third thing the search system needs to do is personalized search. The system will allocate the corresponding baby display based on the buyer's search history, collection and purchase, and historical transaction records. This is personalization. These three processes are pre-query systems.

　　The above is all the content of the Taobao search ranking principle shared by Lao Gao E-commerce for everyone. After carefully reading this article, I believe everyone must already know how to optimize the ranking based on the ranking principle.